Max Bretos

Max Bretos is an American sports reporter and sports announcer, who is currently the play-by-play announcer for Los Angeles FC and SportsCenter anchor for ESPN. Bretos' broadcast specialization is soccer.

Early years

Bretos attended the Judith Weston Acting Studio in Los Angeles, California, and formerly played for Santa Monica Rugby Club. Bretos earned a degree in international relations from Florida State University in 1994.[1]

Broadcasting career

Bretos worked for Fox Soccer Channel/Fox Sports World (1953-2009) where he was the voice of the first English language, 24-hour international sports channel. While at Fox he also worked for Sky Sports in the United Kingdom (2003-2006) as well as the WWE Company in 2007. His broadcasting catchphrase was "Schelotto, yeah!"[2] In January 2010, he resigned from FSC to take a position with ESPNews.[3]

Controversy

On February 18, 2012, Bretos used the term "chink in the armor" in reference to New York Knicks point guard Jeremy Lin, an Asian, while on air as an ESPNews anchor. He was suspended for 30 days. "My wife is Asian, I would never intentionally say anything to disrespect her and that community," apologized Bretos on Twitter. Spero Dedes was another announcer who used that reference.[4][5]

Bretos, whose parents are both Cuban exiles, has been at the forefront of advancing the Hispanic presence at ESPN. In Summer 2013, he interviewed Dodgers right fielder Yasiel Puig in both English and Spanish. In September 2013, he also co-hosted ESPN's Hispanic heritage special "One Nacion".

Los Angeles FC

In February 2018, Bretos was announced as the new lead play-by-play broadcaster on YouTube TV for Los Angeles Football Club in Major League Soccer. He has continued his anchoring duties on SportsCenter, but now at ESPN's Los Angeles studios.[6]

Podcast

Starting in February 2017, Max has been co-hosting the Max and Herc podcast with Herculez Gomez.[7][8] The podcast is a professionally produced cast on the topic of soccer, and is part of the ESPN family of podcasts. Max announced through a tweet that the successful podcast had come to an end in early 2019 to focus on his responsibilities with LAFC.[9]

gollark: You're not really paying them for either as much as just the fact that they can do/make the thing you want and you are, presumably, willing to pay the price they ask for. Going around trying to judge someone else's "worth" in some way is problematic.
gollark: The learning time is amortized over all the other programming stuff they do, and it's not like they would somehow unlearn everything if you didn't pay more. Still, it is somewhat complicated and, er, possibly impossible, although if people want to do it (they regularly do complex things anyway if they're interesting) then why not.
gollark: Honestly it's not *that* practical a lot of the time because doing complex things is very hard and slow.
gollark: Oh, and reconnaissance, except not really because they have no sensors.
gollark: Mostly just fly around delivering things.

References
  1. 'Max Bretos Bio', espn.com.
  2. 'HELP: Max Bretos Needs a New Goal Call, No More "Yeaahhhhhhhhh"', bigsoccer.com.
  3. Mahoney, Ridge (October 1, 2009). "Fox Soccer Channel's hot property". SI.com.
  4. Boren, Cindy (February 19, 2012). "ESPN Fires Employee for Offensive Jeremy Lin Headline; "SNL" Weighs in (Video)". The Washington Post. Retrieved May 1, 2014.
  5. Collins, Scott (February 19, 2012). "Jeremy Lin and ESPN: Network Rushes to Quell Furor over Slur". Los Angeles Times. Retrieved May 2, 2014.
  6. "LAFC Introduces Max Bretos As Lead Broadcaster For YouTube TV". Los Angeles Football Club. February 15, 2018. Retrieved February 28, 2018.
  7. "Herculez Gomez talks broadcasting, USMNT, Gold Cup, Liga MX and Mexico". player.fm. Retrieved September 22, 2017.
  8. "Max & Herc by ESPN on Apple Podcasts". Apple Podcasts. Retrieved September 22, 2017.
  9. Bretos, Maximiliano (March 6, 2019). "New Year, I will be doubling down all things LAFC moving forward, including a new club podcast. Thanks to #ESPN for allowing me to take position & help transition. Many of you are asking, unfortunately this means the end of #MaxandHerc podcast ....... (1/2)". @MaxBretosSports. Retrieved April 20, 2019.


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