Introducing Sparks

Introducing Sparks is the seventh album by the American rock band Sparks, released in 1977 by Columbia Records.

Introducing Sparks
Studio album by
Sparks
ReleasedOctober 1977
Recorded1977
Length35:58
LabelColumbia (US), CBS (UK)
ProducerJimmy Ienner
Sparks chronology
Big Beat
(1976)		 Introducing Sparks
(1977)		 No. 1 in Heaven
(1979)
Rear cover
Singles from Introducing Sparks
  1. "Over the Summer" b/w "Forever Young"
    Released: August 1977 (US)[1]
  2. "A Big Surprise" b/w "Forever Young"
    Released: 30 September 1977 (UK)[2]
Professional ratings
Review scores
SourceRating
AllMusic[3]
Christgau's Record GuideB[4]

Release

At the time of its release, Pete Makowski in Sounds suggested that the album was probably the most adventurous musical outing yet from Sparks, suggesting that Ron Mael is one of the most underrated and original lyricists in the galaxy.[5]. However, the album proved to be a commercial failure, and many other very negative reviews claimed that the band had adopted a new East Coast "American sound" despite the fact that the Mael brothers are indeed Americans. The title is also rather ironic -- Introducing Sparks was not only not their first album, it wasn't even the first for their label, Columbia (it was their second, and last).

Introducing Sparks was no more a success in terms of chart performance than their previous album Big Beat. It did not chart in the UK or US. The singles "Over the Summer" and "A Big Surprise" each backed with "Forever Young" were released singles but failed to gain any significant sales or radio play. For decades the album remained obscure, in part because it remained unavailable on CD until 2007.[6] However, in recent years the album has enjoyed a certain critical reassessment leading to a very belated appreciation of Introducing Sparks as a much overlooked album. [7]

The Mael brothers next would team-up successfully with Giorgio Moroder in 1978 to record a very different album from Introducing Sparks.

Critical reception

Reviewing in Christgau's Record Guide: Rock Albums of the Seventies (1981), Robert Christgau wrote, "On its five albums for Bearsville and Island, this skillful brother act compounded personal hatefulness with a deliberately tense and uninviting take on pop-rock. But with their Columbia debut, Big Beat, they began to loosen up, and here one cut actually makes surf music history, in the tending-to-hyperconsciousness section. This is tuneful, funny, even open. But the fear of women and the stubborn, spoiled-teenager cynicism is still there, and it's still hateful."[4]

Re-release

Apart from its initial release in 1977 Introducing Sparks was unavailable for many years. For a time it was previously the only Sparks album only released on vinyl (though bootlegs were available on CD). This was in part because Columbia Records held the rights, and while they had released Big Beat, that album had been released by Island Records in the UK and they had since taken up the option of re-releasing it in 1994. Therefore, there was little impetus for Columbia to release just one album rather than a number which could benefit the sales of one another like Island had.

Due to its commercial and critical failure, Introducing Sparks faded into obscurity. This was rectified in November 2007, when the album was officially re-released on CD on Sparks own record label; Lil' Beethoven Records. However, the CD was not remastered from the original studio master tapes owned by Sony, but was mastered from a vinyl LP. When the album was later re-released again in Japan on SHM-CD, which is marketed as being a superior sounding CD format, the same vinyl remaster was used.

In 2014, a fan had posted online that they had inadvertently discovered a 1/4" 4 track 7 inch 7.5ips reel to reel tape of a quadraphonic mix of 'Introducing Sparks', which revealed a possible early incarnation of the album. The tape contained 8 songs, which included two fully produced unreleased songs ('Kidnap'[8] and 'Keep Me'[9]) and excluded three songs from the final album release ('Forever Young', 'Girls On The Brain' and 'Over The Summer'). All songs had countdown intros and cold stops instead of fade outs. Also, the album appeared to be an early mix, as some sounds were either missing from the songs or mixed differently. In the case of the song 'Goofing Off', there is the addition of background conversation opening, closing, and running throughout the song.

Track listing

All tracks are written by Ron Mael and Russell Mael.

Side one
No.TitleLength
1."A Big Surprise"3:42
2."Occupation"5:17
3."Ladies"3:06
4."I'm Not"3:26
5."Forever Young"3:27
Side two
No.TitleLength
6."Goofing Off"4:26
7."Girls on the Brain"3:41
8."Over the Summer"3:50
9."Those Mysteries"5:03
Imperial Records (Japan) bonus tracks (2009)
No.TitleLength
10."Breathe (Unreleased Demo)"3:14
11."Fact Or Fiction (Unreleased Demo)"3:26
12."Those Mysteries (Demo Version)"3:40

Personnel
Production
  • Recorded at Larrabee Sound, Los Angeles
  • Producer: Jimmy Ienner
  • Engineer: Lenny Roberts
  • Assistant Engineers: Betsy Banghart and Randy Tominaga
  • Arranged by Al Capps and Ron Mael
  • Mastered at Allen Zentz
  • Management: John Hewlett
  • Licensed from Island Records Limited, London
  • Photography: Bob Seidemann
  • Design: John Kehe, Tommy Steele

Production
  • Recorded at Larrabee Sound, Los Angeles
  • Engineer: Lenny Roberts
  • Assistant Engineers: Betsy Banghart and Randy Tominaga
  • Arranged by Al Capps and Ron Mael
  • Mastered at Allen Zentz
  • Management: John Hewlett
  • Licensed from Island Records Limited, London
  • Photography: Bob Seidemann
  • Design: John Kehe, Tommy Steele

Release details
Country Date Label Format Catalog
United Kingdom 1977 CBS Records Vinyl CBS 82284
2007 Lil' Beethoven Records CD LBRCDRON Slipcase with Ron Mael on the front
2007 Lil' Beethoven Records CD LBRCDRUS Slipcase with Russell Mael on the front
United States 1977 Columbia Records Vinyl PC 34901
Netherlands 1977 CBS Records Vinyl CBS 82284
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References
  1. "45cat - Sparks - Over The Summer / Forever Young - Columbia - USA - 3-10579". 45cat. Retrieved 2014-12-14.
  2. "45cat - Sparks - A Big Surprise / Forever Young - CBS - UK - S CBS 5593". 45cat. Retrieved 2014-12-14.
  3. Introducing Sparks (Review) at AllMusic. Retrieved December 14, 2014.
  4. Christgau, Robert (1981). "Consumer Guide '70s: S". Christgau's Record Guide: Rock Albums of the Seventies. Ticknor & Fields. ISBN 089919026X. Retrieved March 13, 2019 – via robertchristgau.com.
  5. Pete Makowski, Sounds, 29 October 1977
  8. Kidnap original recording
  9. Keep Me original recording
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