Non ho mai smesso

"Non ho mai smesso" (English: I never abandoned) is a song recorded by Italian singer Laura Pausini for her studio album Inedito. The song, produced by Paolo Carta and Laura Pausini, was written by Laura Pausini and Niccolò Agliardi. It was released in Italy on 11 November 2011, as the second single from the album.[1]

"Non ho mai smesso"
Single by Laura Pausini
from the album Inedito
Released11 November 2011
RecordedOliveta Recording Studio, Castelbolognese (Ravenna)
GenrePop, latin pop
Length3:24
LabelAtlantic Records
Songwriter(s)Laura Pausini, Niccolò Agliardi
Producer(s)Laura Pausini, Paolo Carta
Laura Pausini singles chronology
"Benvenuto"
(2011)		 "Non ho mai smesso"
(2011)		 "Bastava"
(2012)
Music video
"Non ho mai smesso" on YouTube
Music video
"Jamás Abandoné" on YouTube
Music video
"Non ho mai smesso" flashmob on YouTube

The song was also recorded in a Spanish-language version, titled "Jamás abandoné". This version of the song, whose lyrics were adapted by Badia, was released in Latin America as the second single from the Spanish-language version of the album, Inédito.[2]

In May 2012, it was certified gold by the Federation of the Italian Music Industry for domestic sales exceeding 15,000 units.[3] In December 2012, the music video for "Jamás abandoné", directed by Gaetano Morbioli, received a nomination for Music Video of the Year at the Lo Nuestro Awards 2013.[4]

Composition and background

The song describes Pausini's willing to return to perform live after the break that preceded the release of Inedito.[5] In the lyrics of the song, dedicated to Pausini's relationship with her job, she claims that she has never quit loving music.[6]

During an interview following the release of the album, Pausini revealed that the song was chosen by her label as the first single from the album, but she personally decided to release "Benvenuto" as the lead track from Inedito, explaining that she wanted to release a more optimistic and less melancholic song.[7]

Live performances

The song was first performed on 10 November 2011 in Piazza del Duomo, Milan, during a flash mob organized to promote the album Inedito, which was released on the following day. Pausini was accompanied by a cHoreography performed by approximately a hundred of dancers.[8]

Pausini performed the song during her Inedito World Tour.[9] The song was also performed during the first episode of the Chiambretti Muzic Show, broadcast by Italia 1 on 11 November 2011 and entirely dedicated to Laura Pausini.[10] On 16 February 2012, Pausini performed the Spanish-language version of the song during the award ceremony of the Premio Lo Nuestro 2012, held at the American Airlines Arena in Miami, Florida.[11] Her performance was dedicated to the memory of Whitney Houston, died five days before.[11]

Music video

The music video for the song was directed by Gaetano Morbioli[12] and filmed in Amsterdam at the end of July 2011, where Pausini and Morbioli also shot the video for the previous single "Benvenuto".[13]

The main idea of the video consists of showing several paradoxes by images.[12] Some scenes of the clip are feature women wearing elegant dresses and athletic shoes while they compete at an all-weather running track. A distinct man wearing a suit is then shown while he crosses the road carrying a surfboard, while a female swimmer which looks ready to dive is later filmed while she leans down from a roof instead of a trampoline.

Before sailing on a boat, Pausini appears in the video wearing a red dress by Roberto Cavalli[12] while she sIts on the floor, tied to a parachute.

The music video was first released on the website of Italian newspaper Corriere della Sera on 11 November 2011.[14] The "Making of the video" was later released on Pausini's official YouTube channel, but it was not featured on any audio-video support.

Track listing
Digital download (Italian-language version)
  1. "Non ho mai smesso" – 3:24
Digital download (Spanish-language version)
  1. "Jamás abandoné" – 3:24

Personnel

Charts
Chart (2011-2012) Peak
position
Belgium (Ultratip Wallonia)[16] 23
Italy (FIMI)[17] 15
Italy Airplay (Nielsen Music)[18] 22
US Latin Pop (Billboard)[19] 33
US World Digital Songs (Billboard)[20] 20

Release history
Region Date Format Label
Italy[21] 11 November 2011 Airplay Atlantic Records, Warner Music Italy
United States[22] 16 January 2012 Atlantic Records
Puerto Rico[22]
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References
  1. "Laura Pausini torna con Inedito: Non riuscivo a stare lontana dalla musica" (in Italian). Rockol.it. 10 November 2012. Retrieved 8 February 2012.
  2. "Pausini retomará su gira mundial en Brasil". El Universal (in Spanish). 12 January 2012. Retrieved 8 February 2012.
  3. "Certificazione Single Digital dalla settimana 1 del 2009 alla settimana 20 del 2012" (PDF) (in Italian). Federation of the Italian Music Industry. Archived from the original (PDF) on 11 June 2012. Retrieved 8 August 2012.
  4. "Premios Lo Nuestro 2013: Conoce a los nominados". The Huffington Post (in Spanish). 3 December 2012. Archived from the original on 4 December 2012. Retrieved 4 December 2012.
  5. "Laura Pausini: guarda il videoclip del nuovo singolo Non ho mai smesso" (in Italian). Rockol.it. 17 November 2011. Retrieved 8 August 2012.
  6. "Laura Pausini, nuovo videoclip con Non ho mai smesso" (in Italian). IlSalvagente.it. 15 November 2011. Archived from the original on 13 December 2013. Retrieved 8 August 2012.
  7. Andrea Conti (10 November 2011). "Con Inedito ho riscoperto la semplicità". TGCOM (in Italian). Mediaset. Archived from the original on 16 January 2012. Retrieved 8 August 2012.
  8. "Laura Pausini: guarda il video del flash mob a Milano" (in Italian). Rockol.it. 10 November 2012. Retrieved 8 August 2012.
  9. Andrea Laffranchi (20 December 2011). "La Pausini in tour: sul palco un tempio ed effetti speciali". Corriere della Sera (in Italian). p. 50. Retrieved 7 August 2012.
  10. "Festa della musica con Chiambretti e Pausini". Mediaset (in Italian). TGCOM. 11 November 2011. Archived from the original on 22 February 2014. Retrieved 8 August 2012.
  11. "Laura Pausini no te abandonó en Premio lo Nuestro 2012" (in Spanish). Univision. 16 February 2012. Archived from the original on 8 August 2012. Retrieved 8 August 2012.
  12. "Nuovo video per Laura Pausini". TGCOM (in Italian). Mediaset. 14 November 2011. Archived from the original on 8 August 2012. Retrieved 8 August 2012.
  13. "Laura Pausini: Non Ho Mai Smesso" (in Italian). MTV Italy. 14 November 2011. Retrieved 8 August 2012.
  14. "Il nuovo clip di Laura Pausini". Corriere della Sera. 11 November 2011. Retrieved 11 November 2011.
  15. Inedito (Media notes). Laura Pausini. 2011.CS1 maint: others (link)
  16. "Ultratop.be – Laura Pausini – Non ho mai smesso" (in French). Ultratip.
  17. "Archivio - Top Digital Download - Classifica settimanale WK 50 (dal 12-12-2011 al 18-12-2011)" (in Italian). Federation of the Italian Music Industry. Archived from the original on 26 October 2013. Retrieved 26 October 2013.
  18. "Classifiche, Music Control: Tiziano Ferro ancora in vetta, salgono i Negrita". Rockol.it. 8 November 2011. Retrieved 7 August 2012.
  19. "Latin Pop Songs - Week of March 17, 2012 - Biggest jump". Billboard. Retrieved 8 March 2012.
  20. "Chart Search Results - World Digital Songs 2012-03-03". Billboard. Archived from the original on 7 August 2012. Retrieved 7 August 2012.
  21. "Radio Date - Laura Pausini" (in Italian). Earone.it. Retrieved 8 August 2012.
  22. "Laura Pausini: Estoy pensando en mi público incluso cuando no canto" (in Spanish). Cooperativa.cl. 12 January 2012. Archived from the original on 8 August 2012. Retrieved 8 August 2012.
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