Jiyo Utho Bado Jeeto

"Jiyo Utho Bado Jeeto" (Hindi: जियो उठो बढ़ो जीतो, translation: Live, Rise, Ascend, Win; also known as "Oh Yaro Ye India Bula Liya") is a song by Indian musician A. R. Rahman. It was the official anthem for the 2010 Commonwealth Games, which was held in Delhi, India between 3 October October and 14 October 2010.[1][2] The highly anticipated song was released on 28 August for digital download, receiving notably mixed responses from the Organising Committee, critics and listeners alike.[3] The music video of the song was released on 23 September, which featured only a shorter version of the song.[4] The new version became the official anthem, since it received very positive responses.[5][6] The title of the song is based on the motto of the games, "Come out and play".

"Jiyo Utho Badho Jeeto"
Song by A. R. Rahman
LanguageHindi
Released28 August 2010
Recorded2010
Panchathan Record Inn and AM Studios, Chennai
GenreWorld music
Length4:16
2:08 (Short)
Songwriter(s)A. R. Rahman (music), Mehboob (lyrics)
Producer(s)A. R. Rahman
Music video
"Jiyo Utho Bado Jeeto" on YouTube

"Jiyo Utho Bado Jeeto" was first performed by Rahman at the song release function held at Kingdom of Dreams in Gurugram, Haryana on 28 August 2010.[7] The song was dedicated to Mahatma Gandhi.[8]

Background
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A. R. Rahman was chosen to compose the theme song way back in 2009. The Commonwealth Games Organising Committee officially signed on Rahman to compose the song in April 2010.[9] Rahman asked ₹ 15 crores as remuneration, a very large sum.[9] However, considering that all this money is basically what the common man pays as income tax, it was finalised at ₹ 5.5 crore.[9] The Group of Ministers approved the song on 15 August 2010.[8] Rahman would also be associated with the promotional events of the sporting event. About the selection of the song as the official anthem, Rahman said, "It’s definitely an honour composing this theme song. I hope people like it and it becomes the spirit of the whole Commonwealth Games."

Composition

The song was composed and performed by A. R. Rahman. It is the second time Rahman has composed for a sports event, the previous one was in 2008 for Champions League Twenty20. The lyrics for the song, in Hindi with partly English words, were penned by Mehboob, who also penned Rahman's "Maa Tujhe Salaam". It took nearly six months for Rahman to complete the song. Rahman, who started the work in April, was still modifying the song on the day before the song release.[10] Additional arrangements of the song was done by Ranjit Barot, while the chant "Jiyo Utho Bado Jeeto" was by Mehboob Alam.

Release

The song release was preceded by a promotional event held at Delhi. Rahman unveiled the title of the song and sang the initial lines, Oh Yaro Ye India Bula Liya. On being asked if it was in the style of "Waka Waka (This Time for Africa)" (the theme song for 2010 FIFA World Cup) Rahman answered that he was not trying to replicate Waka Waka (This Time for Africa) and that he wanted to go beyond what already exists.[11] Rahman also stated that the song would be out within ten days. At this event, Rahman dedicated the song to Mahatma Gandhi.

The song was officially released on 28 August 2010.[12] Organising Committee Chairman Suresh Kalmadi unveiled the song in the inaugural Swagatham ceremony held at Kingdom of Dreams Gurgaon, Haryana.[12] The release function was also preceded by speeches by Delhi Chief Minister Sheila Dikshit and her Haryana counterpart Bhupinder Singh Hooda.[13] Rahman performed the song live at this event, which lasted for five minutes.[14]

Reception
Rahman performing "Jiyo Utho Bado Jeeto" at its audio release

The original version of the song received notably mixed responses, with many listeners and critics claiming to be disappointed, having expected better results from Rahman.[3][15][16][17][18] Rahman was openly and downright criticized by the Organising Committee's member, including board executive member Vijay Kumar Malhotra and former sports minister Shahnawaz Hussain, who quoted that the song was nowhere near "Waka Waka", comparing it to Shakira's 2010 FIFA World Cup anthem, and that "no one in the Organising Committee likes it except perhaps Suresh Kalmadi",[19][20] whilst noted musicians from the industry also expressed their disappointment.[19][21] Reports also suggested that the committee had asked Rahman to recompose the song.[22] Later in an interview with NDTV, Rahman apologized for the disappointment caused by his anthem, admitting that the track was "not up to the mark". He furthermore added, "I am sorry to have let anybody down; but I'm definitely proud of the composition".[23] In a statement published in Facebook, Rahman thanked all those who gave him extremely positive and encouraging responses when the original song released.[24]

It still managed to set a new record within two hours of its release, mainly due to the high anticipation by fans. In that time-frame it became one of the most searched for songs on the Internet with more than 7,000 downloads.[25]

Following the criticism, a shorter and tweaked version of the song was released along with the video on 23 September. The shorter version, however, was met with positive responses and was cited to be peppier and more apt as a sporting anthem,[5][6] hence replacing the original version as the official anthem.[26] The music video, directed by Bharat Bala featured Rahman himself.

Music video

A 2.08 minutes long music video was released on 23 September, and was directed and produced by Bharat Bala. Feroz Khan was the choreographer, Varun Bahl the designer and Vijayta Kumar the stylist. The music video featured A. R. Rahman, Milkha Singh, Saina Nehwal and Samresh Jung.

Live performances

A. R. Rahman performed the track for the first time at the release function of the song on 28 August 2010 at the Kingdom of Dreams amphitheatre in Gurgaon, Haryana. Rahman took 5 minutes to sing the song, which was live telecasted on NDTV and several websites. The performance was preceded by colourful dances, including for the song Jai ho by Rahman. Rahman's rendering was accompanied by dance performances by Hussain Kuwajerwala, Gauhar Khan and Kashmira Irani, on the theme of Zangoora - The Gypsy Prince. Choreographed by renowned dance director Shiamak Dawar, the performance started with Hussain descending from the top of the stage clasped in an eagle’s clutches. Rahman also performed the song live in the opening ceremony of the XIX commonwealth games 2010 New Delhi on 3 October.[13]\ref>"Music maestro AR Rahman launches Delhi 2010's theme song". CWG Official. Retrieved 28 August 2010.</ref>

gollark: Also, they probably make money off console sales.
gollark: Porting things between platforms is sometimes actually very hard.
gollark: See: the entire history of DRM systems.
gollark: Content creators/distributors wanting to constrain how people interact with content is *not new*.
gollark: What advantage do you get which makes such clothing worth something like three times as much as usual?

References
  1. "Theme Song". Commonwealth Games 2010 Official Site. Archived from the original on 1 September 2010. Retrieved 28 August 2010.
  2. "Jiyo, Utho, Badho, Jeeto..." Yahoo. Archived from the original on 2 September 2010. Retrieved 29 August 2010.
  3. "Mixed Response to Rahman's CWG Tune - Bollywood Movie News". IndiaGlitz. Retrieved 26 May 2011.
  4. "CWG theme song tweaked, to be peppier like 'Chake De'". Deccanherald.com. Retrieved 26 May 2011.
  5. Karthik (25 September 2010). "The Return of The CommonWealth Games Theme song! by Milliblog!". Itwofs.com. Retrieved 26 May 2011.
  6. Entertainment (17 September 2010). "CWG anthem now peppier, shorter, tighter: Prasoon Joshi - Bollywood - Entertainment - News - Articles - MSN India". Entertainment.in.msn.com. Archived from the original on 20 September 2010. Retrieved 26 May 2011.
  7. "Jiyo, Utho, Badho, Jeeto..." Indian Express. 29 August 2010.
  8. Madhur Tankha (17 August 2010). "Rahman sings the CWG theme song". Chennai, India: The Hindu. Retrieved 17 August 2010.
  9. S. Kannan. "Rahman gets a big deal for Games song". India Today. Retrieved 28 April 2010.
  10. "Theme song released". Chennai, India: The Hindu. 29 August 2010. Retrieved 29 August 2010.
  11. Suanshu Khurana. "Rahman appears at press meet, but Games anthem still a mystery". Indian Express. Retrieved 21 October 2010.
  12. Lasyapriya Sundaram. "Rahman's CWG theme song finally released". IBN Live. Retrieved 28 August 2010.
  13. Zee News (28 August 2010). ""Oh yaaro", Rahman launches theme song for Delhi CWG". Times of India. Retrieved 28 August 2010.
  14. Zee News (29 August 2010). "Oh yaaro….Rahman launches CWG theme song". Zee News. Retrieved 29 August 2010.
  15. "Rahman's CWG Anthem gets thumbs down from fans and organisers". Bollywoodhungama.com. 1 September 2010. Retrieved 26 May 2011.
  16. Headlines Today Bureau (31 August 2010). "Rahman's CWG song fails to impress GoM : Commonwealth Games 2010: India Today". Indiatoday.intoday.in. Retrieved 26 May 2011.
  17. "Archived copy". The Times Of India. Archived from the original on 5 September 2010. Retrieved 1 September 2010.CS1 maint: archived copy as title (link)
  18. "Archived copy". The Times Of India. Archived from the original on 9 September 2010. Retrieved 4 September 2010.CS1 maint: archived copy as title (link)
  19. "We expected better from AR Rahman!". The Times Of India. 2 September 2010.
  20. "Theme song for Games disappointing: Shahnawaz Hussain". The Times Of India. 31 August 2010.
  21. Chaturvedi, Vinita (3 September 2010). "Rahman's become overconfident". The Times Of India.
  22. Pal, Chandrima (1 September 2010). "Rahman to recompose his CWG song?". The Times Of India.
  23. "Sorry CWG anthem was a disappointment, says Rahman". Movies.ndtv.com. Archived from the original on 19 October 2010. Retrieved 26 May 2011.
  24. "CWG, a hit - Triumph & Gratitude". www.facebook.com.
  25. "Rahman makes a new record". Indiaglitz. Retrieved 30 August 2010.
  26. "CWG theme song tweaked, to be peppier; gets GoM nod". The Times Of India. 17 September 2010.
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