Love Ain't Love

"Love Ain't Love" is the second solo single released by singer Florence Ballard of the Supremes after her departure from the group.

"Love Ain't Love"
Single by Florence Ballard
from the album The Supreme Florence "Flo" Ballard
B-side"Forever Faithful"
ReleasedSeptember 1968
Recorded1968
GenreSoul
Length2:50
LabelABC Records
Songwriter(s)Van McCoy
Producer(s)Robert Bateman
Florence Ballard singles chronology
"It Doesn't Matter How I Say It"
(1968)
"Love Ain't Love"
(1968)

History

In 1967, Florence Ballard was fired by Motown Records founder Berry Gordy Jr.. As part of her release from Motown, no mention could be made that Ballard had been a part of the best-selling trio. Eventually, Ballard signed with ABC Records on March 6, 1968, and quickly started work on her solo album. "It Doesn't Matter How I Say It (It's What I Say That Matters)" b/w "Goin' Out Of My Head" (ABC Records #45-11074A/B) was released in 1968 with little fanfare, in which Ballard blamed the record company as they "just wouldn't push it [the single]".[1] As it failed to chart, ABC Records executives brought in former Motown producer Robert Bateman and singer-songwriter Van McCoy to produce songs with Ballard. The single "Love Ain't Love" was released in September 1968. When it failed to chart, plans to release an album, tentatively titled You Don't Have To, were shelved.[2]

The album was only released in 2002 by Spectrum Records, under the name The Supreme Florence "Flo" Ballard.

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References

  1. Benjaminson 2009, p. 112.
  2. Benjaminson 2009, p. 113.

Bibliography

  • Benjaminson, Peter (September 1, 2009). The Lost Supreme: The Life of Dreamgirl Florence Ballard. Chicago: Chicago Review Press. ISBN 1-5565-2959-7.CS1 maint: ref=harv (link)


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