No Mercy (2004)

No Mercy (2004) was a professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It took place on October 3, 2004, at the Continental Airlines Arena in East Rutherford, New Jersey.[1] It was the seventh annual No Mercy event, and featured eight professional wrestling matches on the event's card. The buildup to the matches and the scenarios that took place before, during, and after the event were planned by WWE's script writers. The event starred wrestlers from the SmackDown! brand: a storyline expansion of the promotion where employees are assigned to a wrestling brand under the WWE banner.

No Mercy (2004)
Promotional poster featuring John "Bradshaw" Layfield
PromotionWorld Wrestling Entertainment
Brand(s)SmackDown!
DateOctober 3, 2004
CityEast Rutherford, New Jersey
VenueContinental Airlines Arena
Attendance10,000
Buy rate240,000
Tagline(s)"Business can be Brutal..."
Pay-per-view chronology
← Previous
Unforgiven		 Next →
Taboo Tuesday
No Mercy chronology
← Previous
2003		 Next →
2005

The main event was a Last Ride match, where the objective was to place an opponent in a hearse located on the entrance stage and drive them out of the arena. WWE Champion John "Bradshaw" Layfield (JBL) defeated The Undertaker in this match to retain his title. Two predominant bouts were featured on the undercard; in respective singles matches, John Cena defeated Booker T to win the WWE United States Championship, and The Big Show defeated Kurt Angle.

No Mercy grossed over US$700,000 ticket sales from an attendance of 10,000, and received 240,000 pay-per-view buys. This event helped WWE increase its pay-per-view revenue by $6.2 compared to the previous year.

Storylines

The event featured eight professional wrestling matches that involved different wrestlers from pre-existing scripted feuds, plots and storylines. Wrestlers portrayed either a villainous or fan favorite gimmick as they followed a series of events which generally built tension, leading to a wrestling match. All wrestlers were from the SmackDown! brand – a storyline division in which WWE assigned its employees to a different program, the other being Raw.

John "Bradshaw" Layfield as WWE Champion

The main event featured WWE Champion John "Bradshaw" Layfield (JBL) defending the title against The Undertaker in a Last Ride match. The buildup to the match began after SummerSlam, where JBL defeated Undertaker in a singles match via disqualification to retain his championship.[2][3] On the August 19 episode of SmackDown!, JBL wore a neck brace, to signify that he was recuperating from a chokeslam that Undertaker gave him on top of his limo.[4][5] On the August 26 episode of SmackDown!, Orlando Jordan, JBL's chief of staff, defended the WWE Championship for JBL against Undertaker.[6][7] Undertaker won the match via disqualification following interference from JBL;[6][7] as a result, JBL retained the title. On the September 9 episode of SmackDown!, SmackDown! General Manager Theodore Long announced that Undertaker would get another opportunity for JBL's title at No Mercy in a Last Ride match.[8][9]

One of the featured matches was contested for the WWE United States Championship, in which Booker T defended the title against John Cena. At SummerSlam, Cena defeated Booker in the first match of a "best of five" series.[3][10] On the August 26 episode of SmackDown!, the second match was won by Booker, to even the series one-to-one.[6][7] On August 27 at a SmackDown! live event, Booker defeated Cena to win the third match.[11] On the September 16 episode of SmackDown!, Cena defeated Booker in the fourth match, making the series even at two wins apiece.[12] On the September 23 episode of SmackDown!, it was announced that the final series match would be scheduled at No Mercy.[13]

The other featured preliminary match was Kurt Angle versus The Big Show in a singles match. The buildup to the match began on the September 9 episode of SmackDown!, where a Lumberjack match was scheduled between Angle and Eddie Guerrero.[8][9] The match ended in a no contest when Big Show returned after a five-month absence by interfering in the match, chokeslamming both Angle and Guerrero in the process.[8][9] On the September 16 episode of SmackDown!, Big Show was given two contracts to choose from; one contract to face Guerrero and one contract to face Angle.[12] Big Show signed the contract with Guerrero's name on it. After signing it, Angle and his associate Luther Reigns, threw Guerrero out of the ring and offered Big Show a handshake.[12] Big Show, however, tore up Guerrero's contract and signed the one with Angle's name on it to face him at No Mercy.[12]

Event
Other on-screen personnel
Role: Name:
English commentators Michael Cole
Tazz
Spanish commentators Carlos Cabrera
Hugo Savinovich
Interviewer Josh Mathews
Ring announcer Tony Chimel
Referees Nick Patrick
Charles Robinson
Jim Korderas

Before the event went live on pay-per-view, Mark Jindrak defeated Scotty 2 Hotty in a match taped for Heat, one of WWE's secondary television programs.[14][15][16]

Preliminary matches
Eddie Guerrero faced Luther Reigns

The first match was between Eddie Guerrero and Luther Reigns. In the early stages, both competitors took the advantage over one another. Reigns controlled most of the match, as Guerrero tried to avoid Reigns' assaults. Guerrero won the match after attacking Reigns with a baton taken from a security guard.[17][18]

The next match was for the WWE Cruiserweight Championship between Spike Dudley and Nunzio. The match began with Nunzio performing a pescado on Spike. The match saw interference from D-Von Dudley as he pushed Nunzio off the top rope. The match ended when Johnny Stamboli tried to prevent interference from D-Von, allowing Bubba Ray to crotch Nunzio on the ring post, allowing Spike to pin him to retain the title.[17][18]

The next match was between Billy Kidman and Paul London. The start of the match saw London perform a running springboard moonsault on Kidman. Kidman took control once back in the ring, as he focused on London's lower back. London attempted to perform a powerbomb but Kidman countered with a sitout facebuster for a near-fall. The match concluded when Kidman executed a Shooting star press on London for the win.[17][18]

The fourth match was for the WWE Tag Team Championship between René Duprée and Kenzo Suzuki and Rob Van Dam and Rey Mysterio. The match began with Van Dam and Duprée gaining the advantage. Mysterio was tagged in the match and performed a diving headbutt, a tornado DDT and a seated senton on Kenzo. Mysterio performed the 619 on Kenzo and attempted the West Coast Pop but Duprée pulled Mysterio off the ropes. Kenzo pinned Mysterio using the ropes to retain the title.[17][18]

Main event matches

The first main match was between Kurt Angle and The Big Show. For the duration of the match, The Big Show, who stood at 7 feet (2.1 m) squashed Angle. Angle was intentionally counted out but General Manager Theodore Long ordered Angle to continue the match or Angle would never wrestle on SmackDown! again. After Angle returned to the ring, Big Show continued to squash Angle. Angle retrieved a steel chair but Big Show punched the chair onto Angle's face. As Big Show prepared to perform a chokeslam, Angle countered into an ankle lock. While Big Show reached the ropes to force Angle to break the hold, the referee was knocked down. Angle began targeting Big Show's knee and hit his knee with the chair. The match ended with Big Show chokeslamming Angle from the top rope for the win.[17][18]

John Cena faced Booker T for the United States Championship

The second main match was for the WWE United States Championship between Booker T and John Cena in the final "best of five" match. In the early stages of the match, Cena and Booker fought at ringside. Cena took control as he performed a One-handed bulldog and a Five knuckle shuffle. Cena attempted an FU but Booker countered with a Book End for a near-fall. Cena was able to dodge a Scissors Kick and executed the FU to win the title.[17][18]

Next was a mixed tag team match between The Dudley Boyz (Bubba Ray Dudley and D-Von Dudley) and Dawn Marie versus Charlie Haas, Rico Constantino, and Miss Jackie. The match ended when Haas performed a pointed elbow drop and tagged in Rico, who performed a moonsault for the win.[17][18]

The Undertaker faced John "Bradshaw" Layfield for the WWE Championship

In the main event, John "Bradshaw" Layfield faced The Undertaker for the WWE Championship in a Last Ride Match. At the beginning, the Undertaker performed Old School, a Chokeslam and a leg drop on the ring apron. JBL hit Undertaker with the steel steps and tried to put the Undertaker in the hearse but the Undertaker fought back. JBL executed a diving shoulder block but The Undertaker applied a triangle choke hold on JBL, leading JBL to submit to no effect. The Undertaker backdropped out of a piledriver attempt on the steel steps and executed a Tombstone Piledriver on the steel steps, causing JBL to bleed. The Undertaker chokeslammed JBL through a broadcast table. The Undertaker carried JBL to the hearse but Jon Heidenreich came out of the hearse and covered his mouth with a soaked rag filled with chloroform. Heidenreich placed the Undertaker into the hearse and drove off. Inside the hearse, The Undertaker jumped out and attacked Heidenreich. JBL executed a Clothesline from Hell and helped Heidenreich place the Undertaker back into the hearse. Backstage, Paul Heyman drove the hearse to the parking lot, where Heidenreich drove a car into it, causing an inexplicable explosion, meaning JBL retained the title.[17][18]

Aftermath

Following No Mercy, the storyline between JBL and The Undertaker ended. JBL was then placed in a new angle against Booker T. On an episode of SmackDown!, a six-man tag team match involving Booker T, Rob Van Dam, and Rey Mysterio taking on JBL, Kenzo Suzuki, and René Duprée was scheduled.[19][20] At the time, Booker T being a villain, congratulated JBL with the success that he has accomplished within the company in a segment backstage.[19][20] The tag team match got underway, and JBL was led to believe that Booker was going to betray his tag partners, as Booker warned both Van Dam and Mysterio not to interfere with him during the match.[19][20] The match concluded with Booker pinning JBL for the win, thus turning Booker into a crowd favorite.[19][20] The following week on SmackDown!, Booker defeated Orlando Jordan, JBL's associate, to earn the right to face JBL for the WWE Championship at Survivor Series.[21][22] At Survivor Series, JBL defeated Booker to retain the WWE title.[23]

On the October 21 episode of SmackDown!, Paul Heyman requested that Theodore Long schedule a match between Heidenreich and the Undertaker at Survivor Series.[19][20] Long agreed to the match, but informed Heyman that in order for the match to take place, he had to get the Undertaker to sign the contract personally.[19][20] The following week, Heyman met the Undertaker at an undisclosed location where he pleaded his case about Heidenreich wanting to face the Undertaker in a match.[21][22] The Undertaker signed the contract and warned Heyman he would defeat Heidenreich at Survivor Series.[21] At the November event, the Undertaker was successful in defeating Heidenreich.[24]

Following his win at No Mercy, John Cena lost the WWE United States Championship to Carlito Caribbean Cool, who debuted on SmackDown!.[25][26] As part of the storyline, Carlito was given a bodyguard, Jesús, who stabbed Cena in the kidney while at a Boston-area nightclub.[27][28] On the November 18 episode of SmackDown!, Cena captured the United States Championship after defeating Carlito for it.[29][30] Cena later debuted a "custom made" spinner-style title belt in December at Armageddon 2004 in a Street Fight against Jesús.[31]

Reception

The Continental Airlines Arena usually can accommodate 20,000, but the capacity was reduced for the event.[32][33] This event grossed over $700,000 from an approximate attendance of 10,000 – the maximum allowed.[34] It also received 240,000 pay-per-view buys.[34] No Mercy helped WWE earn $24.7 million in revenue from pay-per-view events versus $18.5 million the previous year, which was later confirmed by Linda McMahon, the CEO of WWE, on November 23, 2004 in a quarterly result.[34] Canadian Online Explorer's professional wrestling section rated the event 5 out of 10.[17] The rating was the same as the No Mercy 2005 event, which was marked as an "absolutely terrible" pay-per-view from WWE.[35] The standard match between Billy Kidman and Paul London was rated a 7 out of 10.[17] Additionally, the matches of Eddie Guerrero versus Luther Reigns, Spike Dudley versus Nunzio, Booker T versus John Cena, and the Last Ride match were all rated a 4 out of 10.[17]

The event was released on DVD on November 9, 2004.[36] The DVD was distributed by the label, Sony Music Entertainment.

Results
No. Results[16][37] Stipulations Times[17]
1H Mark Jindrak defeated Scotty 2 Hotty Singles match -
2 Eddie Guerrero defeated Luther Reigns (with Mark Jindrak) Singles match 13:13
3 Spike Dudley (c) (with Bubba Ray Dudley and D-Von Dudley) defeated Nunzio (with Johnny Stamboli) Singles match for the WWE Cruiserweight Championship 08:44
4 Billy Kidman defeated Paul London Singles match 10:33
5 Kenzo Suzuki and René Duprée (c) (with Hiroko Suzuki) defeated Rey Mysterio and Rob Van Dam Tag team match for the WWE Tag Team Championship 09:09
6 Big Show defeated Kurt Angle Singles match 15:07
7 John Cena defeated Booker T (c) Singles match for the WWE United States Championship
Final in the best of five series		 10:32
8 Charlie Haas, Miss Jackie and Rico defeated Dawn Marie and The Dudley Boyz (Bubba Ray Dudley and D-Von Dudley) Mixed tag team match 08:44
9 John "Bradshaw" Layfield (c) defeated The Undertaker Last Ride match for the WWE Championship 20:01
  • (c) – refers to the champion(s) heading into the match
  • H – indicates the match was broadcast prior to the pay-per-view on Sunday Night Heat

Notes
  1. "No Mercy (2004) Venue". World Wrestling Entertainment. Archived from the original on December 23, 2008. Retrieved 2008-10-19.
  2. Clevett, Jason (2004-08-16). "Orton-Benoit, Guerrero-Angle save SummerSlam". Slam! Sports. Canadian Online Explorer. Retrieved 2008-11-18.
  3. Martin, Adam (2004-08-15). "Full SummerSlam (Raw/SmackDown!) PPV Results – 8/15/04". WrestleView. Retrieved 2008-02-15.
  4. Carrington, Anne (2004-08-19). "Full WWE SmackDown Results – 8/19/04 – Hamilton, ON (SummerSlam fallout)". WrestleView. Retrieved 2008-11-18.
  5. Keller, Wade (2004-08-19). "8/19 WWE Smackdown review: Keller's ongoing "virtual time" analysis of broadcast". Pro Wrestling Torch. Retrieved 2008-11-19.
  6. Johnson, Erica (2004-08-26). "WWE SmackDown Results for 8/26/04 – Fresno, CA (Taker vs. Orlando Jordan)". WrestleView. Retrieved 2008-11-18.
  7. Schiller, Greg (2004-08-26). "8/26 WWE Smackdown review: Schiller's Express v3.15 (Hr. 2)". Pro Wrestling Torch. Retrieved 2008-11-19.
  8. Johnson, Erica (September 9, 2004). "WWE SmackDown Results – 9/9/04 – Tulsa, Oklahoma (Big Show returns, more)". WrestleView. Retrieved November 18, 2008.
  9. Keller, Wade (2004-09-09). "9/9 WWE Smackdown review: Keller's ongoing "virtual time" analysis of broadcast". Pro Wrestling Torch. Retrieved 2008-11-19.
  10. "SummerSlam 2004 results". World Wrestling Entertainment. August 15, 2004. Retrieved January 11, 2013.
  11. "SmackDown! – Live event". Online World of Wrestling. 2004-08-27. Retrieved 2008-11-18.
  12. Giebink, Dusty (September 16, 2004). "9/16 WWE Smackdown review: Giebink's Express v3.0 (Hr. 1)". Pro Wrestling Torch. Retrieved November 19, 2008.
  13. Keller, Wade (2004-09-23). "9/23 WWE Smackdown review: Keller's ongoing "virtual time" analysis of broadcast". Pro Wrestling Torch. Retrieved 2008-11-19.
  14. "WWE No Mercy". Pro Wrestling History. 2004-10-03. Retrieved 2008-11-21.
  15. Martin, Adam (2004-10-03). "WWE No Mercy (SmackDown) PPV Results – 10/3/04 from East Rutherford, NJ". WrestleView. Retrieved 2008-11-21.
  16. "WWE No Mercy 2004". Hoffco. 2004-10-03. Retrieved 2008-11-20.
  17. Clevett, Jason (October 4, 2004). "Fans won't remember No Mercy". Slam! Sports. Canadian Online Explorer. Retrieved November 19, 2008.
  18. Keller, Wade (2004-10-03). "10/3 WWE No Mercy PPV review: Ongoing "virtual time" coverage of live event". Pro Wrestling Torch. Retrieved 2008-11-20.
  19. "Tough to Read". wrestleview.com. World Wrestling Entertainment. October 21, 2004. Retrieved November 20, 2008.
  20. Keller, Wade (October 21, 2004). "Keller's 10/21 WWE Smackdown report: Oingoing "virtual time" analysis of broadcast". Pro Wrestling Torch. Retrieved November 20, 2008.
  21. Carrington, Anne (October 28, 2004). "WWE SmackDown Results −10/28/04 – Omaha, NE (Booker/Jordan)". WrestleView. Retrieved November 20, 2008.
  22. Keller, Wade (October 28, 2004). "Keller's 10/28 Smackdown report: Ongoing "virtual time" analysis of broadcast". Pro Wrestling. Retrieved November 20, 2008.
  23. Sokol, Chris (November 15, 2004). "Orton survives at Series". Slam! Sports. Canadian Online Explorer. Retrieved April 3, 2008.
  24. Martin, Adam (November 14, 2004). "Survivor Series PPV Results – 11/14/04 – Cleveland, Ohio". WrestleView. Retrieved April 7, 2008.
  25. Carrington, Anne (2004-10-07). "WWE SmackDown Results – 10/7/04 – Boston, Massachusetts (U.S. Title Match)". WrestleView. Retrieved 2008-11-20.
  26. Keller, Wade (2004-10-07). "Keller's SmackDown Report 10/7: Ongoing "virtual time" analysis of network broadcast". Pro Wrestling. Retrieved November 20, 2008.
  27. Carrington, Anne (2004-10-14). "WWE SmackDown Results – 10/14/04 – Manchester, England". WrestleView. Retrieved 2008-11-20.
  28. Keller, Wade (October 14, 2004). "Keller's SmackDown Report 10/14: Ongoing "virtual time" analylsis of broadcast". Pro Wrestling. Retrieved 2008-11-20.
  29. Keller, Wade (2008-11-18). "Keller's 11/18 WWE Smackdown Report: Ongoing "virtual time" analysis of broadcast". Pro Wrestling. Retrieved 2008-11-20.
  30. Carrington, Anne (2004-11-18). "SmackDown Results – 11/18/04 – Dayton, OH (US Title Match, more)". WrestleView. Retrieved November 20, 2008.
  31. "John Cena's Second Reign as US Champion". World Wrestling Entertainment. Retrieved 2007-05-10.
  32. "Continental Airlines Arena: New Jersey Devils Stadium". BuySellTix. Retrieved November 20, 2008.
  33. "The Continental Airlines Arena in Rutherford, New Jersey". Hockey Arenas. Retrieved November 20, 2008.
  34. "World Wrestling Entertainment, Inc. Reports Q2 Results" (PDF). World Wrestling Entertainment. November 23, 2004. Archived from the original (Portable Document Format) on May 16, 2008. Retrieved November 20, 2008.
  35. Sokol, Chris (October 15, 2005). "Latest WWE PPV unmerciful". Slam! Sports. Canadian Online Explorer. Retrieved 2008-11-20.
  36. "WWE No Mercy DVD". For Your Entertainment. Archived from the original on February 7, 2009. Retrieved November 20, 2008.
  37. "No Mercy 2004 results". World Wrestling Entertainment. 2004-10-03. Retrieved January 11, 2013.
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References
  • (2004). No Mercy [DVD]. World Wrestling Entertainment.

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