New Thing (Rye Rye song)

"New Thing" is a song and single by musician Rye Rye. It was recorded and released in 2011 by N.E.E.T. Recordings and Interscope Records with an accompanying music video. The song's release precedes the release of her debut album Go! Pop! Bang!. "New Thing" appears as a promo for designer Prabal Gurung's 2012 Resort Collection and in the 2011 Adidas "Women Go All In" advert. The song samples lyrics from the song "Sunshowers" by M.I.A.. Gurung, who cites Rye Rye as his muse, wanted the artist to showcase his work "in a way that highlighted its bright and graphic elements".

"New Thing"
Single by Rye Rye
from the album Go! Pop! Bang!
ReleasedJuly 1, 2011
Recorded2011
GenreElectronic
Length2:37
Label
Songwriter(s)
Producer(s)
  • J.O.B.
  • MadV
  • Ryan Origin
Rye Rye singles chronology
"Never Will Be Mine"
(2010)		 "New Thing"
(2011)		 "Jello"
(2011)

Music video

The music video premiered on Stylelist.[1] It subsequently premiered on VEVO and YouTube on July 1, 2011. The video features Rye Rye and several dancers dancing Baltimore club dance moves on a stage, with lights in the background and clothes inspired by Gurung's line.[2] Gurung wanted Rye Rye, an early muse of the designer to showcase his designs in the video, for he felt the musician's unique style, graphics and music complimented his work. In other scenes, Rye Rye dances and rap/sings to the camera with different backdrops.

Credits
  • Vocals, songwriting - Rye Rye
gollark: Now, they aren't entirely stupid so you get a separate temporary account without your usual files and whatever to work on for the duration.
gollark: Part of them is done on actual computers, as they are slightly modern.
gollark: That reminds me of the excellent security of my school's computer science exams.
gollark: Inasmuch as people like sending data over USB.
gollark: That just isolates the data lines doesn't it? Not a very good general solution.

References
  1. http://main.stylelist.com/2011/06/15/prabal-gurung-and-rye-rye-premiere-2012-resort-video-new-thing
  2. http://www.spinner.com/2011/06/15/rye-rye-new-thing-video/


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