Martin's (New York)

Martin's was a specialty apparel retailer in the New York metropolitan area, with its flagship location on Fulton Street in Brooklyn. It grew to six stores by the mid 1970s, before being sold to the operator of Times Square Stores in 1977.

Martin's
IndustryFashion retailer
FateSold, stores later changed names/closed
Founded1904
Defunct1977 (stores closed later)
HeadquartersBrooklyn, New York, U.S.
Key people
Hyman Zeitz, Zeitz family

History

A Store Grows In Brooklyn
Martin's Fulton Street storefront with updated exterior, February 1947, Gottscho-Schleisner Collection (Library of Congress)

The history of Martin's dates back to at least 1903.[1] Hyman Zeitz (c. 1860-1930), who emigrated to the United States in 1882,[2] opened a coat and suit department in an existing blouse shop called Martin's at the corner of Fulton and Bridge Street in Brooklyn, New York. He eventually bought out the owner.[3][4] The business gradually expanded, and in 1924 moved next door into the seven-story Offerman Building.[3][5] In 1930, Hyman Zeitz died, and his son Fred. J. Zeitz took over as president (a position he held for over 35 years).[6]

In 1947, a modernized entrance to the Offerman Building, designed by architect Morris Lapidus, was completed, replacing the "gimcracks of the victorian era" with modern "simplicity."[5][7]

Suburban Expansion

In the 1950s, Martin's began to expand and open additional locations in the New York suburbs. The first was a Garden City location in Nassau County, at Franklin and Ninth Street, which opened in April 1952.[8] A Babylon store in Suffolk County opened in August 1956, in the Great South Bay Shopping Center,[9] followed by a Huntington location (in the Big H Shopping Center) in August 1962.[10] At 75,000 square feet (7,000 m2) and containing a 500-seat community room for civic meetings, the Huntington location was the largest branch store at the time,[10] though still much smaller than the 225,000 square feet (20,900 m2) of the Brooklyn store.[4]

Martin's Babylon Store exterior, August 1956, Gottscho-Schleisner Collection (Library of Congress)

In 1966, Hyman Zeitz' grandson Wilbur Levin took over as president of the chain, though Fred and brother Harry remained active in senior roles.[4][11] In a profile of the store done that year by The New York Times, Martin's was described as an "oasis of calm, even understatement" in the "hubbub" of Fulton Street, located almost directly across the street from Abraham & Straus, and discount stores J.W. Mays and E. J. Korvette also nearby. The business was reported to have annual sales of $25 million, $15 million from the Fulton Street location.[4] In 1968, the Times glowingly described the store: "(Fulton) street’s most prestigious unit, not only does more bridal business than any other store in the United States, but it is today one of the largest family-owned specialty stores in the country," and "which many consider a Fifth Avenue outpost because of its emphasis on better price and high quality."[2]

In August 1969, Martin's opened its fifth store in the Smith Haven Mall in the more eastern suburbs of Suffolk County, its first interior mall location.[12]

Decline and Sale

In 1972, president Wilbur Levin left Martin's to move into the banking industry, and another Zeitz grandson, Robert Rosenthal, took the reins. At the time, Levin reported that the stores "were doing well" and that his career change could be made "without disrupting Martin's."[13]

Although a sixth location was opened in the new Riverside Square Mall in Hackensack, New Jersey in early 1977,[14] profits for the still family-held company had steadily declined during the 1970s.[5] In October 1977, with reported annual sales of $30 million, Martin's was sold for an undisclosed amount of cash to the Seedman Merchandising Group, operator of Times Square Stores.[15] Rosenthal was announced to be continuing as president, but left the next year.[16]

In 1979, the Fulton Street store was closed as a result of the "long term unprofitability" of the location. Obliquely referencing the change in fortunes in the shopping district, it was reported that "the Martin's store in Brooklyn, which for many years had catered to the borough's affluent, 'was no longer related to the surrounding shopping area.'" [17] After that pivotal event, within a few years, the remaining Martin's closed or changed names.[16][18]

The Offerman Building in Brooklyn was designated as a New York City Landmark in 2005.[5]

gollark: If you expect people to just do it out of altruism or something, this may work entirely fine in a small community where everyone knows each other and they can lean on social mechanisms or something.
gollark: This is not a good incentive for the individual.
gollark: Presumably those will reduce in number as automation advances, but they aren't gone yet.
gollark: I don't, especially on more boring or unpleasant yet somewhat important jobs.
gollark: Art and other intellectual work.

References
  1. Digital Metro New York, Martin's Silver Dress Parade Sheet Music (1928)
  2. "Brooklyn's Fulton Street Stores Face Rivals Calmly". The New York Times. Jan 5, 1968.
  3. "Hyman Zeitz Dies After An Operation". The New York Times. Feb 26, 1930.
  4. "Martin's, Brooklyn Oasis of Shopping Calm". The New York Times. June 16, 1966.
  5. "New York City, Landmarks Preservation Commission, Offerman Building Report (2005)" (PDF). Archived from the original (PDF) on 2010-03-02. Retrieved 2009-09-24.
  6. "Fred J. Zeitz Is Dead at 81; Was Chairman of Martin's". The New York Times. May 27, 1977.
  7. "A Change Takes Place" (PDF). Brooklyn Eagle. Mar 3, 1947.
  8. "Martin's In Garden City". The New York Times. April 20, 1952.
  9. "Martin's Opens A $2,000,000 Store In Babylon". The New York Times. Aug 11, 1965.
  10. "Huntington Branch Opened By Martin's". The New York Times. August 17, 1962.
  11. "New President Appointed For Martin's Store Chain". The New York Times. May 23, 1966.
  12. "Martin's Fashion Chain Opens Long Island Store". The New York Times. Aug 8, 1969.("Martin's, a fashion specialty store chain, opened its fifth store yesterday in the new Smith Haven Mall")
  13. "Petrie Names President; Martin's Chief Resigns". The New York Times. Sep 12, 1972.
  14. "Hackensack Gets New Shopping Mall". The New York Times. Mar 6, 1977.(Riverside Square was the location)
  15. "Martin's Purchased By Seedman Group". The New York Times. Oct 15, 1977.
  16. "Robert Rosenthal, 87; Ran Apparel Stores". The New York Times. Nov 1, 2001.
  17. "Martin's To Close Fulton St. Store". The New York Times. Apr 24, 1979.(quoting George Seedman)
  18. "In Garden City, a new plan for the former Saks site". Long Island Business News. June 30, 2006.
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