John Hegarty (advertising executive)
Sir John Hegarty (born 1944)[1] is an advertising executive and a founder of the agency Bartle Bogle Hegarty.
![](../I/m/JohnHegarty2017.jpg)
John Hegarty at Web Summit 2017
He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973. he co-founded TBWA, and then in 1982 started Bartle Bogle Hegarty.[2]
He appeared as a "castaway" on the BBC Radio programme Desert Island Discs on 23 June 1991,[3] and was knighted for his services to the advertising and creative industries in 2007.[2][4]
Bibliography
- —— (2011). Hegarty on Advertising: Turning Intelligence Into Magic. Thames & Hudson. ISBN 978-0500515563.
- —— (2014). Hegarty on Creativity: There are No Rules. Thames & Hudson. ISBN 978-0500517246.
gollark: * GNU/Heretic, or GNU *plus* Heretic.
gollark: <@319753218592866315> = heretic.
gollark: Besides, it's actually quite good.
gollark: Didn't you READ the docs?
gollark: Because it's his third temple?
References
- VIAF record
- "Sir John Hegarty". Retrieved 18 August 2014.
- "Desert Island Discs - Castaway: John Hegarty". BBC Online. BBC. Retrieved 18 August 2014.
- "No. 58358". The London Gazette (Supplement). 16 June 2007. p. 1.
External links
- Official website
- Meet the Author: Sir John Hegarty on creativity in advertising - BBC video interview
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.