Mass market

The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.[1][2] Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.[3]

Overview

The mass market is the group of end consumers of common household products who are perceived as "average". This group encompasses such a wide variety of people that their need, uses, and price point for market offerings may vary greatly. The myriad of customers' needs makes it difficult to target each and every customer in the mass market via mass marketing.[4][5] Therefore, marketers often subdivide the market into smaller groups, or niches, comprising customers with similar wants, and then targeting them with niche marketing. Electric and gas utilities, soap, paper towels and gasoline are typical examples of goods for a mass market.[6]

gollark: They just say "but TERRORISM" to shut down any critical reasoning about it and paint anyone who disagrees as *unpatriotic* and *eeeevil*.
gollark: Wikipedia notes misuse of *non-*mass surveillance in past. Spying on everyone and everything they do online will make it worse.https://en.m.wikipedia.org/wiki/Mass_surveillance_in_the_United_States
gollark: Oh, this too:- ignoring relevant laws and gathering data anyway until new laws can retroactively allow it- getting around limits on spying on citizens by sharing data with other "Five Eyes" nations and spying on them as foreigners
gollark: Well, it's pretty known that they do go around intercepting lots of stuff. There are many problems with this:- having private data like your internet traffic stored somewhere is kind of bad in itself.- if it's not abused yet it's basically only a matter of time.- there's no transparency anywhere and even a system of secret courts to judge things- it may help slightly to stop terrorists (no transparency so we can't check really) but is just a massive breach of privacy
gollark: GNU+Windows?

See also

References

  1. "Macau's Casinos Have Been Relying On VIPs, But The Mass Market Is Crucial To Future Growth". Forbes (magazine). 2018. Retrieved 30 March 2018.
  2. “Niche Market.” Business: The ultimate resource. (2002). Cambridge, Massachusetts: Perseus Publications:1294.
  3. "shotgun marketing |". Undifferentiated audience
  4. "Mass Marketing". 2012. Retrieved 2 May 2012. Business Dictionary
  5. “Niche Market.” Business: The ultimate resource. (2002). Cambridge, Massachusetts: Perseus Publications:1294.
  6. Mc Daniel, Carl; F.Hair, Joseph; Lamb, Charles W. (January 14, 2008). Essentials of marketing. p. 224. ISBN 978-0324656206.
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