Nestea

Nestea is a Swiss brand of iced tea and cold beverage solutions owned by Nestlé,[1] manufactured by The Coca-Cola Company and distributed by Nestlé's beverage department in the United States and by Beverage Partners Worldwide (BPW),[2] a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea and Fuze Tea. Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.

This article is about the iced tea brand. For the professional StarCraft 2 player, see NesTea.
Nestea
Product typeIced tea
OwnerNestle
CountrySwitzerland
Introduced1948
Websitenestea.com

Since the start of 2017, Nestlé and Coca-Cola agreed to end the iced tea Nestea joint venture after 16 years of collaboration. One of the reasons for this, is that Coca-Cola and Nestlé want to pursue different strategies in a rapidly changing market. Nestlé will handle the distribution of Nestea in most countries except in Canada, Spain, Portugal, Romania, Andorra, Bulgaria, Hungary and Serbia where Coke will retain a license.[3][4]

The new recipe, launched by Nestlé after the end of the joint venture, does not contain artificial colors and flavors, corn syrup and no GMO ingredients anymore. Also, Nestea ready-to-drink iced tea is made with stevia extract and can be found in different flavors such as lemon, raspberry and peach.[5] The new recipe sources its tea leaves from Nilgiri, a region in India known for producing high-quality tea.[6]

A bottle of tea lemonade Nestea

See also

References
  1. "Nestea". Nestle.
  2. Nestlé - Nestlé and Coca-Cola: Joint venture to tap rapidly growing beverage segments Archived May 7, 2006, at the Wayback Machine
  3. "Nestea and Coke ending their joint venture". Fortune.
  4. "Coca-Cola Hellenic Bottling Company Official Website".
  5. "Nestea Rolls Out Next-Generation Brewed Iced Tea". Food Processing.
  6. "Nestle overhauls Nestea tea brand". Food Business News.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.