International Association for Measurement and Evaluation of Communication

The International Association for Measurement and Evaluation of Communication (also known as AMEC) is a UK-based global trade association for companies who provide social media measurement and traditional media measurement, evaluation and communication research.

The International Association for Measurement and Evaluation of Communication
Trade association
IndustryPR evaluation
Founded1996
HeadquartersLondon, W1
United Kingdom
Websitewww.amecorg.com

History

AMEC was founded in London in 1996 with just seven members. Since then it has grown into a global trade association that aims to define and develop the media evaluation measurement industry worldwide.

AMEC has pledged to find an alternative to the current industry standard[1] for measuring communications success, Advertising Value Equivalent.[2] In 2010 it issued the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficacy of PR campaigns

In February 2012, according to the Institute for Public Relations (IPR), AMEC is part of a new coalition to drive standards for PR research and measurement, along with the Council of Public Relations Firms (CPRF), the Public Relations Society of America (PRSA) and other partners.[3]

Functions

AMEC provides a forum for information, knowledge sharing and best practice in all matters related to research and evaluation of media coverage and related communication issues.

The association has developed the AMEC Quality Assurance Code to help standardise the media evaluation industry.

AMEC hosts an annual awards ceremony[4] to celebrate and recognise the role that media measurement and evaluation has within the PR industry.

Structure

It is based on York Street, between Gloucester Place and Baker Street (both part of the A41), in Marylebone in the north-west of central London.

Members

AMEC currently has members in Argentina, Australia, Belgium, Bosnia-Herzegovina, Brazil, Bulgaria, Canada, China, Croatia, France, Germany, Hungary, Iceland, Ireland, Italy, Japan, Macedonia, Malaysia, Norway, Portugal, Romania, Russia, Scandinavia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Turkey, United Arab Emirates, the UK and the US.

Prominent member companies include: Cision, Durrants, Gorkana, Echo Research, Kantar Media, Media Measurement, ISentia, Metrica and Precise.

gollark: > `import hashlib`Hashlib is still important!> `for entry, ubq323 in {**globals(), **__builtins__, **sys.__dict__, **locals(), CONSTANT: Entry()}.items():`Iterate over a bunch of things. I think only the builtins and globals are actually used.The stuff under here using `blake2s` stuff is actually written to be ridiculously unportable, to hinder analysis. This caused issues when trying to run it, so I had to hackily patch in the `/local` thing a few minutes before the deadline.> `for PyObject in gc.get_objects():`When I found out that you could iterate over all objects ever, this had to be incorporated somehow. This actually just looks for some random `os` function, and when it finds it loads the obfuscated code.> `F, G, H, I = typing(lookup[7]), typing(lookup[8]), __import__("functools"), lambda h, i, *a: F(G(h, i))`This is just a convoluted way to define `enumerate(range))` in one nice function.> `print(len(lookup), lookup[3], typing(lookup[3])) #`This is what actually loads the obfuscated stuff. I think.> `class iｎt(typing(lookup[0])):`Here we subclass `complex`. `complex` is used for 2D coordinates within the thing, so I added some helper methods, such as `__iter__`, allowing unpacking of complex numbers into real and imaginary parts, `abs`, which generates a complex number a+ai, and `ℝ`, which provvides the floored real parts of two things.> `class Mаtrix:`This is where the magic happens. It actually uses unicode homoglyphs again, for purposes.> `self = typing("dab7d4733079c8be454e64192ce9d20a91571da25fc443249fc0be859b227e5d")`> `rows = gc`I forgot what exactly the `typing` call is looking up, but these aren't used for anything but making the fake type annotations work.> `def __init__(rows: self, self: rows):`This slightly nonidiomatic function simply initializes the matrix's internals from the 2D array used for inputs.> `if 1 > (typing(lookup[1]) in dir(self)):`A convoluted way to get whether something has `__iter__` or not.
gollark: If you guess randomly the chance of getting none right is 35%ish.
gollark: Anyway, going through #12 in order:> `import math, collections, random, gc, hashlib, sys, hashlib, smtplib, importlib, os.path, itertools, hashlib`> `import hashlib`We need some libraries to work with. Hashlib is very important, so to be sure we have hashlib we make sure to keep importing it.> `ℤ = int`> `ℝ = float`> `Row = "__iter__"`Create some aliases for int and float to make it mildly more obfuscated. `Row` is not used directly in anywhere significant.> `lookup = [...]`These are a bunch of hashes used to look up globals/objects. Some of them are not actually used. There is deliberately a comma missing, because of weird python string concattey things.```pythondef aes256(x, X): import hashlib A = bytearray() for Α, Ҙ in zip(x, hashlib.shake_128(X).digest(x.__len__())): A.append(Α ^ Ҙ) import zlib, marshal, hashlib exec(marshal.loads(zlib.decompress(A)))```Obviously, this is not actual AES-256. It is abusing SHAKE-128's variable length digests to implement what is almost certainly an awful stream cipher. The arbitrary-length hash of our key, X, is XORed with the data. Finally, the result of this is decompressed, loaded (as a marshalled function, which is extremely unportable bytecode I believe), and executed. This is only used to load one piece of obfuscated code, which I may explain later.> `class Entry(ℝ):`This is also only used once, in `typing` below. Its `__init__` function implements Rule 110 in a weird and vaguely golfy way involving some sets and bit manipulation. It inherits from float, but I don't think this does much.> `#raise SystemExit(0)`I did this while debugging the rule 110 but I thought it would be fun to leave it in.> `def typing(CONSTANT: __import__("urllib3")):`This is an obfuscated way to look up objects and load our obfuscated code.> `return getattr(Entry, CONSTANT)`I had significant performance problems, so this incorporates a cache. This was cooler™️ than dicts.
gollark: The tiebreaker algorithm is vulnerable to any attack against Boris Johnson's Twitter account.
gollark: I can't actually shut them down, as they run on arbitrary google services.

References
  1. AMEC to announce results of AVEs and social media measurement review at upcoming conference
  2. AVE defined(AVE)
  3. Bulldog Reporter. "Institute for Public Relations Announces Broad Coalition to Drive Standards for PR Research and Measurement: Group, Which Includes Council of PR Firms and PRSA, Seeks To Establish Best Practices." Feb 28, 2012. Retrieved Jan 10, 2013.
  4. "Measured success at the AMEC awards". Archived from the original on 2010-11-21. Retrieved 2010-11-18.
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