Innisfree (brand)

Innisfree (Hangul: 이니스프리) is a South Korean cosmetics brand owned by Amore Pacific.

Innisfree
이니스프리
FoundedSouth Korea
2000 (2000)
Headquarters
South Korea
Area served
Asia, North America, Australia
ProductsSkincare, cosmetics
ParentAmore Pacific
Websitehttp://www.innisfree.co.kr/

Innisfree is a naturalism-oriented cosmetics brand created by Amore Pacific in 2000. The brand name derives from [Irish] poet W. B. Yeats' poem, 'The Lake Isle of Innisfree'. It has stores in South Korea, Hong Kong, China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, India, United States, Canada, Australia, and United Arab Emirates.

Innisfree's brand concept emphasises nature with particular reference to Jeju Island, South Korea.[1]

History

Innisfree was launched by the largest skincare and cosmetics company in South Korea, Amore Pacific in 2002, marketed as its first eco-friendly brand.[2] The name originates from W. B. Yeats' poem, 'The Lake Isle of Innisfree'. In 2005, the company opened its first brand road-shop and opened its 100th in 2007.

In 2011, the brand reported over 140.5 billion won ($123.1 million) in sales from over 434 locations in South Korea. Amore Pacific opened the brand's first flagship store in Shanghai on April 25, 2012.[3] The company expanded and in 2013, opened stores in Hong Kong, Singapore and India. The first Indian store was opened in New Delhi on October 10,[4] and its first in Singapore on November 22, 2013,[5] By 2014, the company has been operating over 80 stores in South Korea, Japan, Hong Kong, Singapore and India.[6]

In the first half of 2014, Amore Pacific planned on boosting the brand's sales in Taipei and opened a second store months after launching it in Taiwan, aiming to make Innisfree its biggest South Korean skincare and cosmetics brand.[7] On December 5, 2014, Innisfree opened its first store in Malaysia.[8] In its 15th year, the brand was launched in Thailand and Innisfree opened its largest flagship store at Hongyi Square in Shanghai, China, with over 108 stores in the country by the end of the year.[9][10] The first store in Vietnam was opened in November 2016, and in 2017, the brand began expanding in the west and launched its first store in the United States on September 15, 2017, in Manhattan.[11] Innisfree expanded their stores in the United States with opening another location in Manhattan on October 5, 2018.[12]

Concept

Innisfree uses the slogan "Clean Island, where clean nature and healthy beauty coexist happily". The brand concept emphasises nature and eco-friendly practices.[13]

Products
Innisfree Green Tea line products

Innisfree is South Korea's first all-natural brand, and many of the product ingredients are sourced from Jeju Island. The company's products range from makeup to skin care products for women and for men. Innisfree's products include the Super Volcanic Pore Clay Mask,[14] Olive Real Cleansing Foam,[15] and the Wine Peeling Jelly Softener.[16]

Spokespersons and models

Innisfree has been endorsed by numerous celebrities since its launch in 2010. The brand's first model was Han Chae-young. Actresses Kim Tae-hee and Nam Sang-mi have also endorsed the brand.[17]

Since 2006, its notable spokespersons include actress Song Hye-kyo, actress Moon Geun-young, Girls' Generation member Yoona, actor Lee Min-ho, Twice, LOONA, and Wanna One.[17][18]

See also

References
  1. innisfree.co.kr. "이니스프리소개 브랜드컨셉 | Natural benefits from Jeju, innisfree". www.innisfree.com (in Korean). Retrieved 2019-04-11.
  2. ":::: 이니스프리 ::::". Innisfree.co.kr. Retrieved 2013-10-11.
  3. Lee, Ji-yoon (April 25, 2012). "Amore opens first Innisfree store in Shanghai". The Korea Herald. Retrieved December 13, 2017.
  4. "First Innisfree store launched in the capital - Yahoo OMG! India". In.omg.yahoo.com. 2011-04-20. Retrieved 2013-10-11.
  5. Quek, Eugene (October 17, 2013). "NATURAL K-BEAUTY: INNISFREE TO OPEN IN SINGAPORE". Her World. Retrieved December 13, 2017.
  6. https://books.google.com/books?id={{{id}}}&pg=PA713&q=Innisfree
  7. Su, Amy (June 2, 2014). "AmorePacific to expand its operations in Taiwan". Taipei Times. Retrieved December 13, 2017.
  8. "Innisfree malaysia". Retrieved 2015-02-24.
  9. "BRAND HISTORY". Innisfree.co.kr. Retrieved December 13, 2017.
  10. Park, Jung-youn (April 30, 2015). "After 70 years, AmorePacific doing better than ever". Korea JoongAng Daily. Retrieved December 13, 2017.
  11. Euny Hong (December 9, 2017). "I Grew Up Around Korean Beauty Products. Americans, You've Been Had". The New York Times. Retrieved December 9, 2017.
  12. "New Innisfree NYC Lexington Avenue Location - The Glow Addict". The Glow Addict. 2018-05-20. Retrieved 2018-09-30.
  13. 이니스프리 : 브랜드 컨셉
  14. "SUPER VOLCANIC PORE CLAY MASK". Innisfree (in Korean). Retrieved 2014-08-20.
  15. Cha, Frances (21 March 2013). "Complete Korean cosmetics shopping guide". CNN. Retrieved 2014-08-20.
  16. Kantor, Jodi (7 February 2014). "A Look at Korea's Culture From the Bathhouse". The New York Times. Retrieved 2014-08-20.
  17. "Amorepacific > Pr Center > Brand News" (in Korean). En.amorepacific.com. Retrieved 2013-10-11.
  18. "이달의 소녀, 화장품 모델 발탁…연간 메이크업 프로젝트 눈길" (in Korean). TenAsia.
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