John Hegarty (advertising executive)

Sir John Hegarty (born 1944)[1] is an advertising executive and a founder of the agency Bartle Bogle Hegarty.

John Hegarty at Web Summit 2017

He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973. he co-founded TBWA, and then in 1982 started Bartle Bogle Hegarty.[2]

He appeared as a "castaway" on the BBC Radio programme Desert Island Discs on 23 June 1991,[3] and was knighted for his services to the advertising and creative industries in 2007.[2][4]

Bibliography
  • —— (2011). Hegarty on Advertising: Turning Intelligence Into Magic. Thames & Hudson. ISBN 978-0500515563.
  • —— (2014). Hegarty on Creativity: There are No Rules. Thames & Hudson. ISBN 978-0500517246.
gollark: ... they *do*. Corporations aren't evil exactly, but they're amoral profit maximizers.
gollark: Also, while this isn't the same class of privacy issue as Google analytics tracking and whatnot, governments can use big piles of data to enhance control of the populace and stop dissent. Look at China.
gollark: Privacy *is* to some extent a direct goal for people, since you probably wouldn't want to, I don't know, use a toilet with glass walls in the middle of a public square.
gollark: Partly, but you can also just not give them the data. It's easier than trying to stop price discrimination.
gollark: Yes, but there's a lot of data gathered which I think isn't something they need for that.

References
  1. VIAF record
  2. "Sir John Hegarty". Retrieved 18 August 2014.
  3. "Desert Island Discs - Castaway: John Hegarty". BBC Online. BBC. Retrieved 18 August 2014.
  4. "No. 58358". The London Gazette (Supplement). 16 June 2007. p. 1.


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