John Hegarty (advertising executive)

Sir John Hegarty (born 1944)[1] is an advertising executive and a founder of the agency Bartle Bogle Hegarty.

John Hegarty at Web Summit 2017

He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973. he co-founded TBWA, and then in 1982 started Bartle Bogle Hegarty.[2]

He appeared as a "castaway" on the BBC Radio programme Desert Island Discs on 23 June 1991,[3] and was knighted for his services to the advertising and creative industries in 2007.[2][4]

Bibliography
  • —— (2011). Hegarty on Advertising: Turning Intelligence Into Magic. Thames & Hudson. ISBN 978-0500515563.
  • —— (2014). Hegarty on Creativity: There are No Rules. Thames & Hudson. ISBN 978-0500517246.
gollark: It would then detect itself as a browser.
gollark: Ah, right. I can stick in an antibrowser system. Just need to figure out how to detect browsers.
gollark: You can use delete and stuff usually. It just doesn't provide access to OS files.
gollark: What?
gollark: Probably.

References
  1. VIAF record
  2. "Sir John Hegarty". Retrieved 18 August 2014.
  3. "Desert Island Discs - Castaway: John Hegarty". BBC Online. BBC. Retrieved 18 August 2014.
  4. "No. 58358". The London Gazette (Supplement). 16 June 2007. p. 1.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.