O, The Oprah Magazine

O, The Oprah Magazine, sometimes simply abbreviated to O, is a monthly magazine founded by Oprah Winfrey and Hearst Communications and primarily marketed at women.

O, The Oprah Magazine
July 2012 cover of O
EditorLucy Kaylin
CategoriesWomen's magazine
FrequencyMonthly
Total circulation
(2014)		2,395,496[1]
First issueApril 19, 2000 (2000-04-19)
Final issueDecember 2020 (Print only)
CompanyHearst Communications
CountryUSA
Based inNew York City
LanguageEnglish
Websiteoprah.com/omagazine
ISSN1531-3247

Overview

It was first published on April 19, 2000. As of June 2004, its average paid circulation was over 2.7 million copies, two thirds by subscription. A South African edition was first published in April 2002; according to the South African Advertising Research Foundation, its average readership was over 300,000. The editor of the South African edition is Samantha Page.[2] While most US magazine sales declined in 2009, O Magazine increased its newsstand sales by 5.8 percent to 662,304 copies during the second half of the year.[3] The magazine's newsstand sales fell 15.8% during the first half of 2010,[4] while its subscription circulation increased,[5] and sales fell 8.2% in the later half of the year.[6]

Since its inception, Oprah has appeared on the cover of each issue. The first shared cover is her April 2009 issue in which she appears with the First Lady Michelle Obama.[7] The second shared cover is with fellow daytime host Ellen DeGeneres on the December 2009 issue. Four separate covers were shot for this special holiday issue.[8] The December issue of O hit newsstands on November 12, 2009.[9] O, the Oprah Magazine serves 63.6% Caucasian, 29.8% African-American, 8.8% Hispanic, 1.8% Asian and 6.6% other women. It is directed towards a median age of 47.9, median home value of $214,281, median HHI of $68,911, and median IEI of $38,756.[10]

The mission statement of O Magazine presented by O Media Kit[11] is to "Live Your Best Life". They also stated in their mission statement, "As the only magazine devoted to personal growth, O, The Oprah Magazine engages and addresses every aspect of a woman's life - from beauty and style, to food, health, and more. We inspire, motivate and celebrate our reader's journeys to live their best life."[12]

In July 2020, it was announced that O Magazine will end its regular print publications after the December 2020 issue.[13][14]

Digital editions

The December 2010 issue of The Oprah Magazine[15] was the first released digitally through the magazine's iPad app.[16] The app features exclusive videos of Oprah, allows readers to preview and purchase books presented in the magazine's Reading Room and O List sections, and gives users the ability to purchase monthly or yearly subscriptions. Individual issues are also available for download through the app.[17]

Staff

In July 2009, Susan Casey became the editor-in-chief of the magazine. Before joining, she was the development editor of Time Inc.. Casey was editor-in-chief of Sports Illustrated Women, editor-at-large for Time Inc., and creative director of Outside. Casey wrote The New York Times bestseller The Devil's Teeth: A True Story of Obsession and Survival Among America's Great White Sharks, and The Wave.

In September 2009, the magazine hired former Publishers Weekly editor-in-chief Sara Nelson as books editor at O.[18][19][20]

In May 2013, Lucy Kaylin was promoted to editor-in-chief, replacing Susan Casey.[21]

Books

In 2015, the magazine teamed up with Flatiron Books of St. Martin's Press and published a series of inspirational books, including O's Little Book of Happiness and, in 2016, O's Little Book of Love & Friendship.

Public perception

In a March 2001 article entitled "O Positive", Noreen O'Leary argued that Winfrey was well on her way to influencing the content of women's magazines beyond her own, just as she has helped reshape daytime TV and the world of book publishing.[22]

Brockmeyer lawsuit

In April 2001, Oprah Winfrey and the Hearst Corporation were sued for trademark infringement by Ronald Brockmeyer, the publisher of «O» Magazine, a German erotic periodical which predated Winfrey's magazine by several years. In a March 2003 decision, Judge John Koeltl dismissed the suit, citing the different content of the two magazines in addition to the irregular publication schedule and minimal American sales of the German magazine.

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References
  1. "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2013. Archived from the original on July 30, 2012. Retrieved November 27, 2015.
  2. Archived February 9, 2005, at the Wayback Machine
  3. "U.S. magazine circulation falls 9% at newsstands". cleveland.com. Retrieved April 19, 2012.
  4. Russell Adams (August 10, 2010). "Magazine Circulation Falls Further". The Wall Street Journal.
  5. Newsstand Magazine Sales Slide; The Wrap; Dylan Stableford; August 9, 2010
  6. Moses, Lucia. "Circulation News Not Good for Big Magazine Publishers". Adweek. Retrieved April 19, 2012.
  7. "Michelle Obama's Oprah Interview – O Magazine Cover with Obama". Oprah.com. Retrieved April 19, 2012.
  8. "Which O Magazine Cover With Oprah and Ellen Do You Like Best?". Oprah.com. Retrieved April 19, 2012.
  9. "Ellen DeGeneres' O Magazine Cover – Ellen and Oprah". Oprah.com. October 13, 2009. Retrieved April 19, 2012.
  10. "O Media Kit". www.omediakit.com.
  11. "O Media Kit". www.omediakit.com. Retrieved January 19, 2018.
  12. "O Media Kit". www.omediakit.com. Retrieved January 19, 2018.
  13. "Oprah's O Mag to end regular print editions after 20 years". AP NEWS. July 27, 2020.
  14. Arbel, Tali; Writer, AP Technology (July 28, 2020). "Oprah's O Mag to end regular print editions after 20 years". Houston Chronicle.
  15. "O, The Oprah Magazine - Oprah.com". Oprah.com. Retrieved January 19, 2018.
  16. "The Oprah Magazine debuts on iPad". iPad app info added. Retrieved November 17, 2010.
  17. "O, The Oprah Magazine July iPad App is Available Now!".
  18. Keith J. Kelly (September 11, 2009). "Casey's at the bat at O, The Oprah Magazine". New York Post. Retrieved October 5, 2010. assumed by Sara Nelson, the mag's new book director...
  19. Keith j. Kelly (September 10, 2009). "Oprah's O in overhaul". New York Post. Retrieved October 5, 2010. Sara Nelson was named books editor...
  20. Lynn Neary (September 10, 2010). "How To Sell A Book? Good Old Word of Mouth". National Public Radio. Retrieved October 5, 2010. Sara Nelson, book editor at Oprah's O magazine, said ...
  21. Lucy Kaylin Rises to Editor in Chief at O, The Oprah Magazine; New York Observer; April 28, 2013
  22. O'Leary, Noreen (2001). "O Positive – O, The Oprah Magazine, profile – Statistical Data Included". Brandweek.
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