Lürzer's Archive

Lürzer's Archive (also known as Luerzer’s Archive) is a bi-monthly magazine for the advertising industry[1] which features advertising campaigns for print and TV from around the world. The magazine was founded in 1984[2] and has a global circulation of 38,000, and has been described as "one of the foremost advertising magazines in the world."[3] The headquarters of the magazine is in Vienna.[4]

Lürzer's Archive
EditorMichael Weinzettl
CategoriesAdvertising
FrequencyBi-monthly
Total circulation38,000
FounderWalter Lürzer
Year founded1984
CountryAustria
Based inVienna

In an interview with editor-in-chief Michael Weinzettl, Romanian magazine Sapte Seri said, "Whether you enter the offices of a big advertising agency or a small creative boutique, invariably you will see somewhere on the white shelves a collection of Lürzer's Archive. You don’t find these magazines in press kiosks, but those who work in advertising know them by heart. They are their tools for inspiration and small 'innocent thefts'".[5]

Since 1998 the magazine has also published Lürzer's Archive Specials; volumes on photography, Illustration, packaging, product/music design and other creative fields. In 2011 they began to publish the 200 Best series, along with apps for iPhone and iPad.

The magazine was founded by Walter Lürzer,[6] a cofounder of advertising agencies Ogilvy & Mather, TBWA Frankfurt and Lürzer, Conrad, Publicis, MullenLowe, Havas, McCann and Saatchi & Saatchi which in 1980 merged with Leo Burnett. At first based in Frankfurt, Germany, in 2002 the magazine’s head office relocated to Salzburg, Austria and then to Vienna, Austria, in 2008. Michael Weinzettl, who was appointed editor-in-chief in the 1980s, became publisher after Lürzer's death in April 2011.

In 1997 a Chinese version began to be published and in 2004 African distribution commenced in Nigeria and was later extended to cover the whole of Africa. In 2005 expansion into Eastern Europe began in Romania.

In 2005 the first annual Lürzer´s Archive students contest was staged for the first time and from February 2011 it began to feature digital campaigns.

References
  1. Sven, Schirmer (9 May 2013). "This ad belongs in an art exhibition". Bild. Retrieved 16 July 2013.
  2. "That Perfect Click: Lurzer's Archive is Searching for the Best Advertising Photographers Worldwide". San Francisco Chronicle. 9 August 2013. Retrieved 28 August 2013.
  3. Raheem, Akingbolu (14 October 2012). "As 'DDB Lagos' Makes History". THISDAY. Nigeria. Archived from the original on 16 October 2012. Retrieved 25 October 2012.
  4. "Contact us". Lürzer's Archive. Retrieved 16 June 2015.
  5. Christian Neagoe (August 2013). "Michael Weinzettl: "Advertising is a trick"". SapteSeri. Bucharest. Archived from the original (Printed magazine) on 15 August 2013. Retrieved 28 August 2013.
  6. "The Media Business: Advertising; A move to identify the most creative TV spots is bound to stir debate". New York Times. 5 March 1996. Retrieved 3 September 2012.
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