Pearson's Candy Company

Pearson's Candy Company is an American chocolate and confectionery manufacturer headquartered in Saint Paul, Minnesota. Founded as a confectionery distribution firm in 1909, the company began to manufacture its own products in 1912. Originally a family-owned company, Pearson's experienced changes in ownership, acquisitions and product alterations in the 1960s, 1970s and 1980s, before its most recent sale in November 2018 to Spell Capital, a Minneapolis private equity firm.[3]

Pearson's Candy Company
Private company
IndustryConfectionery/Chocolate
Founded1909
FounderP. Edward Pearson
Headquarters
Saint Paul, Minnesota
Key people
Michael Keller, CEO[1]
ProductsSee products section
Revenue$89,000,000[2]
OwnerSpell Capital
Number of employees
>200[1]
Websitewww.pearsonscandy.com

Pearson's products are produced on five production lines in the company's Saint Paul plant. The company sells its Mint Patties, Salted Nut Roll, and Bit-O-Honey nationally and its Nut Goodie and Bun Bars products in several Midwestern states. As of 2018, Pearson's was estimated to be the 42nd largest confectionery company in North America by revenue.[2]

History

Pearson family
The Salted Nut Roll is Pearson's flagship product.[4]

Pearson's Candy Company was founded as a confectionery distribution firm in 1909 by P. Edward Pearson and his brothers, John and Oscar. Two more brothers, Waldemar and C. Fritz, joined the company several years later.[5] By 1935, W. G. Pearson was president of the firm.[6] The five brothers determined manufacturing would be more profitable than distribution and, in 1912, introduced their first confection, the Nut Goodie.[7]

Pearson's grew and began manufacturing for other companies, including Whitmans and Planters. Pearson's introduced the Salted Nut Roll in 1933, at the height of The Great Depression.[7] The success of the Salted Nut Roll prompted other manufacturers to mimic the confection. Pearson's subsequently changed the roll's name to the Choo Choo Bar, to distinguish the product. The Choo Choo name, however, was not as successful, and the original name was restored with the Pearson's logo more prominently displayed.[5]

By the end of World War II, the Pearson brothers had dropped the distribution aspect of the business. The youngest brother, William Pearson, joined the family business in 1944, as did George Pearson, son of founder P. Edward Pearson. In 1951, Pearson's acquired the Trudeau Candy Company, which brought Mint Patties and the Seven Up bar to Pearson's product line. The company moved to a new manufacturing plant at its current address in 1959.[7] In 1962, Pearson's acquired Milwaukee-based Sperry Candy Company, a company known for its Chicken Dinner Bar. Pearson's, however, sold Sperry Candy to the Schuler Chocolate Factory of Winona, Minnesota five years later.[8]

Ownership changes

The Pearson family sold the company in 1968 to ITT/Continental Baking, a New York firm. ITT/Continental Baking sold the company to an out-of-state confectionery partnership in 1979. During this time, sales declined due to problems with availability and product changes, such as a wrapper redesign and recipe change of the Nut Goodie.[5]

In 1985, the company was purchased by Larry Hassler and Judith Johnston. The company's previous owners had split up, causing the bank to offer the company in the leveraged buyout. The Nut Goodie's original wrapper and recipe were restored and, despite the loss of a label contract with General Mills to produce Nature Valley granola bars, which accounted for 1.4 million bars daily and 85 percent of the company's total tonnage, Pearson's became profitable again in December 1992.[9] In early 1998, Pearson's acquired the Bun Bar trademark from Clark Bar America. Pearson's introduced Flurries in 2004.[5]

In August 2011, Pearson's was acquired by Brynwood Partners IV, who sold their interest in Pearson's Candy to Spell Capital of Minneapolis, in November 2018.[3]

Products

Current products
A Pearson's Nut Goodie

Salted Nut Rolls are the company's best selling product,[10] and together with Mint Patties account for approximately 80 percent of the company's sales.[9] Mint Patties are sold nationally and Salted Nut Rolls are available in approximately 60 percent of the company's outlets. In late 2013, Pearson's acquired the Bit-O-Honey brand from Nestle USA, Inc.[11] Although the company sells its products primarily in the United States, it has ranked among the largest confectionery companies in the world,[12] and as of 2018, was estimated to be the 42nd largest confectionery company in North America by revenue.[2]

Pearson's utilizes 200 tons of peanuts, 400 tons of sugar, 100 tons of chocolate and 350 tons of corn syrup per month. Products are produced in the company's 120,000 sq ft (11,000 m2) plant on five production lines.[13] Current products include:

Product Introduced Description
Bit-O-Honey 1924 Almond bits embedded in a honey-flavored taffy
Bun Bars 1998 Maple, vanilla or caramel center covered with chocolate and peanuts
Mint Patties 1951 Mint-flavored patty covered with dark chocolate
Nut Goodie 1912[6] Cluster with a maple-flavored center covered with chocolate and peanuts
Salted Nut Roll 1933[6] Roll of nougat covered with caramel and salted peanuts

Discontinued products

Seven Up Bar

The Seven Up Bar was a candy bar comprising seven different chocolate "pillows", each filled with a different flavor. Flavors changed with the availability and popularity of ingredients, which included, among others, brazil nut, buttercream, butterscotch, caramel, cherry, coconut, fudge, mint, nougat and orange.[7] The high manufacturing costs and trademark issues with a soda manufacturer (The American Bottling Company, today Cadbury Schweppes), caused the bar to be retired in 1979.[14]

Chicken Dinner Bar

The Chicken Dinner Bar had been a product of the Sperry Candy Company, which was acquired by Pearson's in 1962. The bar, introduced during The Great Depression, was so called in reference to President Herbert Hoover’s promise of “a chicken in every pot”.[15] The bar did not contain chicken or other poultry products, but was, rather, a chocolate-covered nut roll. Pearson's discontinued the bar's production after the acquisition.[14] Early TV commercials sang "Chick - Chick - Chick - Chick - Chicken Dinner" similar to, and in the cadence of a rooster crowing.

gollark: And the majority of the point of the whole thing is prestige.
gollark: But that is insufficiently prestigious, see.
gollark: Most universities seem to vaguely advertise their sports, but I don't think they run big professional teams.
gollark: Which is an unreasonably vast amount, but doesn't account for the 600% increase there probably. And Alabama is apparently one of the worst ones for this.
gollark: Out of how much though?

See also

Notes
  1. Young, Jennifer (October 27, 2016). "MN's iconic candy company Pearson's launches new brand". KARE-TV (Tegna, Inc.). Retrieved November 17, 2018.
  2. Pacyniak, Bernie. "Sweet 60 2018: The top candy companies in North America". BNP Media. Archived from the original on 2018-07-19. Retrieved 2018-07-19.
  3. "Spell Capital Partners Announces Its Acquisition of Pearson Candy". November 2018.
  4. Howard, Fran. "Minnesota is a sweet spot for candy makers". MinnPost. Archived from the original on 2017-02-02. Retrieved 2017-02-01.
  5. Pearson's Candy Company. "About Us". Archived from the original on June 28, 2007. Retrieved 2008-01-01.
  6. "Business Rises for Candy Firm". The Minneapolis Star. 27 (133). January 21, 1935. p. 10 – via Newspapers.com.
  7. Kimmerle, pp. 138–139
  8. Moskowitz, Dara (1998-12-23). "The Ghost of Candy Bars Past". City Pages. Archived from the original on 2001-03-02. Retrieved 2008-01-01.
  9. Pacyniak, Bernard. "On A Roll". BNP Media. Retrieved 2008-01-01.
  10. Pioneer Press. "St. Paul's Pearson Candy Co. acquires Bit-O-Honey". Digital First Media. Archived from the original on 2017-02-02. Retrieved 2017-01-31.
  11. Hughlett, Mike. "St. Paul's Pearson Candy buys Bit-O-Honey brand". Star Tribune Media Company LLC. Archived from the original on 2018-07-19. Retrieved 2017-01-31.
  12. Rogers, Paul (January 1, 2003). "Income generation gap. (Top 100 Global Confectionery Companies)". Candy Industry. The Gale Group, Inc. Archived from the original on 2008-02-21. Retrieved 2008-03-19.
  13. Kyle, B. "Made In Minnesota: Pearson's Candy". Minnesota Precision Manufacturing Association. Archived from the original on 2015-02-21. Retrieved 2017-01-31.
  14. Lewis, p. 68
  15. Hale, p. 55

Bibliography
  • Hale, James (2006). The Wonderful Wacky World of Marketingmobiles. Veloce Publishing Ltd. ISBN 1-84584-003-8.
  • Kimmerle, Beth (2003). Candy: The Sweet History. Collectors Press, Inc. ISBN 1-888054-83-2.
  • Lewis, Matt (2004). Chocolate Bar. Running Press. ISBN 0-7624-1921-0.

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