Kiwiburger
The Kiwiburger is a hamburger sold at McDonald's restaurants in New Zealand.[1] It consists of a four-ounce (113 g) beef patty, griddle egg, beetroot, tomato, lettuce, cheese, onions, mustard, and ketchup on a toasted bun.[2]
History
The Kiwiburger was the idea of franchisee Bryan Old, who came up with the burger as a nostalgic take on the typical New Zealand hamburger prior to the introduction of McDonald's to the New Zealand market in 1976. Trialled initially in Old's five Hamilton restaurants, it was added to the national menu in 1991.[3]
The KiwiBurger was reintroduced to McDonald's New Zealand menu in May 2007.[4]
The burger was reintroduced on 17 August 2011 as part of McDonald's promotional Kiwi Menu, introduced ahead of the Rugby World Cup.[5]
References
- Dana, L.Ã.P. (2014). Asian Models of Entrepreneurship. Asia-Pacific Business Series. World Scientific Publishing Company. p. 104. ISBN 978-981-4590-27-3. Retrieved 7 November 2017.
- "McDonald's celebrates return of KiwiBurger".
- Hepözden, Rosemary (2011). O'Flaherty, Brian (ed.). Golden Arches under Southern Skies: Celebrating 35 years of McDonald's in New Zealand. in co-op with McDonald's Restaurants (NZ) Ltd. Auckland: Renaissance Publishing. p. 151. ISBN 978-0-9864521-1-6.
- "McDonald's News". Archived from the original on 14 October 2008.
- "McDonald's celebrates Kiwiana in style". Voxy.co.nz. 17 August 2011. Retrieved 17 August 2011.
External links
- 1995 Kiwi Burger commercial (video) – Ngā Taonga Sound & Vision
- The Kiwi Burger that contains no kiwi – New Zealand Story