Manpasand Beverages

Manpasand Beverages Limited is a limited liability company in India. It owns brands such as MangoSip, Fruits Up, Manpasand ORS, and OXY Sip . Its MangoSip brand was the 2nd largest selling mango drink in India in 2014.[1]

Manpasand Beverages Limited
Public
Traded asBSE: 539207
NSE: MANPASAND
IndustryFood and Beverage
Founded1998
FounderMr. Dhirendra Singh
HeadquartersVadodara, Gujarat, India,
Vadodara
,
India
Area served
PAN India
Key people
Dhirendra Singh (Chairman & MD)
Abhishek Singh (Whole Time Director)
ProductsMango Sip, Fruitsup, OXY Sip, Manpasand ORS
Revenue
  • ₹717.11 crore (US$ 106 million)(2017)
Websitewww.manpasand.co.in

History

Manpasand Beverages was established in 1998 by Dhirendra Singh.[1] Mr. Singh leased a factory formerly run by Mahananda Dairy in Mumbai to produce MangoSip, and began selling it in smaller tier-2, semi-rural, and rural markets that were ignored by the existing large beverage companies.[1][2]

The company realized the potential its flagship brand MangoSip had after succeeding in Uttar Pradesh. The same distribution formula helped them to grow the number of distributors steadily in other parts of India.[3]

In 2011, venture capital company SAIF Partners purchased 25% of the company.[1]

In 2019, founder Dhirendra Singh, his brother Hashvardhan Singh and chief financial officer Paresh Thakkar were arrested by the Central GST Commissionerate Vadodara for GST fraud amounting to ₹40 crore.They were granted bail on 25.7.19 by depositing the specified amount of bail[4]

Future

Homegrown beverage company Manpasand Beverages is investing Rs 150 crore to set up a new manufacturing facility in South India largest Private Industrial park Sri City located at Chittoor district Andhra Pradesh in order to cater to the demands of southern markets. The Company is also setting up a fruit juice manufacturing facility at Chhatabar Industrial Area, Khurdha in Odisha, at an investment of Rs 150 crore. The new plant is a part of Company's expansion plans which are on at full swing. This would be the Company's ninth facility in the country, and will have a capacity of 50,000 cases per day.[5] [6]

Products

Mango Sip

The Mango Sip brand was established by Dhirendra Singh. The company has signed up Hindi film actor Sunny Deol as the brand ambassador.[7]

Fruitsup

The Fruits Up line of premium fruits drinks includes varieties such as guava, lichi, mango, apple, orange and mixed fruits.

Taapsee Pannu is Manpasand Beverages' new brand ambassador for FruitsUp[8]

OXY Sip

OXY Sip is a packaged drinking water brand launched in 2017 by Manpasand Beverages Ltd.

Manpasand ORS

Launched in 2014, Manpasand ORS is ready-to-drink oral rehydration salts sports drink. It is available in apple and orange flavors. It comes in 200 ml. tetra pack that is designed to be carried in a water belt and be consumed during exercise.[9][10]

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References
  1. "Forbes India Magazine - MangoSip Is Aiming For a Pan-India Presence". Forbesindia.com. Retrieved 2015-06-22.
  2. indiainfoline.com. "Manpasand Beverages 'Mango Sip' ranks 4th in juice brand". Indiainfoline.com. Retrieved 2015-05-12.
  3. "Manpasand Beverages to expand operations". The Hindu. 2013-12-05. Retrieved 2015-06-22.
  4. "How a Rs 40-crore GST fraud unfolded at Manpasand Beverages". Moneycontrol. 31 May 2019. Retrieved 1 June 2019.
  5. https://economictimes.indiatimes.com/industry/cons-products/food/manpasand-setting-up-rs-150-cr-manufacturing-plant-in-odisha/articleshow/64389433.cms
  6. "Manpasand Beverages to set up new plant in Sri City, invests Rs 150 cr". ETRetail. retail.economictimes.indiatimes.com. 2017-03-15.
  7. "Manpasand signs Mr. Sunny Deol as brand ambassador for Mango Sip | Business Standard News". Business-standard.com. 2014-01-13. Retrieved 2017-03-15.
  8. www.ETBrandEquity.com. "Taapsee Pannu is Manpasand Beverages' new brand ambassador for FruitsUp - ET BrandEquity". ETBrandEquity.com. Retrieved 2017-04-11.
  9. Alex Folkl (2010-11-19). "How Oral Rehydration Salt Works". Livestrong.Com. Retrieved 2015-06-22.
  10. "Oral Rehydration Salts". Trail Run Events. Archived from the original on 2015-06-22. Retrieved 2015-06-22.
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