Jon Morter

Jonathan Morter (born 4 October 1974) is an English DJ. He is also a social media pioneer and campaigner who helped launch various internet campaigns. He launched the Condescending Corporate Brand Page,[1] a page that harshly ridicules corporate social media techniques.

Jon Morter
Born (1974-10-04) 4 October 1974
Chelmsford, England
OccupationDJ
Spouse(s)
Tracy Hayden
(
m. 2004⁠–⁠2013)
(divorced)

Campaigns

Rick Astley vs Alexandra Burke (2008)

In 2008, Morter launched a campaign to make Rick Astley's "Never Gonna Give You Up" reach the top of the British Christmas chart.[2] Also known as the "Ultimate Rickroll" (in reference to Rickrolling), the campaign was started on Facebook on 1 December 2008, in an attempt to make the song the 2008 Christmas number one in the UK. The campaign's purpose was to stop the winner of The X Factor from gaining the Christmas number one spot, thereby ending the show's chain of success. The year's X Factor winner at the time was Alexandra Burke with her winning song being a cover of Leonard Cohen's "Hallelujah".

The group attracted nearly 30,000 people in its first week. Campaigners were encouraged to get as many people as possible to download the song from iTunes between 15 and 20 December 2008. The song peaked at number 73 however this was later found to be a deliberate lowering of the song's place (having reached number three a week before it came to its finish) due to the company's [Sony] belief that "the songs [sic] ranking was ridiculous and rigging a contest was unfair on other artists".[3]

Rage Against the Machine vs Joe McElderry (2009)

In 2009, The Morters tried on a bigger scale, launching a campaign to prevent that year's X Factor winner Joe McElderry from becoming the #1 with his cover of the song "The Climb". They proposed instead Rage Against the Machine song "Killing in the Name" by establishing a Facebook account named "Rage Against the Machine for Christmas No 1". Jon Morter told London Metro that he had learned how the system worked through Rick Astley's bid. He said: "What I learned from that was how the charts work a little bit really, and what you can get away with. So when this year came around I just thought 'let's have another go'. If anything, last year was fun, it was just a good bit of fun I think. This year it has gone stratospheric".[2]

The number of supporters of the campaign was reported as nearing a million. The grassroots movement was successful in preventing McElderry attaining the top spot on Christmas week as Rage Against the Machine outsold McElderry, and became the UK Christmas number one.[4][5]

Other campaigns (2010)

In January 2010, Morter, after hearing about news that the demise of the music station BBC 6 Music was near, and that the station was being scrapped by BBC management, successfully campaigned against its imminent closure by kickstarting the 'Save 6 Music' Facebook group networking with over 180,000 members subscribing. The plan to close the radio station was halted.

In May 2010, he contributed to the success of the re-issue of The Rolling Stones 1972 album Exile on Main St. collecting more than a million members. On 23 May 2010 'Exile' went straight to the top of the UK Albums Chart.

Nirvana vs Little Mix vs Alex Day vs Military Wives vs Lou Monte (2011)

In 2011, Morter helped the campaign against X Factor winners Little Mix and their cover of "Cannonball" from becoming Christmas #1 by supporting Nirvana's song "Smells Like Teen Spirit".[6][7] The Nirvana song made it to #11 in the 2011 UK Christmas Singles Chart. However, Little Mix were beaten by another song, "Wherever You Are" by the Military Wives (which had the support of British broadcaster Chris Evans), though Little Mix's single was released a week earlier than usual and had already been number one the week before. Nirvana was also beaten by two rival campaigns; "Dominick the Donkey", a 1960 novelty single by Lou Monte which was championed by BBC Radio 1 DJ Chris Moyles, and "Forever Yours" by unsigned YouTube artist Alex Day.

The Justice Collective (2012)

In October 2012, Morter was invited by Peter Hooton of The Farm to join The Justice Collective, a fund-raising record raising money for the various charities associated with the Hillsborough disaster.[8] The song took the Christmas number 1 position for 2012 in the UK,[9] beating 2012 X Factor winner James Arthur, who was number one the previous week, and a host of novelty songs from acts including the £1 Fish Man, and the Eddie Stobart Truckers.

AC/DC – Highway to Hell (2013)

Morter initiated a campaign hoping to aid "Highway to Hell" from AC/DC to reach number 1 on Christmas 2013 on the UK Singles Chart, as a tribute to the band's 40th anniversary, as the band has never ever topped the British chart. The single made it to number 4 on the UK Christmas chart, the band's highest-ever UK singles chart placing, but could not prevent The X Factor-related single "Skyscraper" by tenth season winner Sam Bailey from making it to number 1. Alongside the campaign, funds were raised from donations to a JustGiving page went to the charity Feel Yourself, to raise awareness about the importance of self-checking for breast and testicular cancer.[10]

Rik Mayall - Noble England (2014)

Prior to the 2010 World Cup in South Africa, Jon's then-wife Tracy was asked to take promotional photos for the forthcoming football song "Noble England" by Rik Mayall. This was Tracy's first job as a professional photographer, and alongside Morter spent the day working with Mayall on location at Leeds Castle in Kent. On Mayall's death just prior to the 2014 FIFA World Cup, Morter began a campaign to chart the song in time for the tournament. 'Noble England' peaked at the UK chart at number 7, making it the highest charting football song in the UK during the 2014 World Cup. Profits from the sales of the song were donated to charities dedicated to head injuries.[11]

The Peace Collective - All Together Now (2014)

In October 2014 many members of The Justice Collective (including Morter) reconvened as 'The Peace Collective', to record The Farm's 1990 hit "All Together Now" in aid of The British Red Cross and the Shorncliffe Trust. The new track featured a backing choir of schoolboy footballers from the Premier League and German Bundesliga plus a number of music acts including Clean Bandit, Engelbert Humperdinck, The Proclaimers, Gorgon City, Suzi Quatro, Jona Lewie, Alexandra Burke, Julian Lennon, Paul Potts, Jane McDonald, David Gray, Gabrielle, Mick Jones, Holly Johnson, and many more. The track was released 14 December 2014. The track reached number 70 in the UK singles chart.[12][13]

Eagles of Death Metal - Save a Prayer (2015)

Following the November 2015 Paris attacks, a campaign was created by Morter with the intention of getting the band's cover of the Duran Duran song "Save a Prayer" to number one on the UK Singles Chart.[14][15][16] The campaign was endorsed by Duran Duran, who promised to donate their proceeds from the sale to charity.[17] The song ultimately peaked at number 53 for the chart dated the week after the attack.[18] It peaked at number 1 on the iTunes Rock Chart in 11 countries including the UK and France.[19]

Wham! - Last Christmas (2017)

On hearing of the death of George Michael, Morter created a campaign on Boxing Day 2016 to chart the Wham! song Last Christmas aiming for the 2017 Christmas No.1 single [20]. The Facebook page amassed 34,000 fans, with the song peaking at No.1 on the iTunes, Amazon, 7Digital, and Google Play download charts, yet the song ultimately peaked at No.2, beaten to the top position by multiple versions of Ed Sheeran's 'Perfect'[21]

Awards and nominations

In 2009, Morter was picked by the BBC in their list of nominations for "Men of the Year" Awards from December 2009 for his Rage Against the Machine vs Joe McElderry campaign. [22]

In 2010, he won the 'Defender of the Faith Award' at the 2010 Metal Hammer Golden Gods. He also won the 3 Mobile Award for 'Social Media High of the Year', and was nominated for the 2010 Revolution "Marketer of the Year" award.[23]

Wired magazine included Morter and his wife Tracy in their "Top 100 Influencers" featured at #85 in the Wired list.[24]

Personal life

Morter married Tracy Hayden in 2004. The couple divorced in 2013.

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References
  1. "Condescending Corporate Brand Page - Home". Facebook. Retrieved 19 July 2017.
  2. "Rage Facebook couple celebrate 'stratospheric' chart campaign". Metro.co.uk. 21 December 2009. Retrieved 15 October 2016.
  3. https://www.officialcharts.com/charts/singles-chart/20081221/7501/
  4. "Rage Against The Machine Vs 'X Factor' campaign founder: 'Fuck me I can't believe it's Number One'". Nme.com. Retrieved 15 October 2016.
  5. "BBC News: Rage Against Machine #1 - Jon Morter Interview". YouTube. 20 December 2009. Retrieved 15 October 2016 – via YouTube.
  6. "The X Factor, Nirvana or TOWIE? Jon Morter on the 2011 Christmas number one race". Radiotimes.com. Retrieved 15 October 2016.
  7. "Archived copy". Archived from the original on 7 January 2012. Retrieved 27 December 2011.CS1 maint: archived copy as title (link)
  8. "Essex couple back Hillsborough Justice Collective against Cowell". This Is Total Essex. 21 December 2012. Archived from the original on 24 December 2012. Retrieved 21 December 2012.
  9. "Hillsborough charity single featuring Paul McCartney and Robbie Williams is tipped for Christmas No 1". Daily Telegraph UK. 23 November 2012. Retrieved 23 November 2012.
  10. "The Official 2013 Christmas Number 1 contenders revealed!". Officialcharts.com. Retrieved 15 October 2016.
  11. "Bid To Get Mayall World Cup Song To Number 1". News.sky.com. Retrieved 15 October 2016.
  12. "Under-12 footballers commemorate 100th anniversary of Christmas Truce match | Football News". Sky Sports. Retrieved 19 July 2017.
  13. "Clean Bandit, Gabrielle & Gorgon City collaborate with wealth of stars for Christmas No.1 contender". Stagedoor.fm. 6 November 2014. Retrieved 15 October 2016.
  14. "Eagles of Death Metal Fans Try to Get the Band to No. 1 in the U.K." Time. 16 November 2015. Retrieved 16 November 2015.
  15. "Social media pushing to get Eagles of Death Metal to No. 1". Time. 16 November 2015. Retrieved 16 November 2015.
  16. "Campaign launched to get Eagles of Death Metal to top of UK singles chart". The Guardian. 16 November 2015. Retrieved 16 November 2015.
  17. "Duran Duran Will Donate All Proceeds From Eagles of Death Metal's 'Save A Prayer' Cover". Billboard. 16 November 2015. Retrieved 16 November 2015.
  18. "UK Singles Chart, week of 20 November 2015". Official Charts Company. 20 November 2015. Retrieved 21 November 2015.
  19. "Chart positions of Save A Prayer". EODMForNo1 on Facebook. 20 November 2015. Retrieved 20 November 2015.
  20. "Facebook campaign that has amassed 30,000 supporters". Time. 13 December 2017. Retrieved 13 December 2017.
  21. "Chart positions of December 29th 2017". Time. 30 December 2017. Retrieved 30 December 2017.
  22. "BBC News - Faces of the year - part one". News.bbc.co.uk. Retrieved 15 October 2016.
  23. "Shortlist revealed for Revolution Awards". Brandrepublic.com. Retrieved 15 October 2016.
  24. "The Wired 100: Positions 51 to 100". Wired.com. Retrieved 15 October 2016.
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