Horace Hagedorn

Horace Hagedorn (March 18, 1915 – January 31, 2005[1]) was an advertising executive, businessman and philanthropist, who was co-founder of the Miracle-Gro brand, with Otto Stern (he eventually bought out the 50% interest of Stern).

Horace Hagedorn
Born18 March 1915
Manhattan, New York, US
Died31 January 2005
Sands Point, New York, US
EducationUniversity of Pennsylvania
OccupationAdvertising executive, businessman, philanthropist
Years active19361997
Known forCo-Founder of the Miracle Gro brand
Spouse(s)
  • Peggy Hagedorn (died 1984)
  • Amy Maiello (m. 1985)
Children6

He is largely credited with the success of the company due to the personal nature of his effective marketing schemes.

In turn he credited the name of the brand to his wife Peggy[2]

In later life, he donated large amounts to various charities, particularly those dealing with children.

The School of Business at Adelphi University and the School of Education at Hofstra University are both named after him.

References

  1. Martin, Douglas (2005-02-01). "Horace Hagedorn, 89, Marketing Genius Behind Miracle-Gro, Dies". The New York Times. ISSN 0362-4331. Retrieved 2020-05-08.
  2. Perrone, Stephanie (2018-05-16). "The Sands Point Man Who Planted Miracle-Gro". LI Press. Retrieved 2020-05-08.


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