New Era (magazine)

New Era is an official magazine of The Church of Jesus Christ of Latter-day Saints (LDS Church). First published in January 1971 along with the Ensign and the Friend, the New Era's intended audience has always been the church's youth.[1][2] The magazine replaced the similarly themed The Improvement Era, a periodical published from 1897 to 1970.[3]

New Era
FrequencyMonthly
PublisherThe Church of Jesus Christ of Latter-day Saints
First issueJanuary 1971
CountryUSA
Based inSalt Lake City, Utah
LanguageEnglish

In its first issue, the editor of the New Era explained the rationale for its creation, stating:

By direction of the First Presidency, the New Era is the publication arm of the Church to the unmarried persons of the kingdom—those from twelve up to marriage. It will reflect those qualities that have given rise to the Lord’s confidence in youth: sincerity, authenticity, intellectual stimulation, and inspiration.[4]

Regular features

The New Era regularly includes articles written by general authorities of the LDS Church on gospel topics, as well as articles contributed by other church members on topics such as preparing for marriage, media and entertainment, and the family. Poems, artwork, tips for coping with life's challenges, and true stories of inspiration, are also commonplace. Other regular features include Questions & Answers (a question for the youth (e.g., "How can I know I've truly been forgiven after I've repented?") and readers' responses), and the New Era poster (or MormonAd).

Plans for replacement

In August 2020, the LDS Church announced that the New Era would cease publication in 2021 and would be replaced by a new magazine named For the Strength of Youth.[5]

Editors
gollark: --remind 1mo test????
gollark: That was planned but deemed unworkable.
gollark: OH UTTER BEES WHAT
gollark: --remind 3m APIOtest4™.
gollark: No, the nontest instance is up with a different prefix.

See also

Notes
  1. Taylor, Scott. "LDS magazine Ensign to discontinue monthly 'First Presidency Message'", Deseret News, 19 March 2018. Retrieved on 24 March 2020.
  2. Noyce, David. "Your quick A-to-Z guide to Mormonism — Part II", The Salt Lake Tribune, 11 April 2016. Retrieved on 24 March 2020.
  3. The Improvement Era entry in BYU's "Mormon Literature Database"
  4. Todd, Jay M. (January 1971). "The New Era". New Era. p. 3.
  5. McKenzie Stauffer, "LDS Church to replace 'Ensign,' 'New Era' with global magazines", kutv.com, August 15, 2020.
  6. Rex D. Pinegar and Joe J. Christensen were co-editors in 1994.


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