Mo Pop Festival

The Mo Pop Festival is a music festival in Detroit. The festival features both emerging as well as established musicians,[1] and its ambiance has been described as "boutique and niche".[2] It showcases indie-rock, pop, and hip-hop music along with local Detroit cuisine and beverages, in addition to endeavoring to bring visitors to the city's riverfront.[3] Though smaller in size, Mo Pop has been compared to other musical festivals such as Bonnaroo, Coachella, Lollapalooza, and Pitchfork.[2][3][4] It has also drawn comparisons to other festivals held in the city, namely the Detroit Jazz Festival and Movement Electronic Music Festival.[4]

Mo Pop Festival
GenreIndie rock, pop, and hip hop
Dates2-day weekend in July
Location(s)West Riverfront Park
Detroit, Michigan
Years active2013–19, 2021–
Attendance7,500–20,000
Websitemopopfestival.com

No event will be held in 2020 as the COVID-19 pandemic is to blame; the 8th is deferred to 2021.

History

Freedom Hill Amphitheatre in Sterling Heights (2013–2014)

The inaugural 2013 Mo Pop Festival was held on a single day at the Freedom Hill Amphitheatre in suburban Sterling Heights.[2][3] It featured performances by Andrew Bird, Capital Cities, Jamaican Queens, JR JR, Manchester Orchestra, The Mowgli's, Old Crow Medicine Show, Edward Sharpe and the Magnetic Zeros, Walk off the Earth, and Wild Belle.[5][6] The 2014 festival, also held at Freedom Hill, staggered set times to allow attendees to watch all musical acts, and it featured performances by City and Colour, Cold War Kids, Flint Eastwood, J Roddy Walston and the Business, Lord Huron, Tokyo Police Club, and Young the Giant.[7] Both the 2013 and 2014 festivals were attended by approximately 7,500 people.[4] After the 2014 festival, Mo Pop looked to move to Detroit due to both its location and to enable further growth, according to festival co-producer Jason Rogalewski.[4][8]

West Riverfront Park in Detroit (2015–19, 2021–)

2015

The 2015 Mo Pop Festival was the first to be held at West Riverfront Park in Detroit, just west of Downtown, and also the first two-day festival.[1][3][9] Held on July 25–26, it was headlined by Modest Mouse and Passion Pit, and also featured performances by Atlas Genius, James Bay, Chromeo, Brandon Flowers, Jessica Hernandez & the Deltas, Iron & Wine, King Tuff, and Viet Cong.[8][9][10] West Riverfront Park is a 20-acre (8.1 ha) park on the Detroit River with views of the downtown skyline and the Ambassador Bridge, and it was created in 2014 by Detroit's Riverfront Conservancy on the site of a former Detroit Free Press printing facility.[4] Described as "free-spirited" and "whimsically themed", Mo Pop's 2015 iteration once again featured two stages aligned so that attendees could watch both without physically moving, and alternated time slots between so they would not have to choose between acts performing simultaneously.[7][8] In addition to music, the 2015 festival also included artisans and craft makers, visual artists, craft beer, food trucks, and even a Mo Tech village "showcasing work from local start-ups and inventors".[8][10] During the festival, heavy rainfall overwhelmed the park's drainage capabilities and formed a standing body of water nicknamed "Lake Mo Pop".[3][4] Mo Pop's 2015 total two-day attendance was estimated to be over 15,000.[11]

2016

The 2016 Mo Pop Festival, held on July 24–25 at West Riverfront Park for the second year, was headlined by Børns, G-Eazy, Haim, The Head and the Heart, and M83.[3][11] It also featured performances by Coast Modern, Mac DeMarco, Glass Animals, Matt and Kim, Father John Misty, and Panama Wedding.[4][11] It drew an attendance of over 20,000 people over its two days.[1][3] New for 2016 was a tented arcade and games area, and a "craft village" vendor area.[2][11]

2017

The 2017 Mo Pop Festival, held on July 29–30 at West Riverfront Park, was headlined by Alt-J, Foster the People, Run the Jewels, and Solange. Other acts included Vance Joy, Middle Kids, Grace Mitchell, Phantogram, PUP, PVRIS, Tyler, the Creator, and Wavves.[1][12][13][14][15] Both days of the festival started with back-to-back Michigan artists, including Stef Chura and Heaters.[3] In total, the 2017 iteration of Mo Pop featured over nine hours of music with musicians on two different stages.[1] It also included a dozen local food trucks and the Shipyard, a food and beverage court that was presented by Corktown's cocktail bar Sugar House and featured barbecue from Slows Bar BQ, hot dogs and tacos from Ferndale's Imperial restaurant, craft beers from Birmingham's Griffin Claw Brewing Company, and adult ciders from Blake's Hard Cider Company of Armada.[3][16]

2018

The 2018 Mo Pop Festival, which was held on July 28–29, was headlined by Bon Iver, The National, Portugal. The Man, and St. Vincent. It was the fourth straight festival at West Riverfront Park. Also performing were Billie Eilish, Brockhampton, Highly Suspect, Vince Staples, and the Detroit-based band Joe Hertler & The Rainbow Seekers.[17][18]

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References
  1. McCollum, Brian (July 30, 2017). "Mo Pop Festival 2017: Opening day teems with musical treats in Detroit". Detroit Free Press. Retrieved March 22, 2018.
  2. Roskopp, Jack (July 20, 2016). "Mo Pop: so pretty, so boutique, and so niche". Detroit Metro Times. Retrieved March 22, 2018.
  3. Reimink, Troy (July 26, 2017). "Now in 5th year, Mo Pop eager to expand Detroit presence". Detroit Free Press. Retrieved March 22, 2018.
  4. Reimink, Troy (July 16, 2016). "Mo Pop fest returns to riverfront, plans for drier times". Detroit Free Press. Retrieved March 22, 2018.
  5. "Mo Pop Festival". Metro Detroit Chevy Dealers. 2013. Retrieved March 24, 2018.
  6. "Mo Pop Festival". Live Nation. August 17, 2013. Retrieved March 24, 2018.
  7. Solecki, Ryan (July 17, 2014). "MO POP Music Festival at Freedom Hill". Sound & Silence. Retrieved March 24, 2018.
  8. McCollum, Brian (July 18, 2015). "Mo Pop reboots at West Riverfront with indie rock, art". Detroit Free Press. Retrieved March 22, 2018.
  9. Graham, Adam (April 2, 2015). "Mo Pop expands to two days, moves to Detroit riverfront". The Detroit News. Retrieved March 22, 2018.
  10. McCollum, Brian (April 1, 2015). "Modest Mouse, Passion Pit lead expanded Mo Pop fest". Detroit Free Press. Retrieved March 22, 2018.
  11. McCollum, Brian (July 24, 2016). "Hot day on the riverfront gets cool with Mo Pop fest". Detroit Free Press. Retrieved March 22, 2018.
  12. McCollum, Brian (March 22, 2017). "Mo Pop 2017 lineup: Run the Jewels, Alt-J, Solange coming to Detroit". Detroit Free Press. Retrieved March 22, 2018.
  13. Haddad, Ken (March 22, 2017). "Mo Pop Festival Detroit 2017: Alt-J, Foster The People, Run The Jewels headline". WDIV-TV. Retrieved March 22, 2018.
  14. Roskopp, Jack (June 28, 2017). "Mo Pop reveals 2017 set times, adds singer Grace Mitchell to lineup". Detroit Metro Times. Retrieved March 22, 2018.
  15. Steingold, Eric; Bermudez, Michael (July 31, 2017). "Mo Pop day 2, Solange and Alt-J rock the park". The Oakland Press. Retrieved March 22, 2018.
  16. Baetens, Melody (July 10, 2017). "Mo Pop offers exclusive food and drink experience". The Detroit News. Retrieved March 22, 2018.
  17. McCollum, Brian (March 7, 2018). "Mo Pop Festival reveals 2018 lineup: Rare Bon Iver set, the National, St. Vincent". Detroit Free Press. Retrieved March 22, 2018.
  18. Baetens, Melody (March 7, 2018). "Grapevine: Mo Pop Festival lineup released". The Detroit News. Retrieved March 22, 2018.
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