Lava (soap)
Lava is a heavy-duty hand cleaner in soap bar form manufactured by the WD-40 Company. Unlike typical soap bars, Lava contains ground pumice, which gave the soap its name. The soap and pumice combination is intended to scour tar, engine grease, paint, dirt, grime, filth, and similar substances from the skin. The original Lava soap (without moisturizers), which was a beige colored bar, is no longer manufactured.
| Product type | Soap |
|---|---|
| Owner | WD-40 Company |
| Country | St. Louis, Missouri, United States |
| Introduced | 1893 |
| Previous owners | Waltke Company (1893-1927) Procter & Gamble (1927-1995) Block Drug (1995-1999) |
| Website | www |
History
Lava soap was developed by the William Waltke Company of St. Louis in 1893.[1] In 1927, Procter & Gamble acquired the Lava and Oxydol brands from William Waltke Company. P&G sold the Lava brand to Block Drug in 1995.[2] The WD-40 Company acquired the brand from Block Drug in April 1999.[3]
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References
- "Lava Heavy-Duty Hand Cleaning FAQ". Wd40.com. Retrieved 2017-10-14.
- Lazarus, George (November 21, 1995). "P&G washes its hands of longtime Lava soap". Chicago Tribune. Retrieved July 11, 2020.
- "Company News: WD-40 buys Solvol an Australian hand soap concern". The New York Times. September 9, 2000. Retrieved July 11, 2020.
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