McFarland & Company

McFarland & Company, Inc. is an independent book publisher based in Jefferson, North Carolina that specializes in academic and reference works, as well as general interest adult nonfiction. Its president is Rhonda Herman. Its former president and current editor-in-chief is Robert Franklin, who founded the company in 1979.[2][3] McFarland employs a staff of about 50, and as of 2019 has published 7,800 titles.[3][4] McFarland's initial print runs average 600 copies per book.[5]

McFarland & Company
StatusActive
Founded1979
FounderRobert Franklin
Country of originUnited States
Headquarters locationJefferson, North Carolina
Distribution
  • Self-distributed (Americas)
  • Eurospan Group (Europe, Australia, Asia and Africa)[1]
Key peopleRobert Franklin, Rhonda Herman
Publication typesacademic and adult nonfiction, monographs, reference material, scholarly journals
Nonfiction topicspop culture, sports, military history, transportation, chess, medieval studies, literary criticism, librarianship
No. of employeesAbout 50
Official websitemcfarlandbooks.com

Subject matter

McFarland & Company mainly focuses on selling to libraries. It also utilizes direct mailing to connect with enthusiasts in niche categories.[6] The company is known for its sports literature (especially baseball history), military history, as well as books about chess and film.[7][8] In 2007, the Mountain Times wrote that McFarland publishes about 275 scholarly monographs and reference book titles a year;[4][9] Robert Lee Brewer reported in 2015 that the number is about 350.[10]

List of scholarly journals

The following academic journals are published by McFarland & Company:

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References
  1. "For International Customers". McFarlandBooks.com. Archived from the original on January 23, 2018.
  2. Roark, Fawn (September 30, 2004). "McFarland President To Speak At Entrepreneurial Conference". Mountain Times. Archived from the original on September 3, 2012.
  3. "Company History". McFarlandBooks.com. McFarland & Company. Archived from the original on December 13, 2013.
  4. "McFarland & Company Announces Promotion". Mountain Times. March 31, 2005. Archived from the original on December 15, 2013.
  5. Slide, Anthony (2010). "A Publishing Phenomenon that Begins and Ends with Scarecrow Press". Film History. 22 (3): 300–301. doi:10.2979/fil.2010.22.3.298. JSTOR 10.2979/fil.2010.22.3.298. The initial print run for a book in the Filmmakers series, and, for that matter, most if not all Scarecrow titles, was six hundred copies. A similar print run has been the norm at McFarland and Greenwood Press.
  6. Slide, Anthony (2010). "A Publishing Phenomenon that Begins and Ends with Scarecrow Press". Film History. 22 (3): 304. doi:10.2979/fil.2010.22.3.298. JSTOR 10.2979/fil.2010.22.3.298. McFarland [...] books were primarily aimed at the library market. It was a mail order publisher with no interest in bookstore sales, but unlike its major competitor, virtually from the start all of its books were typeset.
  7. Martinez, Amy (March 1, 2012). "Amazon.com Trying to Wring Deep Discounts from Publishers". Seattle Times. Archived from the original on December 8, 2013.
  8. Slide, Anthony (2010). "A Publishing Phenomenon that Begins and Ends with Scarecrow Press". Film History. 22 (3): 305. doi:10.2979/fil.2010.22.3.298. JSTOR 10.2979/fil.2010.22.3.298. Most film scholars, students and buffs would assume that McFarland’s main thrust has been towards film book Publishing [but] it is the largest publisher of military memoirs and baseball-oriented titles. It is also rich in books on women’s, African-American, and gender studies, on U.S. history, and is proud of its automotive line. It also boasts of being the most prestigious publisher of historical and reference books on chess.
  9. "VP Celebrates 25 Years at McFarland". Mountain Times. December 13, 2007. Archived from the original on December 15, 2013.
  10. Brewer, Robert Lee (August 5, 2014). 2015 Writer's Market: The Most Trusted Guide to Getting Published. Cincinnati: Writer's Digest Books. ISBN 978-1-59963-860-7.
  11. "Journals". McFarlandBooks.com. McFarland & Company. Archived from the original on April 20, 2015.
  12. "JTMS Journal of Territorial and Maritime Studies". JTMS Journal of Territorial and Maritime Studies. Archived from the original on January 23, 2018.
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