Lotte Liquor

Lotte Liquor (hangul:롯데) is a distiller in South Korea, founded in 1926. It is the world's second leading producer of soju. It also manufactures a variety of other alcoholic beverages including red wine, Kloud beer, and whiskey.

Lotte Liquor
Founded1926
HeadquartersSincheon-dong, Songpa-gu, Seoul, South Korea
Key people
Lee jae-hyeok, President
Productssoju
wine
whiskey
Website

Lotte soju is known by the brand name Chumchurum (hangul: 처음처럼). Chumchurum means "like the first time" (pure) in Korean. The bottles are branded with pictures of a Korean magpie and a bud. In South Korea, the magpie is known as a bird that brings good news, and a new bud symbolizes "new" and "beginning".

Chumchurum contains 19.5% of alcohol and is made with alkali water, which give the soju a distinct taste. The company recommends shaking the bottle well before drinking it, for taste – as in the commercial.

Chumchurum is advertised by Korean famous singer Lee Hyori(이효리). From November 2012 the liquor is advertised by Hyuna, Hara & Hyorin.

The company's current president is Jae Hyeok Lee.

Types

Chumchurum

Chumchurum Original

Unlike traditional soju, this soju is made with water with reduced alkalinity. It released in February 2006[1]

Chumchurum Mild

It is slightly lower proof than Chumchurum Original. It also emphasizes a softer, milder taste by adding a rice-based spirit without adding sugar.

It was released in August, 2009.[2]

Chumchurum Strong

It is higher proof than the original. It is made by blending 10-year-old distilled spirits with alkaline reduced water.[3]

Chumchurum Sun Hari

Chumchurum Sun Hari (Korean: 처음처럼 순하리) It is a cocktail mix that contains fruit juice and soju. It was released in March 2015 [4]

  • Sun Hari Citron
  • Sun Hari Peach
  • Sun Hari Green grape
  • Sun Hari Apple
  • Sun Hari Grapefruit
  • Sun Hari Soda
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References
  1. "처음처럼".
  2. "처음처럼 순한".
  3. "처음처럼 진한".
  4. "처음처럼 순하리".
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