Keytrade Bank
Keytrade Bank is a financial services company based in Belgium with a subsidiary in Luxembourg.
![]() "To the daring" | |
Industry | Finance and Insurance |
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Fate | Acquired by Crédit Mutuel Arkéa[1] |
Predecessor | VMS-Keytrade |
Founded | Brussels, Belgium (September 15, 1998 )[2] |
Headquarters | , |
Products | Financial Services |
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Total assets |
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Number of employees |
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Subsidiaries | Real Lease S.A/N.V Belgium, Keytrade Luxembourg S.A/N.V, Strateo[1] |
Website | https://www.keytradebank.be/ |
History
Belgium's first online investment site VMS-Keytrade, was founded in 1998.[3] In 2002 VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank.
Today, Keytrade Bank is part of the Crelan Group which is for 50% owned by the Crédit Agricole Group, one of Europe's largest groups (own funds of €64.8 billion and net result of €6 billion[4]).[5]
Since June 2016, Keytrade Bank is part of the Crédit Mutuel Arkéa Group.[6]
Products
Keytrade Bank offers all banking and trading services online.
Bank
Keytrade Bank offers all the usual services of a large bank with a current account, a savings account and a term account for free but also debit and credit cards.
- Current account: available 24 hours out of 24, yielding 5 cents for each operation executed; Bancontact / Mister Cash / Maestro / Proton cards for free and credit cards VISA and American Express.
- Savings account: account with an interest rate of 0.05% a year + 0.20% fidelity premium.
- Term account: period of the term between 1 week and 1 year and with the possibility to break up the term or to extend the time.
Trading
As a brokerage firm, Keytrade Bank offers access to several markets: Euronext Brussels, Paris and London Stock Exchange, Frankfurt (Xetra), Milan (Borsa Italiana), Switzerland (SWX et Virt-x), Madrid (Bolsa de Madrid), Amsterdam, the U.S. (Nyse, Nasdaq, Amex et OTC-BB) and Canada (TSX & TSX Venture).
Keytrade Bank presents a broad range of products for private investors: stocks, options, warrants, turbos, mutual funds, trackers, bonds, structured products...
Beside, Keytrade Bank offers Keytrade Pro, a professional day-trading and trend trading platform for new products which used to be accessible only for professional investors. This offer allows the investor to invest in:
Marketing
Keytrade Bank provides the numbers used in the daily financial magazine called Cotes et Cours which is broadcast by the RTBF.[7] This partnership allows Keytrade Bank to run a short spot advertising just before and after the magazine. This seems like a win-win marketing operation for both the RTBF and Keytrade Bank.
On 29 September 2014, KeytradeBank Belgium established a brand new visual identity: a new logo, website and advertising campaign have been announced.[8]
It seems this new visual identity has not made its way yet to the Keytrade Bank subsidiaries: Keytrade Bank Nederland, Keytrade Bank Lux and Strateo (Switzerland).
Slogans
- "To the daring" (Vive les audacieux) - from 1 September 2014.
- "L'évolution est en marche"
- "Quand on aime, on compte"
References
- The Keytrade Bank organization chart
- "Keytrade Bank - About us". keytradebank.be.
- "Keytrade Bank - About us". keytradebank.be.
- Crédit Agricole. "Investisseur et actionnaire - Accueil - Crédit Agricole". credit-agricole-sa.fr. Archived from the original on 2008-07-08. Retrieved 2008-07-09.
- "Archived copy". Archived from the original on 2013-04-11. Retrieved 2013-04-02.CS1 maint: archived copy as title (link)
- http://www.arkea.com/banque/assurance/credit/mutuel/j_6/en/home
- RTBF - Emissions - "Cotes et cours"
- Prenez le contrôle de vos investissements - Keytrade Bank. YouTube. 27 September 2014.