Poison (perfume)

Poison is a perfume for women introduced by Parfums Christian Dior in 1985.[1] The popularity of the scent made it become a brand in its own right and resulted in the subsequent release of five flanker fragrances: Tender Poison, Hypnotic Poison, Pure Poison, Midnight Poison, and Poison Girl.[2]

Poison
Fragrance by Christian Dior
TypeA feminine tuberose fragrance with fruity spices
NotesA spicy floral elixir
Top notesCoriander, orange blossom, plum, black pepper, star anise
Heart notesTuberose Absolute, rose de mai, carnation, jasmine, labdanum, berries, cinnamon, honey
Base notesVanilla, Amber, Sandalwood, Cedarwood, Vetiver, Heliotrope, Opoponax, Musk
ReleasedJuly 4, 1985 (1985-07-04)
LabelParfums Christian Dior
TaglinePoison is my potion
Flanker(s)Tendre Poison
Hypnotic Poison
Pure Poison
Midnight Poison
Poison Girl
PredecessorDior Dior
SuccessorDune

Concept

By 1980, Dior was enjoying robust product sales in Europe.[2] At the time, the company was one of the top two cosmetics companies in the region.[2] However, they were not able to achieve the same level of success in the American cosmetics market, as they were ranked as the twentieth best selling cosmetics company in United States.[2]

In order to close the gap between Dior's sales on both sides of the Atlantic, the company's president Maurice Roger commissioned a blockbuster fragrance that would dominate the American market.[2] Dior invested heavily in meticulous research and development.[2]

Dior developed a savvy marketing strategy based on the controversial name of Yves Saint Laurent's top-selling fragrance, Opium.[2] The company wanted a name for the new fragrance that would generate massive publicity and, in turn, sales.[2] In 1983, Dior licensed the name Poison.[2][1]

The scent

After testing approximately 800 scents created by independent perfumers, Dior selected a bombastic fragrance created by perfumier Edouard Flechier.[2] It was a scent unlike any other with notes of wild berries, sandalwood, musk, jasmine, orange blossom, coriander, vetiver, pepper, cedar, cinnamon, rosewood, plum, heliotrope, tuberose, vanilla, rose de mai absolute, cistus labdanum and opopanax.[3][1][2]

Bottle design

The bottle was researched in depth.[2] A unique bottle was crafted for Poison and designed to look like forbidden fruit.[4][2] The color of the apple shaped bottle is a deep shade of amethyst, and the neck is gold with a crystal stopper.[4][2]

Marketing

On its 1985 release, the brand ambassador for the fragrance was French actor Isabelle Adjani.[5] She remained the face of the advertising campaign for several years.[5]

Awards

Poison won a FiFi Award in 1987.[3]

Variants of Poison

Tendre Poison

In 1994, Flechier created a follow-up fragrance called Tendre Poison which he designed for a more youthful demographic.[6]

Hypnotic Poison

Hypnotic Poison was created launched in 1998.[7] Created by perfumer Annick Menardo the fragrance is an oriental vanilla scent.[7] The top notes are plum, apricot and coconut with tuberose, jasmine, rose, caraway and lily of the valley middle notes.[7] The base notes are musk, vanilla, sandalwood and almond.[7]

Spokesmodels for the fragrance include actors Monica Bellucci and Milla Jovovich.[8] Most recently French actor Mélanie Laurent appeared in a commercial directed by David Lynch.[9]

Pure Poison

Pure Poison was created by Carlos Benaim, Dominique Ropion and Olivier Polge in 2004.[6][10] The fragrance is bergamot, jasmine, sandalwood, orange blossom, white musk and amber.[10][11]

In 2006, Dior released Pure Poison Elixir, an updated version of the fragrance, in a spray bulb mother of pearl bottle.[12] The scent became more nuanced with the addition of cocoa bean absolute.[12]

The spokesmodel was Letícia Birkheuer.

Midnight Poison

In 2007, with John Galliano at the helm of the House of Dior, a fifth fragrance was added to the series.[13] Midnight Poison was contained in a sapphire blue bottle.[14] The scent was created by Jacques Cavallier, Olivier Cresp and François Demanchy.

The top note are orange blossom and bergamot.[14] The middle notes are rose.[14] The base notes are patchouli, amber and vanilla.[14]

The spokesmodel for the fragrance is actor Eva Green.[13]

Poison Girl

In 2016, Dior released another variant of the original Poison perfume called Poison Girl.[15] Created by perfumer François Demachy, the fragrance comes in a clear, pink bottle.[15] It has a top note of bitter orange, a Grasse and Damascus Rose heart note, and a base note of Venezuelan tonka bean. The scent also has sandalwood, tolu balm, almond, and vanilla.[15]

The spokesmodel for the fragrance is Camilla Rowe.[16]

Further reading
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References
  1. "Poison Perfume for Women". Fragrantica. 18 August 2014. Retrieved 2018-05-26.
  2. Belkin, Lisa. "A DIOR SCENT'S GLITTERY DEBUT". Retrieved 2018-07-31.
  3. "Poison by Christian Dior (1985)". yesterdaysperfume.typepad.com/. 16 February 2010. Retrieved 2018-05-26.
  4. "Poison – Extrait de Parfum by Christian Dior". Dior. Retrieved 2018-07-31.
  5. FashionNetwork.com. "30 years of Dior ambassadors, from Isabelle Adjani to Rihanna". FashionNetwork.com. Retrieved 2018-07-29.
  6. "The Christian Dior Poisons, part 1: Poison and Tendre Poison". nstperfume.com/. 17 May 2006. Retrieved 2018-05-26.
  7. "Hypnotic Poison Christian Dior perfume - a fragrance for women 1998". www.fragrantica.com. Retrieved 2018-07-29.
  8. MegaJaczek (2011-12-26). "Monica Bellucci Dior Hypnotic Poison Parfum". Retrieved 2018-07-29.
  9. Chrysta Bell Music (2013-02-08). "Hypnotic Poison Commercial - Christian Dior - Melanie Laurent". Retrieved 2018-07-29.
  10. "Pure Poison Christian Dior perfume - a fragrance for women 2004". www.fragrantica.com. Retrieved 2018-07-29.
  11. "Pure Poison – Eau de Parfum by Christian Dior". Dior. Retrieved 2018-07-29.
  12. "Pure Poison Elixir Christian Dior perfume - a fragrance for women 2006". www.fragrantica.com. Retrieved 2018-07-29.
  13. Gianniversace014 (2009-01-17). "Commercial - Christian Dior Midnight Poison Fragrance - Eva Green (France 2007)". Retrieved 2018-07-29.
  14. "Midnight Poison Christian Dior perfume - a fragrance for women 2007". www.fragrantica.com. Retrieved 2018-07-29.
  15. "Poison Girl Christian Dior perfume - a new fragrance for women 2016". www.fragrantica.com. Retrieved 2018-07-29.
  16. Christian Dior (2016-02-01). "Dior Poison Girl - The new fragrance (Official)". Retrieved 2018-07-29.
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