Intermix (fashion)

Intermix is a women's fashion brand owned by Gap Inc.. It was founded by Khajak and Haro Keledjian in 1993,[1] who sold the brand to Gap for $130 million in 2012.[1] [2]Its president is Jyothi Rao.[3] The brand's aesthetic is elevated, cool, feminine and trend-driven,[3] displaying a mix of designers in 43 boutiques in the US and Canada.[4]

Intermix
IndustryClothing
Fashion
Founded1993
FounderKhajak Keledjian
Key people
Jyothi Rao (President)
OwnerGap Inc.
Websitehttps://www.intermixonline.com/ (United States)

"In an apparel market overripe with choice, Intermix and its cadre of stylists are delivering highly personalized shopping experiences aimed at delighting fashion-forward consumers." https://wwd.com/business-news/business-features/intermix-interview-1202846397/ Intermix focuses on getting the best of the best in fashion. The mission of each store is to find a client connect with a stylist in a way that gives them product knowledge and a greater style guide.

""What will this brand look like in 25 years?" It's a pertinent question almost every designer or figure at the creative helm of a brand asks themselves at some point in their career. Luckily for Intermix, 25 looks damn good." https://www.elle.com/fashion/shopping/a23887794/intermix-25-years-capsule-collection/

In 2018, Intermix celebrated 25 years of success with a special capsule collection of one exclusive items from their top 25 vendors including: Jonathan Simkhai, Veronica Beard, L'agence, Tibi, and more.[5]




References
  1. Nicole Phelps, Intermix Founder Khajak Keledjian Is Bringing His Curatorial, Always Curious Style to a New Endeavor, the Meditation Center Inscape Vogue November 13, 2016
  2. Keil, Jennifer Gould (2020-02-05). "Intermix founder Haro Keledjian lists $15 million West Village duplex". New York Post. Retrieved 2020-05-19.
  3. Chantal Fernandez, Intermix Opens Its First Concept Shop Next Door to Meatpacking Boutique fashionista.com Sep 6, 2016
  4. intermixonline.com ABOUT US
  5. Penrose, Nerisha (2018-10-18). "Intermix Celebrates 25 Years With a Capsule Collection of Party Dresses". ELLE. Retrieved 2020-05-19.
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