Personal Taste

Personal Taste (Korean: 개인의 취향; Hanja: 個人의 趣向; RR: Kaeinui Chwihyang; MR: Kaein-ŭi Ch‘wihyang; lit. "Kae-in's Taste" or "Kae-in's Preference"; also known as Personal Preference) is a 2010 South Korean television series, starring Son Ye-jin and Lee Min-ho. It is adapted from Lee Se-in's 2007 novel of the same name about a furniture designer, Park Kae-in, who lives together with architect Jeon Jin-ho under the mistaken assumption that he's gay.[1][2][3][4][5][6] It aired on MBC from March 31 to May 20, 2010 on Wednesdays and Thursdays at 21:55 (KST) time slot for 16 episodes.

Personal Preference
Promotional poster
Also known asPersonal Preference
Genre
Based onPersonal Taste
by Lee Se-in
Written byKim Hee-ju
Directed by
  • Son Hyung-suk
  • Noh Jong-chan
Starring
Country of originSouth Korea
Original language(s)Korean
No. of episodes16
Production
Executive producer(s)Han Hee
Producer(s)Cho Yoon-jung
Production company(s)Victory Contents
Release
Original networkMunhwa Broadcasting Corporation
Original releaseMarch 31 (2010-03-31) –
May 20, 2010 (2010-05-20)
External links
Website
Production website
Korean name
Hangul
Hanja
Revised RomanizationKaeinui Chwihyang
McCune–ReischauerKaein-ŭi Ch‘wihyang

Synopsis

Furniture designer Park Kae-in (Son Ye-jin) is kind, impulsive, clumsy, and is a complete slob in her personal habits. She lives in Sanggojae (meaning "a place for mutual love"), a modernized hanok (traditional Korean house) designed by her father, a famous and reclusive architecture professor (Kang Shin-il). As an independent furniture designer, she struggles to produce successful products and is constantly trying to impress her father with her works. Her long-time boyfriend, Han Chang-ryul (Kim Ji-seok), breaks up with her, the reason being Kae-in is an easy woman and a pushover. Despite being upset, Kae-in attends the wedding of her friend and roommate, Kim In-hee (Wang Ji-hye), only to discover that she is marrying Chang-ryul; and that the two had been seeing each other behind her back for a while. After she finally comes face-to-face with them, the wedding ceremony turns chaotic and is cancelled. Kae-in is heartbroken and determined to never take a chance on love again.

Meanwhile, to keep his small firm afloat, architect Jeon Jin-ho (Lee Min-ho) is desperately trying to win a project bid for the Dam Art Center against Future Construction, the company owned and operated by Chang-ryul's father (Ahn Suk-hwan). Chang-ryul's father was originally an employee under Jin-ho's father, who stole the latter's company. In order to win the project of Dam Arts Center, Jin-ho has to find a way to dig up more information about the tentative theme of project: Sanggojae, which has never been opened to the public.

Jin-ho decides to rent a part of Sanggojae to get access into the house while Kae-in rents the place to him believing that he is homosexual due to misunderstandings from their previous encounters. After knowing the reason behind his approval, Jin-ho decides to leave Sanggojae to avoid being misunderstood further but is stopped by his assistant, Noh Sang-jun, who convinces him otherwise by reminding him that their chance at revival of their sinking firm lies on their success in Dam Arts Center Project.

After starting to live together, Jin-ho tells Kae-in that she's miserable only because of herself and the lack of concreteness in her personality. He then encourages and helps her transform from an inveterate slob into a better version of herself, who is confident and strong-willed. Amidst the transformation and hidden truths, Kae-in and Jin-ho start developing feelings for each other which they constantly deny.

The DAC director, Choi Do-bin (Ryu Seung-ryong), impressed by Jin-ho's presentation, offers his support to him in the upcoming project. He also finds Kae-in's ideas creative and hires her to design a recreation centre for children. Do-bin, who is homosexual, later finds himself attracted to Jin-ho, which leaves Jin-ho in a tight spot.

What will happen when the man who's pretending to be gay and the woman who thinks he's gay develop feelings for each other?[7][8]

Cast

Main
A clumsy, slobbish girl. She is an aspiring furniture designer, and daughter of the famous architect Park Chul-han. After being dumped by her ex-boyfriend, she decides to not open up to love once again easily.
An architect who is earnestly trying to keep his small firm afloat in a fair manner. He moves into Sanggojae to study it for his next project. Neat and organized, he is unable to stand Kae-in's living habits, and tries to change her into a better version of herself after she agrees to it.
Jeon Jin-ho's rival, and Kae-in's ex-boyfriend. Although he initially left Kae-in for her friend In-hee, he later grows feelings for Kae-in.
A greedy woman who has multiple boyfriends and treats them as dispensable. Despite being Kae-in's best friend and having lived together for ten years, she betrays her and dates Chang-ryul. Later, In-hee falls for Jin-ho and tries to steal him from Kae-in.
Director of the DAAM project. He is homosexual and develops feelings for Jin-ho thinking he, too, is gay.

Supporting
  • Jo Eun-ji as Lee Young-sun, Kae-in's best friend
  • Jung Sung-hwa as Noh Sang-jun, Jin-ho's assistant
  • Im Seulong as Kim Tae-hoon,[14] Jin-ho's employee. He has a crush on Hye-mi.
  • Choi Eun-seo as Na Hye-mi, Jin-ho's childhood friend. She had a crush on Jin-ho since they were young.
  • Park Hae-mi as Jeon Jang-mi, Jin-ho's mother
  • Ahn Suk-hwan as Han Yoon-sub, Chang-ryul's father. He worked at Jin-ho's father's company in the past, but later betrayed him.
  • Jang Won-young as Secretary Kim
  • Kang Shin-il as Park Chul-han, Kae-in's father. A famous architect who designed Sanggojae for his wife and daughter.

Special appearances

Architecture

One of the production's main sponsors was Design and Arts Arcadia of Myungseung, and the storyline contains many references to DAAM as the project that all the architectural firms are competing to design for.[15]

The hanok used in the drama series (called Sanggojae in the script) is actually Rakgojae, a traditional guest house in Bukchon Hanok Village, Gye-dong, Jongno District. Meaning "a place to enjoy tradition", Rakgojae was renovated by master carpenter Chung Young-jin. It offers a glimpse of the lifestyle of Joseon-era scholars by incorporating fine art, music, dance and poetry through colorful cultural programs such as a tea ceremony, ink-and-wash painting lessons, Korean musical instrument lessons and kimchi-making classes.[16]

One of the locations frequented by the main characters is Kring art gallery, in Gangnam District, southern Seoul. The creative cultural space showcases a variety of arts ranging from architecture and fashion to installations and digital art. The unique facade of the building is itself a large-scale urban sculpture. Circles are a theme throughout the building, but the front wall is reminiscent of stereo speakers, hinting at the name of the building. "Kring" means "circle" in Dutch.[16]

Original soundtrack
Personal Taste OST
Soundtrack album by
Various Artists
Released2010 (2010)
GenreSoundtrack
Language
Label
  • Loen Entertainment
  • Leekim Production
No.TitleArtistLength
1."Can't Believe It" (말도 안돼)Younha3:15
2."Dropping Rain" (빗물이 내려서)KimTae-woo3:46
3."My Heart is Moved" (가슴이 뭉클)SeeYa3:39
4."You Are My Wings" (그대라는 날개)KimTae-woo3:57
5."Making Love" (사랑 만들기)4Minute3:36
6."Like a Fool" (바보처럼)2AM3:23
7."왕벌의 비행"Various Artists1:22
8."Strange Feeling"Various Artists1:44
9."왕벌의 비행" (Piano ver.)Various Artists1:20
10."Like a Fool (Inst.)"Various Artists3:13
11."Making Love (Inst.)" (Guitar Ver.)Various Artists3:35
12."You Are My Wings (Inst.)"Various Artists3:53
13."My Heart is Moved (Inst.)"Various Artists3:37
14."Dropping Rain (Inst.)" (Violin Ver.)Various Artists3:45
15."Can't Believe It (Inst.)" (Piano Ver.)Various Artists3:12
Total length:40:24

Ratings

In this table, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.

Ep. Original broadcast date Average audience share
AGB Nielsen[17] TNmS
Nationwide Seoul Nationwide Seoul
1 March 31, 2010 12.5% 13.8% 12.7% 13.7%
2 April 1, 2010 12.5% 14.2% 11.4% 11.9%
3 April 7, 2010 11.5% 13.0% 12.9% 14.5%
4 April 8, 2010 10.9% 12.7% 12.8% 14.0%
5 April 14, 2010 11.8% 13.6% 13.0% 14.3%
6 April 15, 2010 11.1% 12.7% 12.2% 13.1%
7 April 21, 2010 11.6% 14.0% 13.6% 15.1%
8 April 22, 2010 11.9% 13.2% 13.0% 13.9%
9 April 28, 2010 13.1% 15.1% 14.2% 15.8%
10 April 29, 2010 12.1% 13.7% 13.9% 15.0%
11 May 5, 2010 12.6% 14.4% 16.2% 17.6%
12 May 6, 2010 12.3% 14.0% 14.3% 15.8%
13 May 12, 2010 10.9% 12.6% 12.1% 13.1%
14 May 13, 2010 10.2% 11.8% 13.2% 14.3%
15 May 19, 2010 10.7% 12.1% 12.4% 13.0%
16 May 20, 2010 11.1% 12.4% 14.3% 14.9%
Average 11.7% 13.3% 13.3% 14.4%

Awards and nominations
Year Award Category Recipient Result
2010
MBC Drama Awards[18]
 Excellence Award, Actor Lee Min-ho Won
Best New Actor Im Seulong Nominated
Popularity Award Lee Min-ho Nominated
Son Ye-jin Nominated
Best Couple Award Lee Min-ho and Son Ye-jin Nominated
GyaO! Awards (Japan)[19][20]
 Best / Most Shared Foreign Drama Personal Taste Won

International broadcast

The series was a mid- level hit in Korea [21] and its overseas rights were sold to The Philippines, Japan, China, Taiwan, Singapore, Hong Kong, and Thailand.[22][23]

The series aired in Japan on cable channel KNTV beginning March 31, 2010.[24] Reruns aired on TBS beginning February 16, 2012;[25] it shared the same time slot with another Lee Min-ho drama City Hunter, which was airing on Fuji TV.[26]

The series aired in the Philippines on ABS-CBN under the title Perfect Match from November 8, 2010 to January 7, 2011.

It aired in Malaysia on 8TV dubbed in Mandarin with Malay subtitles on NTV7

It aired in Thailand on Channel 7 every Saturday and Sunday at 9:15 a.m. beginning March 5, 2011.[27]

It aired in the Middle East on MBC 4 (dubbed as "الذوق الخاص") beginning February 16, 2014.

gollark: I suppose it does look the same as the Newtonian gravity formula if you swap out the variables.
gollark: ... isn't that electromagnetic stuff? Why would you want that?
gollark: https://en.wikipedia.org/wiki/Barnes%E2%80%93Hut_simulation
gollark: I think there's one algorithm where you partition the space into a tree or something and approximate the forces, I forget what it's called.
gollark: There are ways to approximate it.

References
  1. Hong, Lucia (January 26, 2010). "Son Ye-jin to star in new drama with Lee Min-ho". 10Asia. Retrieved December 1, 2012.
  2. Lynn Kim, Lee Ji-hye (March 26, 2010). "Son Ye-jin says relieved Lee Min-ho "not young-looking" (1)". 10Asia. Retrieved November 18, 2012.
  3. Lynn Kim, Lee Ji-hye (March 26, 2010). "Son Ye-jin says relieved Lee Min-ho "not young-looking" (2)". 10Asia. Retrieved November 18, 2012.
  4. Yoon, Hee-seong (April 16, 2010). "On the set of MBC TV series Personal Taste". 10Asia. Retrieved November 18, 2012.
  5. Yoon, Hee-seong (April 16, 2010). "Personal Taste will gain flavor, says Son Ye-jin - Part 1". 10Asia. Retrieved November 18, 2012.
  6. Yoon, Hee-seong (April 16, 2010). "Personal Taste will gain flavor, says Son Ye-jin - Part 2". 10Asia. Retrieved November 18, 2012.
  7. "Personal Taste". Korea Tourism Organization. Retrieved November 13, 2012.
  8. Lee, Ji-hye (March 26, 2010). "PREVIEW: MBC TV series Personal Taste". 10Asia. Retrieved November 18, 2012.
  9. Han, Sang-hee (February 8, 2010). "Top Actresses Heading Toward Small Screen". The Korea Times. Retrieved November 18, 2012.
  10. Han, Sang-hee (March 30, 2010). "Younger Men, Power, Money Fill Dramas". The Korea Times. Retrieved November 18, 2012.
  11. Kang, Myoung-seok (May 4, 2010). "10LINE: Actress Son Ye-jin". 10Asia. Retrieved March 21, 2013.
  12. Garcia, Cathy Rose A. (January 1, 2010). "Lee Min-ho to Star in New MBC Drama". The Korea Times. Retrieved November 18, 2012.
  13. Ko, Jae-wan (May 10, 2010). "STAR DIARY: Lee Min-ho - Part 10". 10Asia. Retrieved November 18, 2012.
  14. Kim, Jessica (October 12, 2010). "PIFF: Interview - 2AM member Im Seulong". 10Asia. Retrieved November 18, 2012.
  15. "MBC 수목드라마 '개인의취향' 소재 다암예술원 눈길" (in Korean). Kyeongin Ilbo. April 6, 2010. Retrieved November 18, 2012.
  16. Kang, Michelle (August 8, 2011). "Seoul shows its dramatic side". Korea JoongAng Daily. Retrieved November 18, 2012.
  17. "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved March 31, 2010.
  18. Hong, Lucia (December 31, 2010). "Kim Nam-joo, Han Hyo-joo win grand prize at MBC Acting Awards". 10Asia. Retrieved March 21, 2013.
  19. "Personal Taste Wins Best Foreign Drama Award in Japan". Soompi. November 21, 2012. Retrieved March 21, 2013.
  20. Sunwoo, Carla (November 21, 2012). "Personal Taste claims a Japanese award". Korea JoongAng Daily. Retrieved November 14, 2014.
  21. Hong, Lucia (April 16, 2010). "No competition for Sister of Cinderella in TV ratings". 10Asia. Retrieved March 21, 2013.
  22. Kim, Lynn (April 1, 2010). "Personal Taste already stirring Asia". 10Asia. Retrieved March 21, 2013.
  23. Ko, Jae-wan (October 29, 2010). "Lee Min-ho wins more hearts in Asia with Personal Taste". 10Asia. Retrieved March 21, 2013.
  24. http://www.kntv.co.jp/prog/detail/?p=25300
  25. Hong, Lucia (February 2, 2012). "Lee Min-ho, Son Ye-jin TV series to air in Japan this month". 10Asia. Retrieved March 21, 2013.
  26. Ko, Hong-ju (February 2, 2012). "City Hunter and Personal Taste to Air in Japan: Lee Min Ho vs. Lee Min Ho?". enewsWorld. Archived from the original on August 5, 2013. Retrieved August 20, 2013.
  27. "เรื่องย่อ รักไม่เก๊ จัดเต็มหัวใจ Personal Taste". Kapook.com (in Thai). March 3, 2011. Retrieved January 13, 2016.
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