Merzin Tavaria
Merzin Tavaria (born 15 December 1973) is the Chief Creative Director and Co-founder of Prime Focus.[1] He has been associated with the company since its inception and works in collaboration with the UK, US, Canada and India studios of Prime Focus.[2]
Merzin Tavaria | |
---|---|
Born | Merzin Tavaria 15 December 1973 |
Alma mater | K.C College, Mumbai |
Occupation | Chief Creative Director and Co-founder, Prime Focus |
Merzin has worked for about two decades in the media and entertainment industry and is respected for his contribution towards the use of color grading and visual effects in India.
He is also a jury member at various film and advertising festivals, and has been a speaker on many industry related events.[3][4]
Early life and education
Merzin grew up in Mumbai and completed his schooling from St. Peter's School, Mumbai in 1991. In 1995, he graduated with a bachelor's degree in Commerce from K.C. College, Mumbai.
Career
Merzin started his career as teacher at Compufield Computer Institute, where he met Namit Malhotra, Prakash Kurup and Huzefa Lokhandwala.[5] In 1997, they came together and started 'Prime Focus' in a small garage in Mumbai.[6]
Under Prime Focus, Merzin has led teams delivering visual effects for Hollywood films such as The Great Gatsby, Total Recall, White House Down, Sin City: A Dame to Kill For and Brett Ratner's Hercules.[7] Merzin has also directed the visual effects for Bollywood films like Bang Bang!, Kick, Kai Po Che!, Yeh Jawaani Hai Deewani, Dabangg 2, Guzaarish, Housefull 2, Blue, and Ghajini.[8][9][10]
In 2010, when Prime Focus pioneered View-D, their proprietary 2D to stereo 3D conversion process, Merzin set up the View-D team of 2000 professionals in India who currently operate out of Prime Focus' Mumbai, Chandigarh and Goa facilities.[11] This team undertook the 3D conversion of Warner Bros.' Clash of the Titans – the first full length feature film to be converted from 2D to 3D.[12] Merzin Tavaria was sought for creative leadership in the 3D conversion of films like Gravity, Guardians of the Galaxy, Transformers: Age of Extinction, World War Z, Men in Black 3, Star Wars: Episode I, II & III, Harry Potter and the Deathly Hallows - Part 2, Transformers: Dark of the Moon, Maleficent, Seventh Son, The Chronicles of Narnia: The Voyage of the Dawn Treader and Ra.One.[13][14][15]
Merzin Tavaria launched Prime Focus World's Animation division in 2012. The division holds 100 employees and has worked on projects such as Legends of Chima. The animation division completed 4 seasons of the show and is now working on new projects.[16]
Awards and accolades
- Apollo Award 2014 for Best VFX in International Feature Film category for Sin City: A Dame to Kill For[17]
- 24 FPS Award 2014 for Best VFX in International Feature Film category for Sin City: A Dame to Kill For
- 24 FPS Award 2013 for Best VFX in International Feature Film category for White House Down [18]
- Gold Award, Filmcraft (Special Effects), Goafest 2011 for Indigo Airlines 'On Time' Commercial
- CGTantra Community Awards 2011 for Best VFX in Commercial for Zen Estilo ad.
- Apsara Awards 2011 for Best Visual Effects for 'Guzaarish' [19]
- EME Awards 2011 for Best Film Content 'Guzaarish' [20]
- EME Awards 2011 for the Best TV Content for Indigo Airlines 'On-Time' advert.[21]
- Award of Excellence at ASIFA IAD 2010 for 'Raavan' [22]
- Apsara Awards 2010 for 'Best Visual Effects' for 'Blue' [23]
- IIFA Award 2009 for 'Best Visual Effects' for Ghajini .[24]
- Filmfare Award 2009 for 'Best VFX in a Motion Picture' - Love Story 2050 [25]
- FICCI BAF Jury Award for 'Best VFX Shot of the Year' - Love Story 2050 [26]
- 24fps Award 2008 for 'Outstanding Contribution to Visual Effects' - Love Story 2050 [27]
- FICCI BAF Award 2008 for 'Best VFX in a Commercial' for Honda CBZ "Hero"
Filmography
International films
Year | Film | Role |
---|---|---|
2014 | Sin City: A Dame to Kill For [28] | Creative Director |
2014 | Hercules [29] | VFX Creative Director |
2014 | Teenage Mutant Ninja Turtles [30] | S3D Creative Director |
2014 | The Expendables 3 [31] | S3D Creative Director |
2014 | Maleficent [32] | S3D Creative Director |
2014 | The Amazing Spider-Man 2 [33] | S3D Creative Director |
2013 | White House Down [34] | VFX Creative Director |
2013 | Gravity [35] | S3D Creative Director |
2013 | The Great Gatsby [36] | S3D and VFX Creative Director |
2013 | World War Z [37] | S3D Creative Director |
2012 | Frankenweenie [38] | S3D Creative Director |
2012 | Total Recall [39] | VFX Creative Director |
2012 | Storage 24 [40] | VFX Creative Director |
2012 | Men in Black 3 [41] | S3D Creative Director |
2012 | Wrath of the Titans [42] | S3D Creative Director |
2011 | Mirror Mirror [43] | VFX Creative Director |
2011 | Star Wars: Episode I – The Phantom Menace [44] | S3D Creative Director |
2011 | Immortals [45] | S3D Supervisor |
2011 | Scream 4 [46] | VFX Creative Director |
2011 | Once Upon a Warrior | VFX Creative Director |
2011 | Harry Potter and the Deathly Hallows: Part 2 [47] | S3D Creative Director |
2011 | Transformers: Dark of the Moon [48] | S3D Creative Director |
2010 | The Chronicles of Narnia: The Voyage of the Dawn Treader [49] | S3D Creative Director |
2010 | Robin Hood [50] | VFX Creative Director |
2010 | Harry Potter and the Deathly Hallows: Part 1 | S3D Creative Director |
2010 | My Soul to Take [51] | S3D Creative Director |
2010 | Clash of the Titans [52] | S3D Creative Director |
2008 | The Sick House | VFX Supervisor |
2007 | 28 Weeks Later [53] | Head of Visual Effects |
2005 | Red Mercury | VFX Supervisor |
Bollywood
Year | Film | Role |
---|---|---|
2014 | Bang Bang! [54] | VFX Creative Director |
2014 | Kick [55] | VFX Creative Director |
2013 | Yeh Jawaani Hai Deewani [56] | VFX Creative Director |
2012 | English Vinglish [57] | VFX Creative Director |
2012 | OMG - Oh My God! [58] | VFX Creative Director |
2012 | Ek Tha Tiger [59] | VFX Creative Director |
2012 | Cocktail [60] | VFX Creative Director |
2012 | Housefull 2 [61] | VFX Creative Director |
2012 | Ekk Deewana Tha [62] | Visual Effects Creative Director |
2012 | Jannat 2 [63] | Visual Effects Creative Director |
2012 | Paan Singh Tomar [64] | VFX Creative Director |
2012 | Agent Vinod [65] | VFX Creative Director |
2012 | Players [66] | VFX Creative Director |
2011 | Rockstar [67] | VFX Creative Director |
2011 | Ra.One [68] | VFX Creative Director |
2011 | Shaitan [69] | VFX Creative Director |
2011 | Murder 2 [70] | VFX Creative Director |
2011 | No One Killed Jessica [71] | VFX Creative Director |
2011 | Bollywood: The Greatest Love Story Ever Told (documentary) | VFX Creative Director |
2010 | Guzaarish [72] | VFX Creative Director |
2010 | Housefull [73] | VFX Creative Director |
2010 | Prince [74] | VFX Creative Director |
2009 | Wanted | VFX Creative Director |
2010 | Raavan [75] | VFX Creative Director |
2010 | Bumm Bumm Bole [76] | VFX Creative Director |
2009 | Blue [77] | Visual Effects Supervisor |
2009 | Do Knot Disturb | Visual Effects Supervisor |
2009 | Wake Up Sid [78] | Visual Effects Supervisor |
2009 | Love Aaj Kal [79] | Visual Effects Supervisor |
2009 | Ajab Prem Ki Ghazab Kahani [80] | Visual Effects Supervisor |
2009 | Luck | Visual Effects Supervisor |
2009 | Tum Mile [81] | Visual Effects Supervisor |
2009 | 8 x 10 Tasveer [82] | Visual Effects Supervisor |
2009 | Raaz: The Mystery Continues [83] | Visual Effects Supervisor |
2009 | Paa [84] | Visual Effects Supervisor |
2009 | Chandni Chowk to China [85] | Visual Effects Supervisor |
2008 | Ghajini [86] | Visual Effects Supervisor |
2008 | Bachna Ae Haseeno [87] | Visual Effects Supervisor |
2008 | Love Story 2050 [88] | Visual Effects Supervisor |
2008 | Kambakkht Ishq [89] | Visual Effects Supervisor |
2008 | Tashan [90] | Visual Effects Supervisor |
2008 | Bhoothnath [91] | Visual Effects Supervisor |
2008 | Saawariya [92] | Visual Effects Supervisor |
2007 | Partner [93] | Visual Effects Supervisor |
2007 | Ta Ra Rum Pum [94] | Visual Effects Supervisor |
2007 | Heyy Babyy [95] | Head of Visual Effects |
2007 | Salaam-E-Ishq [96] | Visual Effects Supervisor |
2007 | Guru [97] | Visual Effects Supervisor |
2006 | Bhagam Bhag | Visual Effects Supervisor |
2006 | Omkara [98] | VFX Supervisor |
2006 | Jaan-E-Mann | Visual Effects Supervisor |
2006 | Naksha [99] | Visual Effects Supervisor |
2006 | Pyare Mohan [100] | Visual Effects Supervisor |
2006 | Golmaal: Fun Unlimited [101] | Visual Effects Supervisor |
2006 | Zinda | Visual Effects Supervisor |
2005 | Vaah! Life Ho Toh Aisi! [102] | Visual Effects Supervisor |
2005 | Bluffmaster! [103] | Visual Effects Supervisor |
2005 | No Entry | Visual Effects Supervisor |
2005 | The Rising: Ballad of Mangal Pandey | Visual Effects Supervisor |
2005 | Dus [104] | Visual Effects Supervisor |
2005 | Main Aisa Hi Hoon | Editor |
2005 | Karam | Visual Effects Supervisor |
2004 | Musafir [105] | Visual Effects Supervisor |
2004 | Kyun! Ho Gaya Na... [106] | Visual Effects Supervisor |
2004 | Mujhse Shaadi Karogi [107] | Visual Effects Supervisor |
2004 | Khakee [108] | Editor |
2004 | Run | Visual Effects Supervisor |
2003 | Kuch Naa Kaho [109] | Visual Effects Supervisor |
2003 | Qayamat: City Under Threat | Visual Effects Supervisor / Editor / Promo Packaging |
2003 | Khushi | Editor |
2002 | Kaante | Visual Effects Supervisor |
2002 | Teesri Aankh: The Hidden Camera | Editor |
Commercials
Indian
Year | Brand | Role |
---|---|---|
2011 | Google Chrome 3D [110] | S3D Creative Director |
2010 | IndiGo Airlines 'On Time' [111][112] | VFX Creative Director |
2010 | Commonwealth Games 2010 Opening Ceremony | VFX Creative Director |
2009 | Reliance Mobile 'Simply' | VFX Supervisor |
2009 | Central Bank of India | VFX Supervisor |
2009 | Maxo | VFX Supervisor |
2009 | Whirlpool 'Water You Can Trust' [113] | VFX and Animation Supervisor |
2009 | Lotte 'Coffy Bite' [114] | VFX Supervisor |
2009 | Honda CBZ Extreme | VFX Supervisor |
International
Year | Brand | Role |
---|---|---|
2011 | Relentless Virtues | VFX Creative Director |
2010 | Dubai Shopping Festival | VFX Creative Director |
2009 | Rhydian's new album 'O Fortuna' | VFX Creative Director |
2009 | Popstar to Opera Star | VFX Creative Director |
2009 | The National Lottery Bingo Scratch cards | VFX Creative Director |
Personal life
Merzin lives in Mumbai with his spouse of 15 years Vinita Tavaria, daughter Natasha Tavaria and son Malcolm Tavaria.
Other interests
Merzin is a gaming enthusiast and is passionate about cars and bikes. He is also fond of 80's Hindi music.
References
- "Co-Founder/Chief Creative Director (India): Prime Focus World". Variety. Retrieved 1 December 2014.
- "'Worldsourcing: how the Global Digital Pipeline is revolutionizing VFX'". fmx. Retrieved 10 May 2013.
- "prime focus merzin tavaria joins ficci panel". animation galaxy. Retrieved 24 March 2013.
- "siggraph: new vfx details revealed on 'sin city: a dame to kill for'". hollywood reporter. Retrieved 8 December 2014.
- "How Prime Focus' Namit Malhotra became a force to reckon with Hollywood". Animation Boss. Archived from the original on 15 January 2013. Retrieved 14 January 2013.
- "Meet Merzin Tavaria, co-founder of Prime Focus that recently converted the blockbuster Gravity from 2D to 3D". DNA India. Retrieved 3 November 2013.
- "shot by shot: detailed vfx work for sin city: a dame to kill for". studio daily. Retrieved 19 August 2014.
- "sin city: a dame to kill for: merzin tavaria – co-founder and chief creative director – prime focus world". art of vfx. Retrieved 8 August 2014.
- "seven entries from india including one feature film make it to apollo award final list". DNA India. Retrieved 5 June 2013.
- "meet merzin tavaria, co-founder of prime focus that recently converted the blockbuster gravity from 2D to 3D". DNA India. Retrieved 3 November 2013.
- "svp production & senior stereo supervisor, prime focus World". view conference. Retrieved 1 December 2014.
- "merzin tavaria chief creative director and co-founder of Prime Focus : defining the dimensions". star blockbuster. Retrieved 2 August 2008.
- "Meet Merzin Tavaria, co-founder of Prime Focus that recently converted the blockbuster Gravity from 2D to 3D". DNA India. Retrieved 3 November 2013.
- "A visual treat: Wind beneath the wings". Mid Day. Retrieved 7 May 2014.
- "Merzin Tavaria Chief creative director and co-founder of Prime Focus : Defining the dimensions -". Star Blockbuster. Retrieved 2 August 2008.
- "ficci frames" (PDF). FICCI FRAMES. Archived from the original (PDF) on 4 March 2016. Retrieved 1 December 2014.
- "Apollo Awards 2014 Winners List". apollo.onscreenasia.com.
- "Winners of 24 FPS iNTERNATIONAL Awards Announced". Animationxpress.com. Retrieved 9 December 2013.
- "The Secret behind the award winning magic shots for Guzaarish by PrimeFocus". Bollyspice.com. Retrieved 17 January 2011.
- "Prime Focus wins EME Awards for its VFX expertise". Bollyspice.com. Retrieved 25 February 2011.
- "Prime Focus Ltd". Economic Times. Retrieved 31 March 2010.
- "Prime Focus wins ASIFA IAD 2010 award for Raavan". Indian Express. Retrieved 25 November 2010.
- "Prime Focus Limited - Annual Report 2011-12". Prime Focus World. Retrieved 1 December 2014.
- "Merzin Tavaria Speaks About 'Ghajini' VFX". Bollywood Hungama. Retrieved 1 December 2014.
- "Prime Focus wins prestigious Filmfare award for Love Story 2050". Business Standard. Retrieved 3 March 2009.
- "Prime Focus bags FICCI BAF award for Love Story 2050". CG tantra. Retrieved 9 March 2009.
- "Prime Focus Wins Filmfare VFX Award". AWN. Retrieved 5 March 2009.
- "Prime Focus changes the game, delivers end-to-end creative services on 'Sin City: A Dame to Kill For". Animation Galaxy. Retrieved 8 October 2014.
- "Visual Effects Giants Prime Focus World, Double Negative to Merge". Variety. Retrieved 25 June 2014.
- "Prime Focus World Is Exclusive VFX and 3D Conversion Partner on 'Sin City: A Dame to Kill For'". Market wired. Retrieved 22 August 2014.
- "THE EXPENDABLES 3: Nigel Denton-Howes – VFX Supervisor – Prime Focus World". Art of VFX. Retrieved 16 September 2014.
- "Making of Maleficent 3D Stereoscopic Conversion by Prime Focus". CG Meet. Retrieved 19 June 2014.
- "2014 is coming of age for Prime Focus World: Namit Malhotra". The Indian Television. Retrieved 6 June 2014.
- "Prime Focus bags the 'best Visual effects' awards for 'white house down', at Asia image Apollo Awards 2014". Animationxpress. Retrieved 23 June 2014.
- "Prime Focus World wins International 3D Society Award for "Gravity"". The Hindu Businessline. Retrieved 29 January 2014.
- "Prime Focus celebrates 16 years of creating the 'magic of cinema' and the launch of "True North" – the world's largest digital media services cloud". Creative cow. Retrieved 25 October 2013.
- "VFX Firm Prime Focus Gets $53 Million Investment". Hollywood Reporter. Retrieved 21 June 2013.
- "Prime Focus delivers stereo 3D for Frankenweenie". Animation Xpress. Retrieved 22 November 2011.
- "TOTAL RECALL: Aleksandar Pejic – VFX Supervisor – Prime Focus". Art of VFX. Retrieved 5 September 2012.
- "VFX Breakdown – Storage 24 by Prime Focus World". CG Villa. Retrieved 7 September 2014.
- "Hope to ride on MIB III success: Merzin Tavaria". NDTV. Retrieved 1 June 2012.
- "WRATH OF THE TITANS". TCM. Retrieved 1 December 2014.
- "MIRROR MIRROR: Stuart Lashley – VFX Supervisor – Prime Focus". Art of VFX. Retrieved 24 April 2012.
- "Prime Focus credited on Star Wars film poster for 3-D conversion". Economic Times. Retrieved 26 October 2011.
- "How Prime Focus Broke into Hollywood". Forbes India. Retrieved 2 October 2013.
- "Prime Focus delivers VFX for Scream 4". Bollywood Hungama. Retrieved 12 May 2011.
- "Harris Williams & Co. Advises Double Negative on its Merger with Prime Focus World". Business Wire. Retrieved 15 July 2014.
- "Prime Focus Delivers Stereo VFX for 'Transformers 4'". AWN. Retrieved 3 July 2014.
- "Prime Focus Provides 3-D for Voyage of the Dawn Treader". AWN. Retrieved 13 December 2010.
- "Prime Focus Film VFX completes work on Universal Pictures' "Robin Hood"". Creative Cow. Retrieved 24 May 2010.
- "UTV and Prime Focus ink strategic alliance". India Glitz. Retrieved 18 April 2011.
- "UTV and Prime Focus ink strategic alliance". India Glitz. Retrieved 18 April 2011.
- "Prime Focus eyes post-production projects overseas". Economic Times. Retrieved 19 May 2007.
- "'Bang Bang' VFX to be done at LA's fox studio". Animation Xpress. Retrieved 25 June 2014.
- "Prime Focus' visual effects add zing to 'Kick'". Animation Xpress. Retrieved 31 July 2013.
- "Why VFX is taking Bollywood by storm". Mid Day. Retrieved 22 December 2013.
- "Camera, Vamera in English, Vinglish". Pandolin. Retrieved 21 October 2012.
- "Prime Focus Sweeps 7 wins at 60th National Film Awards 2012". Animation Galaxy. Retrieved 23 March 2013.
- "Ek Tha Tiger". Box Office India. Retrieved 26 May 2012.
- "Prime Focus has delivered 431 VFX shots for 'Cocktail'". Box Office India. Retrieved 27 July 2012.
- "Prime Focus Limited - Annual Report 2011-12". Prime Focus World. Retrieved 1 December 2014.
- "Prime Focus Limited - Annual Report 2011-12". Prime Focus World. Retrieved 1 December 2014.
- "Prime Focus delivers 89 VFX shots and DI for JANNAT 2". Aartissan Animation. Retrieved 1 December 2014.
- "Making of Paan Singh Tomar with Cinematographer Aseem Mishra". Pandoline. Retrieved 24 March 2012.
- "Agent Vinod interview with Prime Focus' Merzin Tavaria". Animation Xpress. Retrieved 24 April 2012.
- "Prime Focus Limited - Annual Report 2011-12". Prime Focus World. Retrieved 1 December 2014.
- "Prime Focus has delivered 180 VFX shots for Imtiaz Ali's new film 'Rockstar'". Animation Boss. Retrieved 30 December 2011.
- "RA.One: India's Avatar?". Box Office India. Retrieved 29 October 2011.
- "Prime Focus Delivers Spectacular VFX and DI for Shaitan". CG Today. Retrieved 14 June 2011.
- "Prime focus has delivered DI for Vishesh Films' Murder 3". Animation Boss. Retrieved 24 February 2013.
- "UTV Motion Pictures and Prime Focus announce multi-film deal". Business Standard. Retrieved 18 April 2011.
- "Guzaarish: Perfect Showcase For Prime Focus". Koimoi. Retrieved 22 November 2010.
- "What made Houseful Hilarious". Bollywood Hungama. Retrieved 30 April 2010.
- "Prince: Movie Preview". Bollywood Hungama. Retrieved 17 February 2010.
- "Prime Focus wins ASIFA IAD 2010 award for Raavan". Financial Express. Retrieved 25 November 2010.
- "Prime Focus' Merzin Tavaria directs the title track for Bumm Bumm Bole". Bollywood Hungama. Retrieved 20 May 2010.
- "Prime Focus delivers VFX and DI for Blue". CG Tantra. Retrieved 1 December 2014.
- "Indian firm behind visual effects in Avatar". Business Standard. Retrieved 20 December 2009.
- "Prime Focus takes Bollywood Far East". CG Tantra. Retrieved 17 January 2009.
- "Ghazab VFX for Ajab Prem". Bollywood Hungama. Retrieved 18 November 2009.
- "Prime Focus recreates 26/7 Mumbai floods in Tum Mile". Bollywood Hungama. Retrieved 16 November 2009.
- "Prime Focus' VFX: The magic behind 8x10 Tasveer". Bollywood Hungama. Retrieved 14 April 2009.
- "The Horror of Raaz The Mystery continues by Prime Focus". CG Tantra. Retrieved 1 December 2014.
- "Prime Focus Teamdelivers 664 VFX shots and full DI for Paa". CG Arena. Retrieved 7 December 2009.
- "VFX Effects Used In Bollywood Movie's – List of 10 Movies". Bollyone. Retrieved 1 December 2014.
- "Merzin Tavaria Speaks About 'Ghajini' VFX". Boyywood Hungama. Retrieved 1 December 2014.
- "Prime Focus Ltd". Profit NDTV. Retrieved 1 December 2014.
- "Prime Focus bags FICCI BAF award for Love Story 2050". AFAQS. Retrieved 12 March 2009.
- "Kambakkht Ishq glitters with Prime Focus' VFX". Bollywood Hungama. Retrieved 13 July 2009.
- "Prime Focus plans Asia's largest film finishing studio". Business Of Cinema. Retrieved 31 December 2008.
- "'I approach lighting and framing a scene in tandem with the emotional narrative' – Vishnu Rao". Pandolin. Retrieved 8 August 2014.
- "Movies of Merzin Tavaria & Shreya Ghoshal". Gomolo. Retrieved 1 December 2014.
- "Movies of Merzin Tavaria & Shreya Ghoshal". Gomolo. Retrieved 1 December 2014.
- "Prime Focus is hovering over a firm in the US". DNA India. Retrieved 4 August 2007.
- "Prime Focus sets the look for Pyaar Impossible". DNA India. Retrieved 8 January 2010.
- "BAF Awards felicitate best of animation internationally". Business Of Cinema. Retrieved 27 March 2008.
- "Movies of Merzin Tavaria & Shreya Ghoshal". Gomolo. Retrieved 1 December 2014.
- "Bollywood embroiled in probe into movie money". Gulf News. Retrieved 19 May 2012.
- "Prime Focus adds special effects to Naksha". Business of Television. Retrieved 6 September 2006.
- "PYARE MOHAN". Friday Moviez. Retrieved 21 April 2006.
- "Shree Ashtavinayak Cine Vision Ltd". Economic Times. Retrieved 31 March 2007.
- "On a digital roll". The Hindu Business Line. Retrieved 2 January 2006.
- "Prime Focus acquires UK-based VTR Group". Sify. Retrieved 11 May 2006.
- "DUS". Movie Talkies. Retrieved 1 December 2014.
- "Prime Focus Leads the Way to DI with Discreet Systems" (PDF). Image Autodesk. Retrieved 1 December 2014.
- "KYUN! HO GAYA NA". Rediff. Retrieved 1 December 2014.
- "Special effects: Bollywood's Prime Focus". Rediff. Retrieved 16 July 2004.
- "Movies of Merzin Tavaria & Shreya Ghoshal". Gomolo. Retrieved 1 December 2014.
- "Bipasha Basu stars in Panasonic commercial". AFAQS. Retrieved 8 July 2004.
- "3D advertising: Pixion, Prime Focus and others working to cash in on the tech's popularity". Economic Times. Retrieved 9 December 2011.
- "Prime Focus wins EME Awards for its VFX expertise". Business of Cinema. Retrieved 25 February 2011.
- "Prime Focus posted 'Indigo Airlines' commercial wins Gold in the Filmcraft (Special Effects) at Goafest". AFAQS. Retrieved 18 April 2011.
- "Whirlpool Commercial - VFX by Prime Focus Ltd". CG Tantra. Retrieved 1 December 2014.
- "VFX specialist Michael Fink directs first commercial in India". Indian Television. Retrieved 20 July 2009.