J'Aton Couture

J'Aton Couture is a Melbourne-based couture house, established by Jacob Luppino and Anthony Pittorino in 1995.[1]

History

Established by Jacob Luppino and Anthony Pittorino in Ascot Vale later moving to Prahran, Melbourne, with a showroom and atelier, creating bespoke evening and bridalwear. With a reputation for skilled handwork and attention to detail, J'Aton is favourite amongst Australia's society and celebrity elite. Both designers are from sartorial Italian backgrounds, and use traditional methods in their unique gowns. Over the years, the fashion house has succeeded in cultivating a wide and discerning national and international clientele, based solidly on the quality of items produced and the designer's reputations.

Work

J'Aton Couture have been recipients of many prestigious awards, including the 2009 Prix de Marie Claire Awards for Best Eveningwear Designers[2] and numerous Australian Gown of the Year acknowledgements. In addition to private couture requests, the house has created many custom-made evening gowns for local and international red carpets, and editorial assignments.

Many high-profile women have worn the label including Tina Arena, Dita von Teese, Charlize Theron, Kylie Minogue and Dannii Minogue, Melissa George, Delta Goodrem, Lily Cole and Keisha Whitaker.[3][4][4][5]

For the 2009 Academy Awards Ceremony, J'Aton also dressed Heath Ledger's mother, Sally Bell, for her acceptance of his posthumous Academy Award.

Most recently, Sam Worthington's partner Natalie Mark wore a diamond embellished, Avatar-inspired gown by the label to the 2010 Academy Awards.

Dannii Minogue was well known for often wearing J'Aton Couture dresses on shows of The X Factor UK in 2008, 2009 and 2010. Minogue is also known to wear the dresses on Australia's Got Talent.

Destruction of studio

On 10 December 2008, fire engulfed the labels atelier, above the Greville Street showroom. The resulting damage to the premises and its contents included the destruction of twenty evening gown estimated to be valued at $300,000.[6] The substantial financial loss and the event of the fire and clean-up itself, forced the designers to delay J'Aton Couture's move to New York.

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References
  1. Bride to Be - Fashion Profile: J'Aton
  2. "Archived copy". Archived from the original on 18 February 2010. Retrieved 8 March 2010.CS1 maint: archived copy as title (link)
  3. http://www.heraldsun.com.au/news/sunday-heraldsun/jaton-delays-new-york-move/story-e6frf92x-1225815538415
  4. http://stylemywardrobe.com/2009/11/30/we-love-dannii-and-she-loves-jaton/
  5. Double date for Brogue - Irish Daily Star | Irish Daily Star
  6. J'Aton blaze
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