Mambo Graphics
Mambo Graphics (also, 100% Mambo; and marketed as Mambo) is an Australian company designer of surf, snow, and street clothing. It was launched in 1984, by musician Dare Jennings and business partner, Andrew Rich in the Sydney suburb of Alexandria. On January 6, 2015 Mambo was acquired by American company Saban Brands.
| Industry | Retail |
|---|---|
| Founded | 1984 |
| Founders | Dare Jennings and Andrew Rich |
| Headquarters | Alexandria, Sydney , Australia |
Area served | Worldwide |
| Products | surf, snow and streetwear clothing |
| Parent | Saban Brands |
| Website | www |
Early days: founding
In the early 1970s Dare Jennings owned a large and successful screen printing business, Phantom Textile Printers, producing t-shirt and fabric prints for a variety of commercial clients. He also owned an independent record label, Phantom Records.
Mambo began life as an "after hours" project in the Phantom art room. The graphics were initially created by in-house artists such as musician Jodi Phillis, and by freelance artist, Richard Allan whose first t-shirt graphics, 'Real Wrestlers, Real Wrestling' and, 'Call Of The Wild (Farting Dog)' were the best sellers.
'100% Mambo' clothing was often available in surf / skate shops in the mid to late 1980s in the UK. As skateboarders wore a lot of surfer-inspired clothing, Mambo board shorts in loud / Hawaiian patterns were worn by skaters. Other similar surf / skate brands around at the time were Stussy, Life's A Beach and Vision Street Wear. As this was long before skate culture became mainstream (e.g. skate shops often only sold Vans, Vision or Converse shoes), these were usually niche products.
Mambo graphic arts
Allan's arrival at Mambo was followed by other Australian and overseas artists including, Reg Mombassa, Robert Williams (US), and Ben Frost.
History and development-chronology
In 1994, the first Mambo 'Loud Shirt' was released. The design was influenced by the famous Hawaiian 'Aloha' shirt. It was called 'Blue Hawaii' by Martin Plaza (a bandmate of Reg Mombassa). This shirt became one of Mambo's best sellers and started the Mambo 'Loud Shirt' style.
Mambo opened its first store in 1995. Located in the Sydney suburb of Paddington, it was called the 'Mambo Friendship Store'. Stores opened in other Australian cities and in the UK, Europe, Asia and New Zealand. By 2001, Mambo had opened 25 independent retail stores.
In 2000 Mambo received an invitation from the Australian Wool Board to design the athlete's uniform for the opening ceremony of the 2000 Summer Olympics in Sydney.
After the Summer Olympic Games, Jennings was approached by Gazal Corporation to buy the brand. Jennings sold the company in March of that year and took over the role of creative director. He left the company two years later, in 2002. Jennings went on to create the surf- and moto-inspired brand Deus Ex Machina that have mixed retail, food & beverage and custom moto / surf / bicycle Flagships in Sydney, Los Angeles, Tokyo, Milan and Bali.
In 2006, Principle (an Australian research company) named Mambo "Australia's sixth most authentic brand" alongside Bonds, Speedo, R. M. Williams and Billabong.[1]
In 2008 Mambo was sold to The Nervous Investor Group, an Australian-based consortium headed by Angus Kingsmill and based in the Sydney beachside suburb of Manly.[2]
In 2012, Mambo entered into partnerships with key players in the US and Brazil with plans to introduce the brand on a large scale in each country.[3]
Internationally
Mambo is sold across Australia and New Zealand and, in 2011, entered the United States and Canada and has opened Mambo stores in the UK.
Designs
The first pair of board shorts was created by an English designer Paul Smith. Peter Pilotto and other designers inspired the female wetsuits.
See also
References
- Superbrands Vol.5 Archived 2011-02-22 at the Wayback Machine. Superbrands. 2007
- Time Magazine. Time. Oct 23rd, 2008
- "Mambo restructure leads to global expansion". Textile Source. Melbourne. 2 February 2012. Archived from the original on 14 September 2012.