Janie Schaffer

Janie Schaffer (born 25 December 1961) is a British businesswoman, founder of Knickerbox, and bought the Italian brand Fiorucci in 2015.

Janie Schaffer
Born
Janie Godber

25 December 1961 (1961-12-25) (age 58)
NationalityBritish
OccupationOwner of Fiorucci
Children3

Early life

Born Janie Godber, she attended the London School of Fashion.

Business career

Working in her early years as a designer, Janie Schaffer joined Marks & Spencer in 1983 as a trainee buyer.[1]

Knickerbox

In October 1986 Janie Schaffer and her future spouse Stephen Schaffer launched lingerie chain Knickerbox with a £75,000 investment loan, opening their first store on Regent Street, London.[2] By 1992 the business had expanded to 70 stores.[3] In 1995, with Knickerbox consisting of 140 stores across Britain, Europe and the Far East, the duo decided to sell the company.[1][2] After taking time out to be with her triplet daughters, Janie Schaffer consulted for The Oasis Group, developing and launching the Odille lingerie line.[4]

2008 - 2015

In January 2008 Janie Schaffer accepted a role as Chief Creative Officer with US retailer Victoria's Secret, a subsidiary of Fortune 500 firm Limited brands Inc with 1,025 stores worldwide.[5] Janie Schaffer returned to London to take up a full-time position as Director of lingerie and beauty for Marks & Spencer.[1][6][7]

Fiorucci

In 2015 Janie bought the Italian brand Fiorucci. With her business partner Stephen Schaffer, the brand was relaunched in the summer of 2017 with a new Fiorucci website. A three storey flagship store opened on Brewer Street in Soho in September during London Fashion Week.

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References
  1. Butler, Sarah (November 9, 2012). "Marks & Spencer turns to US-based lingerie expert to revive its fortunes". guardian.co.uk. Retrieved March 23, 2013.
  2. Creevy, Jennifer (November 6, 2012). "Janie Schaffer: Who is Marks & Spencer's "Knicker Queen"?". retail-week.com. Retrieved March 23, 2013.
  3. Milner, Richard (2 September 1990). The Mail on Sunday. Missing or empty |title= (help)
  4. Robson, Julia (March 15, 2004). "Under cover in the high street". telegraph.co.uk. Retrieved March 23, 2013.
  5. Kilcooley-O'Halloran, Scarlett (November 6, 2012). "Marks & Spencer Hires Victoria's Secret Chief Creative Officer". vogue.co.uk. Retrieved March 23, 2013.
  6. Ruddick, Graham (November 5, 2012). "Marks & Spencer turns to Victoria's Secret to boost sales". telegraph.co.uk.
  7. Chapman, Matthew (November 5, 2012). "M&S shakes up womenswear team". marketingmagazine.co.uk. Retrieved March 23, 2013.
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