Mercure (hotel)

Mercure is a midscale hotel brand specialized in traditional hotels managed by committed hoteliers,[2] and owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975. Mercure manages 810 hotels in 63 countries (2018).[1]

Mercure
IndustryHospitality
Founded1973 
Headquarters
Évry
,
France
Number of locations
810 (2018)[1]
Area served
Worldwide - 63 countries (2018)
ParentAccor
Websitemercure.accor.com

Grand Mercure is the international premium brand of Mercure.

History

1973-2007: Growth

The first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by the group Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand in the group's strategy.[3]

In 1983, Mercure launched the Carte des grands vins where 80% of the wines were selected by Mercure's oenologists, and 20% were selected by the hoteliers.[4]

In 1989, Mercure opened its 100th hotel.[5] In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels.[3] Many hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were turned into Mercure hotels.[6] By 2001, 655 Mercure hotels were in operation worldwide.[3]

Since 2007: Global refurbishment

In 2007, following the launch of Accor's new brands Mercure MGallery, Pullman and All Seasons, the group allocated several of its Mercure-branded locations to the development of those new brands.[7] Foreign wines were also introduced for the first time in the Carte des grands vins.[8]

In 2010, Mercure launched a global refurbishment program (Dédicaces).[9] The rooms were modernized, and the cost of renovation was minimized thanks to new industrial methods (modules).[10] A design catalogue enabled hoteliers to choose from a variety of style options. The Grands vins Mercure became Cave & Saveurs.[11] Breakfast became gluten-free with local products only.[12]

In 2011, Accor signed a deal with Jupiter Hotels in the UK to turn 24 hotels into Mercure hotels.[13] In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market.[14] In 2015, Mercure launched in Colombia[15] and opened 3 Grand Mercure in Brazil.[16]

In February 2017, Mercure launched a Facebook bot to share local stories with its customers.[17] In 2019, 2 Mercure hotels in Paris introduced their homemade beers made from hop that grew on the hotels' rooftops.[18] The Mercure Paris Boulogne installed a vertical farm on its rooftop where it grows the food served in the restaurant of the hotel.[19]

Description

Mercure is a midscale hotel brand specialized in traditional hotels managed by committed hoteliers[2] and owned by Accor. Grand Mercure is the international premium brand of Mercure. Mercure manages 810 hotels in 63 countries (2018).[1]

Development
Development since 2011[1]
YearHotelsRooms
2018810104 969
2017779100 160
201674795 894
201574193 897
201471189 203
201375895 571
201280499 853
201177394 813
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See also

References
  1. "Key indicators". Accor.com. Retrieved 25 November 2019.
  2. "Mercure by Accor". Hospitalitynet.org. Retrieved 22 December 2019.
  3. Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
  4. "Sélection des grands vins Mercure". Lechef.com (in French). 31 December 2002. Retrieved 22 December 2019.
  5. "L'accueil des animaux". Lhotellerie-restauration.fr (in French). 24 September 1998. Retrieved 22 December 2019.
  6. "70 nouveaux". Lhotellerie-restauraiton.fr (in French). 19 April 2001. Retrieved 22 December 2019.
  7. "Entretien avec Gilles Pélisson". Lhotellerie-restauration.fr (in French). 6 September 2007. Retrieved 22 December 2019.
  8. "Les Grands Vins Mercure ont opté pour l'accessibilité". Lhotellerie-restauration.fr (in French). 13 September 2007. Retrieved 22 December 2019.
  9. "Mercure injects new life into its network of 725 hotels and accelerates its global expansion". Hospitalitynet.org. 29 June 2012. Retrieved 22 December 2019.
  10. "Accor reveals new Mercure guestroom design". Hospitality-on.com. 9 July 2012. Retrieved 22 December 2019.
  11. "Les nouveaux habits de Mercure, la marque moyenne gamme non standardisée d'Accor". Lhotellerie-restauration.fr (in French). 27 June 2013. Retrieved 22 December 2019.
  12. "Succès pour le nouveau concept Mercure". Lhotellerie-restauration.fr (in French). 4 July 2014. Retrieved 22 December 2019.
  13. "24 hotels join Mercure network in the UK". Hospitality-on.com. 3 October 2011. Retrieved 22 December 2019.
  14. "Accor tailors Mercure for China, Hospitality Net, 1 March 2012". Retrieved 22 December 2019.
  15. "AccorHotels opens a third brand in Colombia". Hospitality-on.com. 31 August 2015. Retrieved 22 December 2019.
  16. "Three new Accor hotels in Recife, Brazil". Hospitalitynet.org. 4 February 2015. Retrieved 22 December 2019.
  17. "Mercure Launches Its First Bot And Share Its Local Stories With You". Hospitalitynet.org16 February 2016. Retrieved 22 December 2019.
  18. "De la bière fabriquée sur les toits des hôtels Mercure Tour Eiffel et Mercure-ibis Montmartre". Sortiraparis.com (in French). 23 April 2019. Retrieved 22 December 2019.
  19. "Comment les groupes hôteliers apprivoisent les éco-gestes". Lhotellerie-restauration.fr (in French). 11 October 2017. Retrieved 22 December 2019.
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