Lollipop (Param Pam Pam)

"Lollipop (Param Pam Pam)" is the debut single recorded by Romanian recording artist Alexandra Stan for her debut studio album, Saxobeats (2011). The track was written by Marcel Prodan and Andrei Nemirschi, while production was solely handled by Prodan. It was first released in Romania in 2009. Following the international success of Stan's 2010 single "Mr. Saxobeat", "Lollipop (Param Pam Pam)" was re-distributed in various other countries in 2011. The music video for "Lollipop (Param Pam Pam)" features the singer and other female dancers dancing to the song in front of a purple backdrop; interspersed scenes portray Stan licking a lollipop. She herself described the song as "club-friendly" and as featuring "funny lyrics",[1] while music critics praised it for being a "catchy pop song" and a "club sensation".[2][3] Sampling elements from American singer Fergie's "Fergalicious" (2006), the single commercially peaked at number 18 on her native Romanian Top 100.

"Lollipop (Param Pam Pam)"
Single by Alexandra Stan
from the album Saxobeats
Released2009
RecordedMaan Studio
(Constanța, Romania)
GenrePop
Length3:55
Label
  • Ultra
  • Prime
Songwriter(s)
  • Andrei Nemirschi
  • Marcel Prodan
Producer(s)Marcel Prodan
Alexandra Stan singles chronology
"Lollipop (Param Pam Pam)"
(2009)		 "Mr. Saxobeat"
(2010)

Background, composition and reception

Before being signed to a record label, Stan participated in various music-related contests, including the Mamaia Music Festival.[4] In 2009, she was discovered by Romanian producers and songwriters Marcel Prodan and Andrei Nemirschi at a karaoke bar.[5] They offered her a record deal with their own label, Maan Records, through which she also released a promotional single called "Show Me The Way".[5] During one of Stan's televised performances on Romanian TV show Acces Direct, she explained that "Lollipop (Param Pam Pam)" was produced "just for fun" after she arrived from a club one night.[1] When interviewed by Urban.ro at her release party of Saxobeats, Stan confessed that she expected positive and negative reception for the song, also saying that it emphasized more her image than her vocal abilities.[6]

The recording makes use of elements from American singer Fergie's 2006 single "Fergalicious" (2006).[7] While Stan said that the track is "club-friendly" and features "funny lyrics",[1] German magazine Klatsch Tratsch named it a "catchy pop song".[2] Celeste Rhoads, writing for AllMusic, praised "Lollipop (Param Pam Pam)" during his review for Saxobeats, calling it a "club sensation" along with 2011 singles "Mr. Saxobeat" and "Get Back (ASAP)".[3] Mike Schiller from PopMatters described the production of the track "generic" and its lyrics "crude", while wishing "that it had been conveniently forgotten about [on the album]".[8]

Impact and promotion
The opening scene of the video sees Stan asking herself which sweets she likes the most, with words such as "candy" appearing on the screen (pictured).

The song reached number 18 on Stan's native Romanian Top 100, being extensively broadcast by domestic radio stations there.[9] It also impacted mainstream radio stations from the United States in early 2010.[10] Meanwhile, the music video for "Lollipop (Param Pam Pam)" garnered 25 million views on YouTube a short time.[2][11] Following this, various labels from the United Kingdom, Ireland, Canada, Czech Republic, Russia, Italy, France, Israel and the United States asked for license to release the song through their means.[2] In order to promote the single, Stan was invited to perform the recording on various native TV shows, with her as well embarking on a tour in her native Romania.[2] She also provided a live performance of the single during the 2012 Après Ski Hits event in Germany, and sang the song during the concert tours that promoted Saxobeats.[7][12]

A low-budget[4] accompanying music video for "Lollipop (Param Pam Pam)" was posted onto Maan Studio's YouTube channel on 22 December 2009[13] and filmed by Andrei Nemirschi in a restaurant.[6][14] The whole clip portrays Stan and two fellow female dancers performing in front of a purple backdrop. It commences with Stan asking herself which sweets she likes the most, with the words "candy", "chocolate" and "ice cream" appearing on the screen. Following this, the other females are presented wearing white underwear until one of them is shown with a saxophone. Next, Stan is shown blowing a bubble with bubble gum and, after she further dances to the song, the clip ends with the screen displaying the phrase "param pam pam" and finally becoming dark. Scenes interspersed through the main video portrayed Stan seductively licking a lollipop.[4][13] The clip was not received well by the audience.[4] Spanish-language music station Los 40 Principales named the video for "Lollipop (Param Pam Pam)" as one of Stan's best clips ever.[15]

Track listing
  • Digital download[16]
  1. Lollipop (Param Pam Pam) [Radio Edit] − 3:55
  2. Lollipop (Param Pam Pam) [Club Edit] − 4:12

Credits and personnel

Credits adapted from the liner notes of Saxobeats and The Collection.[7][14]

Credits

The track samples elements from Fergie's "Fergalicious" (2006).

Personnel

Charts
Chart (2010) Peak
position
Romania (Romanian Top 100)[upper-alpha 1] 18

Release

Process

"Lollipop (Param Pam Pam)" was released as Stan's debut recording in her native Romania in late 2009,[17] charting early in the following year.[11] After the international success of her breakthrough single "Mr. Saxobeat" (2011),[18] it was also issued in various other countries in 2011.[16][19][20][21] In Germany, the single was launched digitally on 9 September 2011 through Prime Music, within the period of the release of its parent record, Saxobeats (2011).[22]

History
Region Date Format Label
Romania[4][17][20] late 2009 Digital single N/A
Various[16][19][20][21] 2011 Ultra
Germany[22] 9 September 2011 Prime
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See also

Notes
  1. Although there are no Romanian Top 100 chart archives to prove this assertion, magazines cite number 18 as the peak position of "Lollipop (Param Pam Pam)" in Romania.[11]

References
  1. "Alexandra Stan - Lollipop". Acces Direct (in Romanian). Antena 1. Archived from the original on 8 August 2016. Retrieved 12 June 2016.
  2. "Shootingstar Alexandra Stan kommt mit ihrem Debütalbum "Saxobeats"" [Shooting star Alexandra Stan releases her debut album "Saxobeats"] (in German). Klatsch-Tratsch. 16 August 2011. Retrieved 12 June 2016.
  3. Rhoads, Celeste. "Saxobeats – Alexandra Stan". AllMusic. Retrieved 21 June 2016.
  4. "Alexandra Stan poze – video si stiri" [Alexandra Stan photos – videos and news] (in Romanian). Showbiz. 12 November 2011. Archived from the original on 17 October 2015. Retrieved 15 October 2015.
  5. "O noua voce: Alexandra Stan" [A new singer: Alexandra Stan] (in Romanian). Urban.ro. 25 November 2009. Archived from the original on 17 October 2015. Retrieved 16 October 2015.
  6. "Interviu Alexandra Stan pentru Urban.ro" [Interview Alexandra Stan for Urban.ro]. Urban.ro (in Romanian). YouTube. Retrieved 25 June 2016.
  7. Saxobeats (CD Booklet). Alexandra Stan. United States: Ultra Records. 2011
  8. Schiller, Mike (20 February 2012). "Alexandra Stan: Saxobeats". PopMatters. Retrieved 21 June 2016.
  9. "世界が熱視線！きゃりー、次世代ポップ・アイコンと初対面" [The first meeting with the next-generation pop icon] (in Japanese). Modelpress. 19 August 2012. Retrieved 20 June 2016.
  10. Pînzaru, Florina; Mitan, Andreea (2012). "Social media and marketing of the "popcorn" music wave: The success of Romanian commercial musicians analysed through their perceived image on Facebook and YouTube". Retrieved 25 June 2016 – via ProQuest. Note: The user may get access to the full text of the document if a subscription to the website is available.
  11. Sutiu, Teodora. "Urmeaza o nunta in showbiz-ul romanesc?..." [Would a marriage happen in the Romanian showbiz?...] (in Romanian). Cancan. Retrieved 12 June 2016.
  12. "Après Ski Hits Episodenguide" [Après Ski Hits episode-guide] (in German). Fernsehserien. Retrieved 25 June 2016.
  13. "Alexandra Stan - Lollipop (Param Pam Pam)". YouTube. 22 December 2009. Retrieved 12 June 2016.
  14. The Collection (CD Booklet). Alexandra Stan. Japan: Victor Entertainment. 2015
  15. "Los mejores videoclips de Alexandra Stan" [The best videos of Alexandra Stan] (in Spanish). Los 40 Principales. 14 August 2014. Retrieved 20 June 2016.
  16. "Lollipop (Param Pam Pam) – Single by Alexandra Stan on iTunes". iTunes Store. 31 May 2011. Retrieved 12 June 2016.
  17. Cerban, Madalina (27 August 2014). "Alexandra Stan a lansat melodia si videoclipul "Give Me Your Everything"" [Alexandra Stan has released the single and the video for "Give Me Your Everything"]. Gândul (in Romanian). Retrieved 20 June 2016.
  18. "Billboard". Billboard. Google Books. 7–21 January 2012. Retrieved 22 March 2016.
  19. "Alexandra Stan, despre cel care a desfigurat-o: "Am fost indragostita de el. El ma numea sclava lui"" [Alexandra Stan on the one who disfigured her: "I was in love with him. He called me his slave"] (in Romanian). Stirile Pro TV. Archived from the original on 29 December 2015. Retrieved 29 December 2015.
  20. Teddy Stie Tot (21 September 2011). "Alexandra Stan lanseaza albumul "Saxobeats"" [Alexandra Stan releases the album "Saxobeats"] (in Romanian). Devorator Monden. Archived from the original on 17 September 2016. Retrieved 20 June 2016.
  21. "Lollipop (Param Pam Pam) – Single by Alexandra Stan on iTunes". iTunes Store. 31 May 2011. Retrieved 12 June 2016.
  22. "Lollipop (Param Pam Pam) – Alexandra Stan". Amazon. 9 September 2011. Retrieved 25 June 2016.
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