Howard and Harold McBride

Howard and Harold McBride are a pair of fictional supporting characters in the American animated television series The Loud House on Nickelodeon. Howard and Harold are voiced by comedians Michael McDonald and Wayne Brady, respectively. Their first appearance was in "Overnight Success", following several episodes in which they were only mentioned. The McBrides are significant as the first married gay couple to be featured in a Nickelodeon animated series.[1] The McBrides are notably also an interracial couple. Their introduction into the series was reported in the news as being historic and caused a ratings surge.[2]

Howard and Harold McBride
The Loud House characters
Howard (left) and Harold (right) with Clyde
First appearance"Overnight Success" (2016)
Created byChris Savino
Kevin Sullivan
Darin McGowan
Voiced byMichael McDonald (Howard)
Wayne Brady (Harold)
In-universe information
NicknameHowie (Howard)
Hare-Bear (Harold)
GenderMales
SpouseEach-other
ChildrenClyde McBride (adopted son)
NationalityAmerican

Howard and Harold are the adoptive fathers of Clyde McBride, who is a main character and the best friend of protagonist Lincoln Loud. They shower Clyde with attention and rarely let him do anything unsupervised. Howard is sensitive and neurotic, often getting over-emotional while watching Clyde grow up. Harold's parenting style contrasts with Howard's; he is calm, collected, and concerned with Clyde's safety and health above everything else. The McBrides serve as foils to Lincoln's less worrisome parents.

The characters have been met with praise from television critics and fans for being a positive representation of an interracial gay married couple. Positive reviews of the series have also called attention to the lack of focus placed on their sexual orientations, as well as their depiction as fit and capable LGBT parents. The characters' portrayals have received accolades and nominations from organizations including GLAAD, NAMIC, and South Florida Gay News. However, the introduction of the characters resulted in some controversy and censorship of the series.

Characters

Role

Howard and Harold are helicopter parents to Clyde and tend to be overprotective of him. Howard feels the need to protect Clyde at all times and never lets him out of sight, unless he is with Lincoln or at school.[3] Howard is also sensitive and overemotional, often needing Harold to get him to chill out when he gets worked up. Harold's demeanor is the opposite; he is straightforward and even-tempered. Both of the McBrides have a fondness for cats and have adopted two, Cleopawtra and Nepurrtiti (named after Cleopatra and Nefertiti, two Egyptian queens).[4] Their surname is ironic because a bride is a newlywed woman, but they are two married men.

A running gag is the McBrides' impractically large and ever-expanding repertoire of hobbies and former jobs, which increases to include any skill set that an episode's plot demands. Whenever one of the Loud children learns something new from Howard and Harold, they will simply say that "Mr. McBride" taught them, leaving it intentionally ambiguous as to which dad possesses each skill.[5] The only constant hobby is Harold's talent for preparing home-cooked meals for Clyde and Howard, particularly one of Clyde's favourite foods: Swiss chard frittatas.[3] The McBrides are foils to Lincoln Loud's parents, who are less worrisome and more sensible despite having eleven children instead of one.

Howard and Harold made their on-screen debut in "Overnight Success", in which they bring Clyde to a sleepover at Lincoln's house and Howard has trouble letting him leave.[6] They had been mentioned previously in "A Tale of Two Tables" and "Hand-Me-Downer", which were the first two full-length episodes of The Loud House to be released online.[7]

Development
Michael McDonald (left) and Wayne Brady (right) voice Howard and Harold.

Howard and Harold were some of the first supporting characters to be created for the show. Series creator Chris Savino stated in an interview with Geeks OUT that he made the McBrides gay because "The Loud House is about family and we decided very early that we would try to represent all kinds of modern family."[7] Howard and Harold's sexual orientation is intentionally never mentioned on the program, and they are portrayed as any other couple would be. They do not exhibit stereotypical mannerisms of gay men, such as exaggerated effeminacy and flamboyance. According to Shoma Chaudhury's Catch News, Howard and Harold were created with the goal of "introducing children to LGBT characters who are both 'normal' and likeable."[8] Amanda Cordner of Viacom International, which produces the show, called the casual inclusion of Howard and Harold part of The Loud House's "genius" and called the program "an accurate reflection of modern life; it holds up a mirror so kids can see themselves... [LGBT representation] is increasingly normal, and that's the brilliance of it."[9] A study conducted by Nickelodeon's EVP of consumer insights, Sujata Luther, in October 2016 used the characters as an example of how Nickelodeon "is continuously shaping its shows and digital services to meet the changing face of its viewers."[10]

Legacy

Critical reception

Critical responses to the characters have been positive. Time reported in July 2016 that "people are thrilled about Nickelodeon's decision" to include a gay couple.[11] Kaitlyn Hayes of PinkNews wrote in her review of The Loud House that their portrayal in "such a natural and accurate way still puts a huge smile on our faces."[12] Radio Times reported that the social networking site Twitter had given rise to many "overwhelmingly positive" tweets about the couple.[13] Laura Bradley of Vanity Fair stated that The Loud House "handles the topic [of same-sex marriage] in exactly the right way...this kind of casual representation in children's programming is a milestone."[14] De Elizabeth of Teen Vogue wrote, "The best part is that the show doesn't treat these characters any differently, or even introduce them with a heavy asterisk about their marital status."[15] The Frisky's Tai Gooden noted that "kids who have two dads (or moms) will be more than thrilled to see a family they can identify with on TV."[16]

Commenting on the McBride parents' debut, the staff of Rotten Tomatoes expressed hopes that the two characters would continue to make prominent appearances.[17] Writing for The A.V. Club, William Hughes stated that he viewed Howard and Harold as more significant than previous LGBT characters in children's media, since they are recurring and not one-off characters like most others.[18] The vocal performances of Michael McDonald and Wayne Brady have also been positively reviewed; Bustle's Jordana Lipsitz stated that "the show could not have picked better actors to portray" Howard and Harold.[19]

The characters have also been received well outside of the United States. The French magazine Yagg stated that the McBrides were "brilliantly brought into the plot" and that they had "conquered" fans overseas.[20] The Spanish news site Fórmula TV wrote, "the milestone is not only given by the sexual orientation and gender of the couple, but also by their skin colors, as it is an interracial marriage."[21] Viacom Media Networks, which distributes the series internationally, responded to the media's support of the characters by stating that "we're 'Loud' and proud of our commitment to LGBT representation."[22]

Censorship and controversy

Like the inclusion of LGBT characters on other children's programs, the inclusion of Howard and Harold McBride on The Loud House have been met with criticism from a particular group; the One Million Moms division of the American Family Association objected to scenes featuring the McBride parents and unsuccessfully pushed for the episode in which they first appeared to be edited to exclude the couple,[23] saying that "Nickelodeon should stick to entertaining instead of pushing an agenda."[24] Wayne Brady commented on the issue in an interview with The Arizona Republic, stating that "it's ridiculous in 2016 an animated series would rankle so many people because it happens to depict something that actually exists in real life."[25]

Episodes focusing on Howard and Harold were pulled from Nickelodeon's African channel.[26][27] Other episodes in which the characters are featured or mentioned briefly are edited so that the McBride parents are not included. This decision was criticized by fans from South Africa, where gay marriage has been legal since 2006. Viacom stated that, since the feed reaches other African markets where homosexuality is suppressed, they would risk losing their broadcasting license by showing Howard and Harold.[28] Their introductory episode was made available on the South African DStv's video on demand service following the controversy.[29] The Arabic dub of the series never aired episodes with the McBride parents, but, however, modifies dialogue so that Howard speaks with a female voice and is referred to as Clyde's mother.[4] The McBrides are the second pair of children's characters whose same-sex relationship has been censored for foreign markets; the first was Ruby and Sapphire of Steven Universe.[20]

In June 2017, The Loud House and five other children's television shows featuring LGBT characters were censored in Kenya by the Kenya Film Classification Board.[30] The series was at the top of the Kenya Film Classification Board's blacklist, and a complaint from the KFCB argued that The Loud House tries to "normalize, glamorize, and even glorify homosexual behavior."[31] Viacom publicly responded, saying that they respected "the varied cultures and regulatory codes of the markets in which we operate" but would "be making the content available on catch up services" in markets where broadcasting codes allow.[32] In the same month, a youth counsellor from Abuja complained to the News Agency of Nigeria about The Loud House and other children's series featuring LGBT themes, calling them "subtle campaigns disguised in forms of cartoons to capture the minds of children."[33]

Awards and achievements

The Loud House's portrayal of Howard and Harold McBride led the series to be nominated for Outstanding Individual Episode at the 28th GLAAD Media Awards and for Outstanding Kids & Family Programming at the 29th GLAAD Media Awards.[34][35]

In October 2016, Howard and Harold's introduction was named one of the five best LGBT moments in children's cartoons by South Florida Gay News.[36] In May 2017, The Loud House's portrayal of the McBrides was nominated for a Vision Award from NAMIC (National Association for Multi-Ethnicity in Communications).[37]

The widest viewership ever for an episode of The Loud House was 2.28 million for "Two Boys and a Baby" on July 19, 2016; this was the first episode to air after Howard and Harold were announced.[38] The writers of the magazine SOHH examined this and proposed the question, "are [Nickelodeon executives] looking at reality or just trying to get ratings?"[39]

gollark: I kind of collect Nebulae too.
gollark: Well, can't say no to more xenowyrms.
gollark: It was accepted for some reason?
gollark: Huh. I offered a CB Red and Celestial on a trade for a CB Thalassa.
gollark: I can store hatchlings too.

See also

References
  1. Foust, Michael (July 19, 2016). "Nickelodeon kids' cartoon 'Loud House' to feature married gay couple – right after 'SpongeBob SquarePants'". Christian Examiner. Selah Media Group.
  2. Wolff, Kate (July 20, 2016). "Nickelodeon 'making history' by introducing first same-sex married couple". The Independent. Retrieved August 1, 2018.
  3. Writer: Karla Sakas Shropshire (September 14, 2016). "Roughin' It". The Loud House. Season 1. Episode 20a. Nickelodeon.
  4. Writer: Karla Sakas Shropshire (January 10, 2017). "Baby Steps (خطوات طفل)". The Loud House (منزل لاود). Season 2. Episode 3a. Nickelodeon Arabia.
  5. Writer: Kevin Sullivan (August 3, 2016). "Attention Deficit". The Loud House. Season 1. Episode 16a. Nickelodeon.
  6. "Personagens de 'The Loud House' são pais superprotetores". Grupo Globo (in Spanish). July 21, 2016. Retrieved June 21, 2017.
  7. Rehfeldt, Gavin (July 28, 2016). "Meet The Loud House's Howard and Harold McBride". Geeks OUT. Retrieved June 21, 2017.
  8. Crasta, Ranjan (July 27, 2016). "Nickelodeon's making LGBT-friendly cartoons for kids and it's awesome!". Shoma Chaudhury. Retrieved June 21, 2017.
  9. Cordner, Amanda (September 13, 2016). "Show of the week: The Loud House". Insurrection Media, Inc.
  10. Getzler, Wendy Goldman (October 28, 2016). "Tolerant techies: What Nick research says about Gen Z". Kidscreen. Brunico Communications.
  11. Gajanan, Mahita (July 19, 2016). "Nickelodeon Cartoon The Loud House to Feature Married Gay Couple". Time. Time Inc. Retrieved July 21, 2016.
  12. Avery, Dan (July 18, 2016). "Nickelodeon's "The Loud House" Introduces Two Perfectly Imperfect Gay Dads". NewNowNext Awards. Retrieved July 18, 2016.
  13. Harrison, Ellie (July 20, 2016). "Nickelodeon has introduced its first same-sex married couple and Twitter is so happy". Radio Times. Immediate Media Company. Retrieved July 21, 2016.
  14. Bradley, Laura (July 19, 2016). "Nickelodeon's New Cartoon Features a Gay Married Couple". Vanity Fair. Condé Nast. Retrieved July 19, 2016.
  15. Elizabeth, De (July 21, 2016). "Nickelodeon Features Same Sex Couple on New Show 'The Loud House'". Teen Vogue. Condé Nast. Retrieved July 21, 2016.
  16. Gooden, Tai (July 21, 2016). "Nickelodeon's 'Loud House' Introduces An Interracial Gay Couple in an Important Move for Children's TV". The Frisky. SpinMedia. Archived from the original on July 22, 2016. Retrieved July 21, 2016.
  17. "Making a Murderer gets a second season and other TV news". Rotten Tomatoes. Fandango Media. July 21, 2016. Retrieved June 21, 2017.
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  21. "Nickelodeon se atreve a integrar al primer matrimonio homosexual en sus dibujos animados". Fórmula TV. Noxvo. July 20, 2016.
  22. Di Venuta, Lisa (July 26, 2016). "The Loud House is Loud and Proud". Viacom International. National Amusements.
  23. Ong, Czarina (July 27, 2016). "One Million Moms raps Nickelodeon for featuring same-sex couple on 'The Loud House' animated show for kids". Christian Today. Retrieved February 11, 2017.
  24. Johnston, Rich (July 19, 2016). "One Million Moms Targets Nickelodeon's Loud House For Having Two Dads". Bleeding Cool. Retrieved July 21, 2016.
  25. Cordova, Randy (July 28, 2016). "4 questions with comedian Wayne Brady, in Tempe 7/30". The Arizona Republic. Gannett Company. Retrieved June 21, 2017.
  26. "Controversial 'same sex couple' episodes of Nickelodeon's Loud House will not air in Africa". Vanguard Nigeria. Vanguard Media. July 23, 2016. Retrieved June 21, 2017.
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  29. "Viacom Africa unpacks banning of Nickelodeon's gay dads on TV". Channel 24. Okayplayer. July 22, 2016. Retrieved June 21, 2017.
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  31. Zaimov, Stoyan (June 20, 2017). "Kenya Bans 6 Cartoon Network, Nickelodeon Shows for 'Glorifying Gay Behavior'". The Christian Post. Richard Land. Retrieved June 21, 2017.
  32. Ferreira, Thinus (June 19, 2017). "Kenya wants to ban 6 'pro-gay' cartoons aired on DStv". Channel 24. Okayplayer. Retrieved June 21, 2017.
  33. "Counsellor raises concern over TV programmes on same sex relationships". Nigerian Tribune. African Newspapers of Nigeria. June 7, 2017. Retrieved June 21, 2017.
  34. Coggan, Devan (January 31, 2017). "GLAAD Media Awards honor Moonlight, Supergirl, Black Mirror, and more". Entertainment Weekly. Time Inc.
  35. Kirsten Chuba (January 19, 2018). "GLAAD Media Awards Nominees: Full List". Variety. Retrieved October 8, 2018.
  36. Ferrendi, Brittany (October 14, 2016). "5 Best LGBT Moments in Kids' Cartoons". South Florida Gay News. Norm Kent. Retrieved February 11, 2017.
  37. Di Venuta, Lisa (May 9, 2017). "BET, VH1 Win NAMIC Awards for Telling Diverse, Authentic Stories". Viacom International. National Amusements.
  38. "UPDATED: SHOWBUZZDAILY's Top 150 Tuesday Cable Originals & Network Finals: 7.19.2016 - Showbuzz Daily". Retrieved 23 July 2016.
  39. "Kat Stacks goes at Cardi B, Nickelodeon makes history w/ first bi-racial gay couple, Lady Gaga breaks silence on Taylor split?". SOHH. 4Control Media. July 20, 2016.
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