Marcel Knobil

Marcel Knobil (born 1963), is an author, writer, editor, publisher and brand consultant. He is also the founder of the Brand Council (UK) and Superbrands. In November 2012, Knobil launched VeryFirstTo, a website that enables individuals to be the first to know about, and have, newly launching luxury products and experiences.

Career

Knobil graduated from Manchester University in 1985 with a degree in theology. He then worked at a number of advertising agencies in the UK, and once worked as an account director within the WPP communications group. He is currently the chairman of Creative & Commercial Ltd., a communications agency which produces advertising and design work.

Branding

Knobil founded Superbrands and The Brand Council, an independent organisation promoting branding and paying tribute to exceptional brands. The Brand Council oversees the Superbrands programmes and has operations in 55 countries.

Knobil has appeared on the BBC, Sky Television and CNN, as well as on radio, including a regular radio segment on BBC London. He also lectures on branding and has written or contributed articles in the print media. He has also been on the panels of judges for several industry-related awards.

VeryFirstTo

In November 2012, Knobil launched VeryFirstTo, a website that enables individuals to be the first to know about, and have, newly launching luxury products and experiences. The site includes both an e-zine, which identifies prestigious forthcoming launches.

Simultaneously, Knobil has created the VeryFirstTo Luxforecast, which is an ongoing survey of the most eagerly anticipated luxury launches. Those that score highest receive VeryFirstTo Awards. The launches are judged by admired 'Connoisseurs' including: Joan Burstein CBE (Co-founder of Browns); Gurinder Chadha OBE (Director and Producer); Professor Wendy Dagworthy (Royal College of Art's Head of Fashion); Nadav Kander (Photographer); Sir John Hegarty (Founder. Creative. BBH); and Luke Johnson (Chairman of Royal Society of Arts).

Bibliography
  • The Best Ads Never Seen: Advertising Concepts Created by Agencies. Open Eye Publishing (1993). ISBN 0-9516530-1-6.
  • Superbrands, An Insight into 50 of the Worlds Superbrands. Creative & Commercial (1995).
  • Superbrands : An insight into 65 of the world's Superbrands. Creative & Commercial(1998). ISBN 0-9528153-3-8.
  • Business Superbrands. The Brand Council (2000). ISBN 0-9528153-4-6.
  • Superbrands: An insight into 100 of Britain's strongest brands. Superbrands (2001). ISBN 0-9528153-6-2.
  • eBrand Leaders. The Brand Council (2002). ISBN 0-9528153-7-0.
  • Business Superbrands: An insight into Britain's strongest B2B brands. The Brand Council (2002). ISBN 0-9528153-8-9.
  • Cool Brandleaders 2002: An insight into Britain's coolest brands. The Brand Council (2002). ISBN 0-9541532-0-0.
  • Cool Brandleaders 2003: An insight into Britain's coolest brands. Gardners Books (2003). ISBN 0-9541532-4-3.
  • Consumer Superbrands 2003: An insight into 100 of Britain's strongest brands. The Brand Council (2003). ISBN 0-9541532-1-9.
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References
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