Just Marketing International

Just Marketing, Inc. (JMI), founded in 1995, is a motorsports marketing agency, sponsorship and advertising in Formula One, NASCAR Sprint Cup Series, NASCAR Xfinity Series, IndyCar Series, MotoGP and the WRC, among others.

Just Marketing, Inc.
Subsidiary
Industry
Founded1995
FounderZak Brown
HeadquartersIndianapolis, USA
Number of locations
3 (Indianapolis; London; Hong Kong)
Area served
Worldwide
Key people
Owner
  • Chime Communications Limited through subsidiary CSM North America, LLC
Number of employees
150
Websitewww.justmarketing.com

History

JMI was founded in 1995 by CEO Zak Brown, a former racing driver. In 2005 JMI brokered a deal between Crown Royal whisky and NASCAR, the first spirit to be a sponsor of the sport in over 40 years. NASCAR had previously banned sponsorship by spirits companies. In 2008 JMI brought LG into Formula 1, followed by UBS in 2010. In 2005 JMI moved its headquarters to Indianapolis, and expanded to the UK in 2005, and Hong Kong in 2010. In 2009 the JMI offices in the UK moved from Silverstone to Duke of York Square in London.

In October 2013, Chime Communications Limited acquired JMI for $76M.[1] The acquisition was largely strategic in nature. Through the acquisition, Chime gained greater depth in its sports marketing presence and JMI gained access to Chime Communication's global advertising reach. Mr. Brown remained the Chief Executive Officer for JMI and also assumed the role of head of new business development for Chime Sports Marketing.[2]

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References
  1. "London-based Chime Communications Acquires Just Marketing Int'l for $76M". Sports Business Daily Global Journal. Retrieved 28 October 2013.
  2. Schoettle, Anthony. "British firm to buy Just Marketing for $76 million". Indianapolis Business Journal. Retrieved 25 October 2013.

Notes
  • Wall, J.K. (13 November 2006), Sports-marketing company's owner races 24/7 to pass his competition, Washington: McClatchy-Tribune Business News, p. 1
  • Schoettle, Anthony (30 October 2006), "Local motorsports marketing firm puckers up", Indianapolis Business Journal, Indianapolis, 27 (34), p. A10
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