Ladurée

Ladurée (French pronunciation: ​[la.dy.ʁe]) is a French luxury bakery and sweets maker house created in 1862. It is one of the world's best-known premier sellers of the double-decker macaron, 15,000 of which are sold every day. The Pâtisserie E. Ladurée company (société Pâtisserie E. Ladurée) is a société par actions simplifiée (simplified joint stock corporation) and has its head office in Marcq-en-Barœul, France.[1][2]

Ladurée
Private
Founded1862 (1862) in Paris, France
FounderLouis Ernest Ladurée
HeadquartersMarcq-en-Barœul, France
ProductsMacaron
ParentGroupe Holder
Websitewww.laduree.fr
Ladurée sign (Champs-Élysées flagship)
Celadon green façade at the Champs-Élysées flagship house of Ladurée
The queue inside Ladurée's Champs-Élysées flagship
Pastries on display in Ladurée's Champs-Élysées flagship

History

Louis-Ernest Ladurée, a miller, was a prolific writer and produced works in almost every literary form including plays, poetry, novels, essays, historical and scientific works, more than 20,000 letters and more than 2,000 books and pamphlets. He was an outspoken supporter of social reform, despite strict censorship laws and harsh penalties for those who broke them. As a satirical polemicist, he frequently made use of his works to criticize intolerance, religious dogma and the French institutions of his day. He founded the bakery on the Rue Royale, Paris in 1862. During the Paris Commune uprising of 1871 the bakery was burnt down. A pastry shop was built at the same location and Jules Chéret was entrusted with the interior decoration. The chubby cherubs dressed as pastry cooks, painted by him on the ceiling, form the company's emblem. The interior of the premises were painted in the same celadon colour as the façade. Ladurée's rise to fame came in 1930 when his grandson, Pierre Desfontaines, had the original idea of the double-decker, sticking two macaron shells together with a creamy ganache as filling.[3] Queen Catherine de' Medici had brought the macaron to France from Italy in the 16th century, and the recipe for the biscuit had hardly varied over the years, but the amounts of the ingredients used and the appearance of the end product were up to the individual bakers.

Desfontaines also opened a tearoom at the pastry shop. In those days ladies were not admitted to cafés, which were the exclusive domain of men. This was a big success with ladies, who enjoyed meeting in the freedom of the tearoom rather than their homes.[4]

Pierre Herme was responsible for the rise of Ladurée. "In one year Ladurée went from a little bakery in the eighth district of Paris to a big brand name. When I arrived, there was not a lot of organization. I really brought the savoir-faire to the company. When I arrived, they didn't have a logo."- Pierre Herme.[5]

Present

In 1993, the Groupe Holder took over Ladurée.[6] The Holder family also owns the PAUL bakery chain in France. Following the takeover, the company began an expansion drive to turn Ladurée from the single rue Royale bakery into a chain, setting up pastry shops and tea rooms on the Champs-Élysées and in Le Printemps Haussmann in 1997, followed by Ladurée Bonaparte in 2002. The International development of Ladurée started in 2005 with London, in the Harrods department store[7]. In 1997, two shops opened in Paris: the first on the Champs-Elysées, next to its tea room, decorated by Jacques Garcia, and the second in the rue Bonaparte, decorated by Roxane Rodriguez. A shop opened in 2006 in London, also decorated by Roxane Rodriguez. The takeaway models of the rue Bonaparte and Harrods stores were exported to their other locations.[8] Ladurée stores are now also present[9] in Australia, Azerbaijan, Canada, Belgium, Hong Kong, Ireland, Italy, Japan, Kuwait, Lebanon, Luxembourg, Monaco, Morocco, Panama, Philippines, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Sweden, Switzerland, Taiwan, Thailand, Turkey, the United Arab Emirtes, the United Kingdom, and the United States.

In 2012, Ladurée will released a makeup collection inspired by the colours of their macarons.[10] It became available in Japan in February 2012, and in Europe from November 2012.

In February 2014, Marie-Hélène de Taillac, a jewelry designer, collaborated with Ladurée to create sets of fashion macaron.[11] The box containing the macarons depicts de Taillac's "Rainbow" necklace, featuring gold sequins and the piece's multicolored briolette gemstone.[11] Ladurée will have Marie-Hélène de Taillac-inspired window installations in its Tokyo, Paris, and New York City stores.[11]

Culture

Ladurée made the pastries for the film Marie Antoinette, directed by Sofia Coppola; its famous macarons can be seen in a scene between Marie Antoinette and Ambassador Mercy.[12]

They can also be seen in The CW's hit teen drama Gossip Girl as Blair Waldorf's favorite pastries.

Ladurée regularly collaborate with fashion designers: in 2009 with Christian Louboutin, then the same year with Marni.

In 2011, Ladurée was chosen to conceive macarons for Albert II, Prince of Monaco and Charlene Wittstock's wedding.

Controversy

The Court of Appeal in Paris granted "moral" copyright (the right to be credited) to the creator of certain Ladurée stores' elaborate interior design. This came about as a consequence when Ladurée reproduced photographs of the premises in a book. By final judgment of March 3, 2017. The Paris Court of Appeal, ruling contradictorily (extract). Confirm the judgment rendred on January 29, 2016 between the parties by the Paris Supreme Court. By judgment contradictory and delivered in first instance on January 29, the Paris Supreme Court (extract) says that the decorations of the lounge in the first floor of the pastry Ladurée Bonaparte, in Paris, of the black lounge and the lounge Opéra for the pastry Ladurée Harrods in London, of the Lounge Marie-Antoinette of the tearoom Ladurée Ginza in Tokyo are protected by copyright, said that Madam Rodriguez is the author of these decorations (extracts), condamne PASTRIES E.LADUREE COMPANIES and HACHETTE BOOK and Mister Serge GLEIZES in solidum to pay 15 000 Euros sum to Madam Roxane RODRIGUEZ for the damage resulting of violations on the right morale of author. Publication on newspaper "Le Monde" on June, 28th, 2018 The newspaper "Challenges" wrote an article on November, 13th, 2017 : " Ladurée poursuivi en justice par son ancienne décoratrice" by David Bensoussan.[13]

Locations

Apart from ten stores in Paris, one in Versailles and another three locations at Charles de Gaulle, Ladurée operates stores in the following cities, as of April 2017:

Europe
  • Antwerp (1)
  • Baku (1)
  • Cannes (1)
  • Charles de Gaulle (11)
  • Courchevel (1)
  • Crans-Montana (1)
  • Dublin (1)
  • Florence (1)
  • Geneva (4)
  • Lausanne (2)
  • Lisbon (1)
  • London (4)
  • Lucca (1)
  • Luxembourg (1)
  • Megève (1)
  • Milan (2)
  • Monaco (1)
  • Moscow (2)
  • Nice (1)
  • Paris (10)
  • Orly (4)
  • Rome (1)
  • Saint-Tropez (1)
  • Stockholm (1)
  • Tbilisi (1)
  • Versailles (1)
  • Zurich (1)

Asia
Ladurée in Siam Paragon, Thailand
  • Bangkok (1)
  • Dubai (4)
  • Abu Dhabi (2)
  • Hong Kong (3)
  • Istanbul (2)
  • Kuala Lumpur (2)
  • Kuwait City (2)
  • Kyoto (1)
  • Manila (2)
  • Qatar (2)
  • Riyadh (2)
  • Shanghai (1)
  • Nanjing (1)
  • Singapore (1)
  • Tokyo (5)
  • Taipei (2)
  • Taichung (1)
  • Yokohama (1)

Ladurée formerly owned a location in Gangnam District of Seoul from 2012 to November of 2017.

Africa
  • Casablanca (1)

North and South America
Ladurée in Toronto, Canada
  • Beverly Hills (1)
  • Los Angeles (1)
  • Glendale, CA (1)
  • New York City (2)
  • Miami (2)
  • Bal Harbour (1)
  • Panama (1)
  • Toronto (1) with more locations planned for 2019.[14]
  • Vancouver (2)
  • Washington, D.C. (2)

Australia
  • Melbourne (1)
  • Sydney (2)
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References
  1. "Legal notices." Ladurée. Retrieved on 29 October 2012. "344 avenue de la Marne in Marcq en Baroeul (59700)"
  2. Bader, Claire. "Ladurée : le Vuitton du macaron". Capital. Retrieved 29 November 2013.
  3. "Discover Paris". Archived from the original on 28 February 2007. Retrieved 3 March 2007.
  4. "Laduree Macarons". Archived from the original on 8 June 2015. Retrieved 1 June 2015.
  5. Adelheid Nelson. "Pierre Herme". Retrieved 15 February 2017.
  6. "Group Holder". Retrieved 3 March 2007.
  7. www.laduree.fr https://www.laduree.fr/explorer-laduree/notre-histoire.html. Retrieved 4 August 2020. Missing or empty |title= (help)
  8. "sybarites.org". Retrieved 3 March 2007.
  9. "Archived copy". Archived from the original on 22 October 2015. Retrieved 21 October 2015.CS1 maint: archived copy as title (link)
  10. "Makeup inspired by macarons". Retrieved 20 December 2012.
  11. "A Tribute to Marie Antoinette" (PDF). Archived from the original (PDF) on 27 November 2006. Retrieved 3 March 2007. (33.1 KiB)
  12. "Ladurée poursuivi en justice par son ancienne décoratrice". Challenges (in French). Retrieved 29 June 2018.
  13. "Laduree says it's opening more Toronto locations". blogto.com. 13 February 2018.

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