Jean-Claude Usunier

Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland,[1] and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.

Selected bibliography[2]

(listed in order of first year of publication)

  • Usunier, Jean-Claude (1994) [1993]. International Marketing : A Cultural Approach. Englewood Cliffs, NJ: Prentice Hall. ISBN 978-0-13-194580-7. OCLC 464304907.
  • Ghauri, Pervez N; Usunier, Jean-Claude (2008) [1996]. International Business Negotiations. International business and management series (2nd ed.). Bingley, UK: Emerald Group Publishing Limited. ISBN 978-0-08-044293-8. OCLC 456062445.
  • Usunier, Jean-Claude; Lee, Julie Anne (March 2009) [1996]. Marketing Across Cultures (5th ed.). Harlow: Financial Times Prentice Hall. ISBN 978-0-273-71391-3. OCLC 494140700.
  • Usunier, Jean-Claude (November 1998). International and Cross-Cultural Management Research. SAGE series in management research. London: SAGE Publications. ISBN 978-0-7619-5280-0. OCLC 464502638.
  • Faulk, Saskia; Usunier, Jean-Claude (March 2009). AIDS and Business. Routledge Advances in Management and Business Studies. New York: Routledge. ISBN 978-0-415-45463-6. OCLC 318120153. Retrieved January 27, 2011.
gollark: Obviously this just means I'm untainted by capitalism, so you can trust me.
gollark: No.
gollark: Hardly. There is lots of inertia in country design.
gollark: As supreme eternal world dictator, I would be all of knowledgeable (I have a copy of Wikipedia for purposes), ethical (via relativistic trolley collision simulations), and pragmatic (we would have superhuman AI do all diplomacy for us, ethically).
gollark: Except me. I want to and should.

References
  1. http://hec.unil.ch/hec/recherche/unite?unite_id=241
  2. HEC Lausanne (September 10, 2009). "Livres - Jean-Claude Usunier" [Books - Jean-Claude Usunier]. The Faculties of the University of Lausanne (in French). Lausanne, Switzerland: University of Lausanne. Retrieved January 2, 2011.


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