Morava (cigarette)

Morava was a Serbian brand of cigarettes, which was owned and manufactured by the Philip Morris Operations. The brand was named after the Morava rivers in Serbia.

Morava
An old Serbian pack of Morava cigarettes.
Product typeCigarette
OwnerPhilip Morris Operations
CountrySerbia
MarketsSee Markets

History

Morava was founded in the Socialist Republic of Serbia and quickly became one of the most popular brands within socialist Serbia, along with Drina and Drava.[1][1][2] The brand was one of the best-selling within the Yugoslavian market, and is one of the few cigarette brands to survive after the Breakup of Yugoslavia, along with Drina.[3] Though, the filterless green variant, the only variant of the Morava cigarette which was still sold, eventually got discontinued after 2005 due to poor sales.[4][5]

Markets

Morava was sold in the following countries: Austria, Kingdom of Yugoslavia, Socialist Federal Republic of Yugoslavia, Socialist Republic of Slovenia, Socialist Republic of Croatia, Socialist Republic of Bosnia and Herzegovina, Socialist Republic of Serbia and the Republic of Serbia (1992–2006).[6][3][7][8]

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See also

References
  1. "FOTO: Obrnuti "filter 57" i druge cigarete koje su bile popularne u Jugoslaviji". 021.rs. Retrieved 4 June 2018.
  2. "Samo ako imate preko 40 godina SETIĆETE SE OVIH CIGARETA, ali sigurno na loš način (FOTO) - BKTVNews". 26 June 2016. Retrieved 4 June 2018.
  3. "Morava". Zigsam.at. Retrieved 4 June 2018.
  4. "Duvanska industrija Niš započinje proizvodnju cigareta Marlboro u svim pakovanjima i dužinama". Ekapija.com. Retrieved 4 June 2018.
  5. "Kako smo popušili domaće cigarete". Vreme.com. Retrieved 4 June 2018.
  6. "BrandMorava - Cigarettes Pedia". Cigarettespedia.com. Retrieved 4 June 2018.
  7. "Brands". Cigarety.by. Retrieved 4 June 2018.
  8. "Brands". Cigarety.by. Retrieved 4 June 2018.
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