iHeartRadio Fiesta Latina

The iHeartRadio Fiesta Latina is a music festival sponsored by iHeartRadio. The inaugural 2014 edition was held for November 22 at The Forum in Inglewood, California, near Los Angeles.[1][2] It was produced in association with Live Nation Entertainment.[3] The festival is "a spin-off of the highly successful iHeartRadio Music Festival" dedicated to Latin music.[4][5]

Latin music has shown incredible growth on iHeartRadio – so we decided to use the great format and cultural firepower of the iHeartRadio Music Festival to create a festival that celebrates these great artists and their music. Bringing this caliber of Hispanic artists together for a night of incredible performances will be an experience you can’t see anywhere else.

— John Sykes, iHeartRadio, President of Entertainment Enterprises[3]

iHeartRadio Fiesta Latina
GenreLatin
Location(s)The Forum, Inglewood, California
Years active2014–present
Founded byiHeartMedia, Inc.
Websitefiesta.iheart.com

The festival was supposed to happen simultaneously with the competing 2014 edition of the Calibash, 10 miles (16 km) across town at the Staples Center.[6] However, several days after the announcement of the iHeartRadio Fiesta Latina, it was decided that Calibash will be moved to January 24, 2015.[7] The music was broadcast live across the United States on various radio stations.[8][9] Official ticket prices through Ticketmaster ranged from $71.70 to $439.90.[10]

2014 event

The event was preceded by a celebrity red carpet. Among the attendees were Christina Milian, Mario Lopez, Ryan Seacrest, Katy Tiz, Bleona, Oscar De La Hoya, Dascha Polanco and Selenis Leyva.[11] A free pre-event concert called "La Villita" was held in the Forum parking lot before the show, featuring Taboo from the Black Eyed Peas, Becky G and Voz a Voz.[12] Ricky Martin opened the show and Pitbull closed the show.[13] Pitbull then hosted and performed at the 2014 American Music Awards the following evening.[14][15]

August Brown, writing in the Los Angeles Times, said the show represented the dual interests of the young Latino audience. Some of the acts were "cosmopolitan, combining American hip-hop and R&B, European techno and the hip-swinging rhythms of the Spanish-speaking world," while others were"foundational acts in Latin popular and regional music."[16]

Ramon Gonzales, for the Orange County Register, wrote that the five-hour festival "did a remarkable job of tending to the nuances under the umbrella of Latin music and featured a multitude of subgenres".[17] He described that Martin whipped the crowd into such a frenzy, it allowed him to walk offstage almost as if to suggest, "Top that", then said the audience "had the pleasure of watching the collective bill impressively attempt just that".[17] Gonzales described Alejandra Guzman getting the evening's photo op concluding "Hacer el Amor Con Otro" amid a shower of confetti.[17] La Banda Original El Limon had the entire house singing the traditional "Cielito Lindo" while "Pitbull emerged as the evening’s triumphant headliner, proving just why he is considered the most bankable star in the Latin urban crossover market".[17]

2015 event

On May 13, 2015, iHeartMedia announced that the 2015 event will be held on Saturday, November 7, 2015 at the American Airlines Arena in Miami and will be broadcast live on Yahoo! Live and on iHeartMedia-owned Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations across the U.S., as well as a special broadcast on the Spanish-language network Telemundo.[18]

2014 line-up
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See also

References
  1. GERRICK D. KENNEDY, October 17, 2014, Los Angeles Times, Pitbull, Becky G added to Forum's iHeartRadio Fiesta Latina, Retrieved November 3, 2014, "...The show... will feature performances from Ricky Martin, Roberto Tapia, Alejandra Guzmán,...."
  2. Agulia, Justino (October 16, 2014). "iHeartRadio Fiesta Latina Lineup: Pitbull, Becky G Join Ricky Martin, Roberto Tapia". Billboard. Retrieved November 22, 2014.
  3. Roterman, Natalie (2014-11-23). "iHeartRadio Celebrates Its First Ever Fiesta Latina! [PHOTOS]". Latintimes.com. Retrieved 2015-03-30.
  4. Natalie Kuchik, Oct 4, 2014, AXS News, iHeart Radio Fiesta Latina 2014 lineup announced, Retrieved November 3, 2014
  5. Leila Cobo, October 02, 2014, Billboard Magazine, iHeartMedia Announces First Latin Festival, Retrieved November 3, 2014
  6. Caitlin Carter, October 02, 2014, Music Times, iHeartMedia Announces First Latin Music Festival Featuring Ricky Martin, Daddy Yankee, And More, Retrieved November 3, 2014
  7. Cobo, Leila (October 6, 2014). "L.A.'s Calibash Moves to January After iHeartMedia Introduces Fiesta Latina". Billboard. Retrieved November 22, 2014.
  8. October 2nd 2014, KFI AM 60 (radio station), iHeartRadio Fiesta Latina To Take Over Los Angeles November 22!, Retrieved November 3, 2014, "...Fans who cannot attend the festival will be able to listen live on iHeartMedia’s Spanish-Pop, Caribbean, Mexican, CHR, Rhythmic and Dance music radio stations across the country...."
  9. GERRICK D. KENNEDY, October 2, 2014, Los Angeles Times, Ricky Martin, Daddy Yankee to play Latin fest at the Forum, Retrieved November 3, 2014, "...iHeartMedia ... will debut the iHeartRadio Fiesta Latina in November,..."
  10. "iHeartRadio Fiesta Latina concert to be broadcast on radio stations, online". Dailynews.com. Retrieved 2015-03-30.
  11. "Exclusive Photos: Backstage Portraits from the 2014 iHeartRadio Fiesta Latina!". Billboard. November 23, 2014. Retrieved November 26, 2014.
  12. "Weekend events: iHeart Radio Fiesta Latina among 7 things to do in the South Bay". Dailybreeze.com. 2014-11-21. Retrieved 2015-03-30.
  13. "Brillan La Guzmán y Ricky en la iHeartRadio Fiesta Latina - Grupo Milenio". Milenio.com. 2014-11-23. Retrieved 2015-03-30.
  14. "AMAs 2014: Top 5 Moments From the Show - ABC News". Abcnews.go.com. 2014-11-23. Retrieved 2015-03-30.
  15. "American Music Awards: One Direction wins big while Iggy Azalea dominates hip-hop categories". Pasadenastarnews.com. 2014-11-24. Retrieved 2015-03-30.
  16. "Fiesta Latina charts a pop future with Pitbull, Jesse y Joy and more". Latimes.com. 2014-11-23. Retrieved 2015-03-30.
  17. Gonzales, Ramon (November 23, 2014). "Fiesta Latina: Who could ask for anything more?". Orange County Register. Santa Ana, Cal. Retrieved March 28, 2015.
  18. "Archived copy". Archived from the original on 2015-08-21. Retrieved 2015-08-21.CS1 maint: archived copy as title (link)
  19. "iHeartRadio Fiesta Latina Lineup: Pitbull, Becky G Join Ricky Martin, Roberto Tapia". Billboard.com. Retrieved 2015-03-30.
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