John Hegarty (advertising executive)

Sir John Hegarty (born 1944)[1] is an advertising executive and a founder of the agency Bartle Bogle Hegarty.

John Hegarty at Web Summit 2017

He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973. he co-founded TBWA, and then in 1982 started Bartle Bogle Hegarty.[2]

He appeared as a "castaway" on the BBC Radio programme Desert Island Discs on 23 June 1991,[3] and was knighted for his services to the advertising and creative industries in 2007.[2][4]

Bibliography
  • —— (2011). Hegarty on Advertising: Turning Intelligence Into Magic. Thames & Hudson. ISBN 978-0500515563.
  • —— (2014). Hegarty on Creativity: There are No Rules. Thames & Hudson. ISBN 978-0500517246.
gollark: I keep bees somewhere.
gollark: Solar power is cooler however.
gollark: See, our world is not in fact this one.
gollark: But I AM ACTUALLY QUITE WORRIED what happens if you eat conjured pasta.
gollark: Well, something something externalities.

References
  1. VIAF record
  2. "Sir John Hegarty". Retrieved 18 August 2014.
  3. "Desert Island Discs - Castaway: John Hegarty". BBC Online. BBC. Retrieved 18 August 2014.
  4. "No. 58358". The London Gazette (Supplement). 16 June 2007. p. 1.


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