Mama Do the Hump

“Mama Do the Hump” is the third official single taken from British hip hop duo Rizzle Kicks’ debut studio album, Stereo Typical (2011). The single was released in the United Kingdom on 16 December 2011. The track was produced by Fatboy Slim. The song incorporates a sample of Craig McLachlan’s 1990 cover of “Mona (I Need You Baby)”, originally recorded by Bo Diddley and an interpolation of "Reunion" by Bobbie Gentry. It peaked at number two on the UK Singles Chart on 22 January 2012, held off the top spot by Jessie J’s “Domino”.

"Mama Do the Hump"
Single by Rizzle Kicks
from the album Stereo Typical
Released16 December 2011
Recorded2011
Genre
Length3:36
LabelUniversal Island
Songwriter(s)Rizzle Kicks, Norman Cook
Producer(s)Fatboy Slim
Rizzle Kicks singles chronology
"Teardrop"
(2011)		 "Mama Do the Hump"
(2011)		 "Traveller's Chant"
(2012)

The song was the 17th best-selling single of 2012 in the UK with sales of 559,000 for the year.[1] Also, the song has been used a lot in the media, for example in the adverts for American import sitcom Mom, as well as the adverts for the Chromecast.

Critical reception

Robert Copsey of Digital Spy gave the song a positive review stating: “Not that you’d guess from their casual and carefree attitude on the track. “I just want all of these girls to be on me, And maybe even one of them could be Beyoncé,” they cheekily boast over a bounding guitar riff before engaging in some bump ’n’ grind with their “Mama” on the dancefloor. The result is the Christmas party of songs - a proper knees-up that rarely fails to disappoint.” [2]

Music video

A music video to accompany the release of “Mama Do the Hump” was uploaded to YouTube on 29 November 2011, at a total length of four minutes and fifteen seconds. It was directed by Jordan ‘Rizzle’ Stephens and filmed by Jim Shreim.[3] The video features Jordan's mother and aunt miming to the rapping. Eamonn Walker appears in the video and James Corden also makes a cameo appearance, arriving towards the end of the video at 3:07 and being let by the duo through the front door. He puts his coat down and then suddenly begins dancing to the chorus.[4]

Track listing
Promotional CD single
No.TitleLength
1."Mama Do the Hump"3:36
Digital Remix EP[5]
No.TitleLength
1."Mama Do the Hump" (Freemasons Club Remix)7:38
2."Mama Do the Hump" (Freemasons Boozer Remix)5:05
3."Mama Do the Hump" (Vato Gonzalez Remix)6:18
4."Mama Do the Hump" (Bimbo Jones Remix)6:13
5."Mama Do the Hump" (Benji Boko Remix)4:02
6."Mama Do the Hump" (Brett McLaughlan & The Doleboy Millionaires Remix)4:29

Charts and certifications

Charts
Chart (2011–2012) Peak
position
Australia (ARIA)[6] 56
Belgium (Ultratip Flanders)[7] 55
Ireland (IRMA)[8] 3
Scotland (Official Charts Company)[9] 3
UK R&B (Official Charts Company)[10] 1
UK Singles (Official Charts Company)[11] 2

Certifications
Chart Certification Sales
United Kingdom (BPI)[12] Platinum 1,100,000

Release history
Region Date Format Label
United Kingdom 16 December 2011[13] Digital download Universal Island Records
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gollark: Ah, at last a free slot! Time to get another useless cave thing!
gollark: It's a hatchling, so that dark lumina is totally worth it.
gollark: I meant *CB gold*. Silly me.
gollark: It's CB and a hatchling!

References
  1. Dan Lane (2 January 2013). "The Official Top 40 Biggest Selling Singles Of 2012 revealed!". officialcharts.com. Official Charts Company. Retrieved 5 January 2013.
  2. Robert Copsey. "Rizzle Kicks: 'Mama Do The Hump' - Single review". Digital Spy. digitalspy.co.uk.
  3. Rizzle Kicks - Mama Do The Hump Official Video. YouTube
  4. "Rizzle Kicks - Mama Do the Hump". 4Music. 30 November 2011. Archived from the original on 6 March 2012. Retrieved 24 February 2012.
  5. "Mama Do The Hump: Rizzle Kicks: Amazon.co.uk: MP3 Downloads". Amazon.co.uk. Retrieved 24 February 2012.
  6. ARIA Report 1148. Retrieved 25 March 2012
  7. "Ultratop.be – Rizzle Kicks – Mama Do The Hump" (in Dutch). Ultratip.
  8. "The Irish Charts – Search Results – Mama Do the Hump". Irish Singles Chart. Retrieved 24 January 2020.
  9. "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  10. "Official R&B Singles Chart Top 40". Official Charts Company.
  11. "Official Singles Chart Top 100". Official Charts Company.
  12. "Certified Awards Search". BP. 22 July 2013. Archived from the original on 15 January 2013. Retrieved 27 October 2013.
  13. "Mama Do The Hump: Amazon.co.uk: MP3 Downloads". Amazon.co.uk. Retrieved 24 February 2012.
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