Nativex

Nativex, LLC.
Type	Private
Industry	Mobile games, Advertising
Founded	2000
Headquarters	Sartell, Minnesota; United States, Minneapolis, Minnesota; United States, San Francisco, California; United States
Area served	North America, Latin America, China
Key people	Robert Weber; (co-founder); Ryan Weber; (co-founder); Tiffany Ou; (General Manager);
Parent	Mobvista.
Website	www.nativex.com

Nativex (formerly W3i)[1] is a mobile advertising platform company headquartered in San Francisco, California and St. Cloud, Minnesota. Nativex provides top brands, games and apps advertising technology to engage with their mobile audience. Nativex is an authorized ad service provider for Tencent, Bytedance, UC & Baidu. Through these partnerships, Nativex provides western advertisers and publishers the ability to market their mobile app and grow their mobile user base.

The company was listed in American City Business Journals' Fast 50 as one of the fastest growing companies in Minneapolis–Saint Paul for 2013.[2]

History

In 2000, twin brothers Rob and Ryan Weber founded Nativex as a desktop-based advertising company.[3][4]

On March 1, 2016, Nativex announced that it has been acquired by Mobvista, the largest mobile ad network company in Asia, for $24.5 million.[5] On June 1, 2019, Nativex, announced the opening of a new office in Sao, Paulo, Brazil as it looks to build on the growth of its mobile advertising business in Latin America[6]. On March 11, 2020, Mobvista reorganized its business to incorporate all client-facing business under Nativex.[7]

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References

Ha, Anthony (7 August 2013). "NativeX Unveils New 'Psychographic' Targeting For Mobile Ads". Tech Crunch. Retrieved 15 January 2014.
"Biz Journals Fast 50 – No 10: NativeX". Minneapolis/St. Paul Business Journal. 25 October 2013. Retrieved 15 January 2014.
"Chinese company to acquire Sartell-based NativeX". St. Cloud Times. Feb 29, 2016. Retrieved 2019-12-08.
"China's Mobvista buys mobile user acquisition company NativeX for $25M". VentureBeat. 29 February 2016.
"Mobile ad-tech startup NativeX acquired by Chinese advertising company Mobvista". Tech Crunch. 1 March 2016. Retrieved 1 March 2016.
"NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business". MarTechSeries. 2019-05-24. Retrieved 2019-05-31.
Staff, Reporter. "Mobvista restructures units under Nativex brand; launches trading desk | Advertising". Campaign (magazine) Asia. Retrieved March 11, 2020.

External links

Nativex website

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[1] Ha, Anthony (7 August 2013). "NativeX Unveils New 'Psychographic' Targeting For Mobile Ads". Tech Crunch. Retrieved 15 January 2014.

[2] "Biz Journals Fast 50 – No 10: NativeX". Minneapolis/St. Paul Business Journal. 25 October 2013. Retrieved 15 January 2014.

[3] "Chinese company to acquire Sartell-based NativeX". St. Cloud Times. Feb 29, 2016. Retrieved 2019-12-08.

[4] "China's Mobvista buys mobile user acquisition company NativeX for $25M". VentureBeat. 29 February 2016.

[5] "Mobile ad-tech startup NativeX acquired by Chinese advertising company Mobvista". Tech Crunch. 1 March 2016. Retrieved 1 March 2016.

[6] "NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business". MarTechSeries. 2019-05-24. Retrieved 2019-05-31.

[7] Staff, Reporter. "Mobvista restructures units under Nativex brand; launches trading desk | Advertising". Campaign (magazine) Asia. Retrieved March 11, 2020.