Master of Science in Marketing

The Master of Science in Marketing (or MS Marketing) is a graduate degree that prepares the student to work in middle-management-and-above marketing positions. The specific field within marketing will depend on the student, their program, and the firm with which they will work. Fields may include brand management,[1] digital marketing,[2] integrated marketing communication,[3] marketing analytics and research, marketing strategy, pricing strategy and many others.

The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4-6 courses. The MS Marketing degree will usually have 10-12 marketing courses. The MBA will offer courses in accounting, finance, business strategy, marketing, organizational behavior and other general business courses in much less depth than a specialized degree[4] such as the MS Marketing degree that requires marketing courses, supplemented with perhaps a few electives in other areas such as analytics.

Schools

School Name	Location	Program Type
University of Alabama	Alabama	MS Marketing
University of Arizona	Arizona	MS Marketing
University of Southern California	California	MS Marketing
Golden Gate University	California	MS IMC & PR
University of Colorado Denver	Colorado	MS Marketing
University of Denver	Colorado	MS Marketing
Sacred Heart University	Connecticut	MS Digital Marketing
University of South Florida	Florida	MS Marketing
University of Tampa	Florida	MS Marketing
Florida International University	Florida	MS Marketing
University of Georgia	Georgia	MS Marketing Research
Georgia State University	Georgia	MS Marketing
Illinois Institute of Technology	Illinois	MS Marketing Analytics
University of Illinois - Chicago	Illinois	MS Marketing
Southern Illinois University Edwardsville	Illinois	MS Marketing Research
Depaul University	Illinois	MS Marketing
Loyola University of Chicago	Illinois	MS Integrated Marketing Communications
Roosevelt University	Illinois	MS Integrated Marketing Communications
Northwestern University	Illinois	MS Integrated Marketing Communications
Indiana University	Indiana	MS Marketing
Purdue University	Indiana	MS Marketing
University of Maryland	Maryland	MS Marketing Analytics
Johns Hopkins University Carey Business School	Maryland	MS Marketing
Worcester Polytechnic Institute	Massachusetts	MS Marketing and Innovation
Bentley University	Massachusetts	MS Marketing Analytics
Boston University	Massachusetts	MS IMC
Emerson College	Massachusetts	MA in Global Marketing Communication and Advertising / MA Integrated Marketing Communication
Michigan State University	Michigan	MS Marketing Research
Walsh College of Accountancy and Business	Michigan	MS Marketing
Eastern Michigan University	Michigan	MS IMC
Milwaukee School of Engineering	Minnesota	MS Marketing and Export Management
Walden University	Minnesota	MS Marketing
Washington University in St. Louis	Missouri	MS Customer Analytics
Bellevue University	Nebraska	MS Strategic Marketing
Southern New Hampshire University	New Hampshire	MS Marketing
Roberts Wesleyan College	New York	MS Strategic Marketing
Rensselaer Polytechnic Institute	New York	MS Management with Concentration in Marketing
Baruch College	New York	MS Marketing
Hofstra University	New York	MS Marketing, MS Marketing Research
Fordham University	New York	MS Marketing Intelligence
Columbia University	New York	MS Marketing
Nazareth College	New York	MS IMC
New York University	New York	MS Integrated Marketing
University of Rochester	New York	Masters in Marketing Analytics
St. Johns University	New York	MS Marketing
Hult International Business School	New York, Massachusetts, California, United Kingdom, China, Dubai	Master of International Marketing
University of Cincinnati	Ohio	MS Marketing
Franklin University	Ohio	MS Marketing and Communication
University of Guelph	Ontario	MS Marketing & Consumer Studies
Saint Joseph's University	Pennsylvania	MS International Marketing
Temple University	Pennsylvania	MS Digital Innovation and Marketing
University of Pittsburgh	Pennsylvania	Master of Customer Insights
University of Saskatchewan	Saskatchewan	MS Marketing
Clemson University	South Carolina	MS Marketing
Vanderbilt University	Tennessee	MS Marketing
East Tennessee State University	Tennessee	MS Digital Marketing
University of Texas at Arlington	Texas	MS Marketing Research
Texas A&M University	Texas	MS Marketing
University of Houston	Texas	MS Marketing
University of Texas at Austin	Texas	MS Marketing
University of Texas at Dallas	Texas	MS Marketing
Liberty University	Virginia	MS Marketing
Pacific Lutheran University	Washington	MS Marketing Research
American University	Washington D.C.	MS Marketing
Georgetown University	Washington D.C.	MPS Integrated Marketing Communication
West Virginia University	West Virginia	MS IMC
EAN University	Bogota, Colombia	MS in Global Marketing
Los Andes University	Bogota, Colombia	MS in Marketing

See also

• Master of Business Administration
• Master of Science in Management
• Master of Marketing Research
• Master of Project Management

References

1. Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; Ivens, Bjoern S. (2016-08-01). "Brand management in higher education: The University Brand Personality Scale". Journal of Business Research. 69 (8): 3077–3086. doi:10.1016/j.jbusres.2016.01.023.
2. Wymbs, Cliff (2011). "Digital Marketing: The Time for a New "Academic Major" Has Arrived". Journal of Marketing Education. 1–14: 14.
3. Caywood, Clarke (1991). "Integrated marketing communications: A new master's degree concept". Public Relations Review. 17 (3): 237–244. doi:10.1016/0363-8111(91)90020-L.
4. Laud, Robert L.; Johnson, Matthew S. (2013-03-01). "Progress and Regress in the MBA Curriculum: The Career and Practice Skills Gap". Organization Management Journal. 10 (1): 24–35. doi:10.1080/15416518.2013.781398.