L.G.R

L.G.R srl is an Italian eyewear manufacturer of high-end glasses and sunglasses, started by Luca Gnecchi Ruscone in 2007.

L.G.R srl
Founded2007
FounderLuca Gnecchi Ruscone
Headquarters
Rome
,
Italy
Key people
Luca Gnecchi Ruscone- CEO Tommaso Sanfelice - Sales Manager
ProductsHigh End Eyewear and Sunglasses
Websitehttps://www.lgrworld.com

History

Luca Gnecchi Ruscone, whose initials inspired the brand's name, established the company after having made a trip to Eritrea, Africa in 2006. There he visited an optical store in Asmara, owned by his grandfather, where he discovered a box of sunglasses which had been imported from Italy 50 years earlier.

After having returned to Italy with the sunglasses, Luca began to receive many requests for the frames. He then decided to start a business, where he was able to re-open the original factory which had closed in 1968 due to the arrival of new technologies and industrial methods. He began a small production of four of the authentic frames that would respect the same artisan methods of their original make. From then on the line has developed into a selection of sunglasses and optical frames, which are all inspired by the original discovery made in Asmara.

Features
  • The trademark of the brand is based on one of the first original models which is "Massawa", a classic Italian aviator dating back to the 1930s.
  • Since the idea of the brand originated in Africa, every model is named after an African city.
  • The exterior of the sunglasses are clear of any logo, which can only be seen from the interior.

Components
All glasses are designed by hand
  • L.G.R has every component of their product made in Italy.
  • The hand carved cellulose acetate frames are hand polished in three different steps with flex hinges.
  • The crystal lenses are anti-scratch and mineral tempered, which are impact resistant and have various treatments such as: polarization, anti-reflective coating, infrared protection, color enhancement treatment, UV protection, and photochromization (please see photochromic lens).

Press
gollark: Also, I'm pretty sure hatchlings are mostly immune.
gollark: That's true, but it does still mean that your egg *might* die.
gollark: Wait, an even better idea: *1 in 20000* views will just randomly kill your stuff with no warning.
gollark: The negatives are that anyone else can viewbomb your stuff. This is kind of obvious.
gollark: (sidenote: remove sickness already; having to constantly fear viewbombing is stupid)

References
  1. Chilvers, Simon (2010-05-09). "Best men's sunglasses". The Guardian. ISSN 0261-3077. Retrieved 2018-09-27.
  2. The Telegraph
  3. "L.g.r. mette gli occhiali a Marras - la Repubblica.it". Archivio - la Repubblica.it (in Italian). Retrieved 2018-09-27.
  4. GQ.com
  5. "lgr-sunglasses.com". www.lgr-sunglasses.com. Retrieved 2018-09-27.
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