Nuevocentro Shopping

Nuevocentro Shopping is a shopping mall of Montevideo, Uruguay. It is located in the neighborhood Jacinto Vera.

Nuevocentro Shopping
Decoration on the occasion of Uruguay's participation in the 2018 FIFA World Cup.
LocationMontevideo, Uruguay
AddressLuis Alberto de Herrera and Artigas Boulevard, Montevideo
Opening dateOctober 24, 2013
DeveloperGómez Platero Studio
No. of stores and services146
Total retail floor area73,610 m2 (792,300 sq ft)
No. of floors3
Parking1,000
Websitewww.nuevocentroshopping.com.uy

The name of the shopping center arose from a contest in 2009 called "Name your New Shopping", in which 20,000 proposals participated. The name chosen was Nuevocentro and reflects what the new commercial proposal will mean for the city of Montevideo.[1]

The mall

With an investment of 60 million dollars, Nuevocentro shopping is the fifth shopping center with these characteristics in the Uruguayan capital. The project was presented in 2008, and had the endorsement of the then President Tabaré Vázquez. Once the municipal authorizations were ready, at the end of March 2011 the works began, which lasted 2 and a half years. The shopping center was built on the land provided by the Cutcsa transport company, which also has an economic stake in the shopping center. The workshops of this company were located in said land until 2011.[2]

The commercial project was carried out by Estudio Gómez Platero and the works were carried out by the companies Ebital and Saceem. The total building corresponds to 73 610 m2, of which 32 260 m2 correspond to the commercial area of the shopping, 37 300 m2 to the closed parking and 4050 m2 to the cinema area, also having an open parking of 2450 m2.[2]

The mall has 130 commercial stores, a 6,500 m2 hypermarket spread over 3 levels, a food court for 600 people, a parking lot with 1,000 spaces, a 1,000 m2 amusement center, and a complex with five movie theaters. The shopping center also has a set of colorful lights and an artificial waterfall on one of its facades.[3][4]

The project also included the construction of 2 23-story towers, with a total of 437 units, which are located above the shopping center. In October 2013, the financial trust prospectus was approved by the Central Bank of Uruguay for the construction and commercialization of the buildings. The complex are named Torres Nuevocentro, one of them are located on Bulevar Artigas and the other on Avenida Luis Alberto de Herrera.[5]

Expansion

At the end of 2019, the Shopping expanded its commercial offer with the inauguration of a third floor of more than 8000 m2 that attracted large international brands such as Renner and H&M,[6] and also added new parking trays with capacity for 1.200 cars,with an investment of 20 million dollars.[7][8][9] In a month, the shopping mall receives around 1.1 million visitors. After this expansion, it seeks to add more than 1.8.[10][9]

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References
  1. "Nuevocentro Shopping" fue el nombre que eligió Cutcsa".
  2. (PDF) https://web.archive.org/web/20131111153641/http://www.ccu.com.uy/sitio/revistas/C22.pdf. Missing or empty |title= (help)
  3. "Abrió sus puertas Nuevocentro shopping, el compacto gigante más moderno de Montevideo". LARED21 (in Spanish). 2013-10-24. Retrieved 2020-07-30.
  4. "Un recorrido por el Nuevocentro Shopping | Espectador Negocios | espectador.com". web.archive.org. 2016-03-05. Retrieved 2020-07-30.
  5. Observador, El. "El proyecto Torres Nuevocentro recibió la aprobación del Banco Central". El Observador. Retrieved 2020-07-30.
  6. Observador, El. "Ahora H&M en Nuevocentro Shopping". El Observador. Retrieved 2020-07-30.
  7. "Nuevocentro realizó la inauguración de su ampliación en el nivel 3". Montevideo Portal (in Spanish). Retrieved 2020-07-30.
  8. ElPais. "Impresionante apertura en Nuevocentro Shopping". Diario EL PAIS Uruguay (in Spanish). Retrieved 2020-07-30.
  9. ElPais. "Nuevocentro crece, busca fidelizar y un mínimo de 1,8: visitantes mensuales". Diario EL PAIS Uruguay (in Spanish). Retrieved 2020-07-30.
  10. "El centro comercial Nuevocentro se renueva tras una inversión de treinta millones". www.modaes.com (in Spanish). Retrieved 2020-07-30.

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