Head New Media

Head New Media was an influential[1] web design and interactive television agency set up in the UK in 1997. In 1998 it became[2] the UK digital arm of the world's fourth largest advertising group Lowe Worldwide, part of Interpublic. The agency was at one point the most awarded in Europe[3] and produced an 'in-house' website Head-Space which won awards including Cannes and in 2011 was listed by Management Today as being one of Ten Websites That Changed the World and a precursor to YouTube.[4] In 1998 the UK's first specialist interactive television creative agency Head End was set up as a wholly owned subsidiary (later acquired by Underwired[5]).

Head New Media
Arm of Lowes Worldwide, an Interpublic company
IndustryWeb design
Interactive television
FateLiquidated
Founded1997 (1997) in the United Kingdom
FoundersFelix Velarde
Jason Michael Holland
Defunct2001 (2001)

Head New Media's clients included the BBC, Sci-Fi Channel, Unilever (for which the agency produced interactive television advertising on cable operator NTL), Tesco (one of the first interactive TV ads[6] on Flextech[7]), General Motors, Mars Confectionery's Snickers (whose website Snickers MegaBite[8] won a variety of major global advertising awards between 1997-8) and PricewaterhouseCoopers. Its original founders were Felix Velarde and Jason Holland, previously of HyperInteractive (1994–1997) and, following Head New Media's liquidation[9] in 2001, Underwired.[10]

The agency was the subject of a BBC documentary Keeping Creative[11] an episode of The Crunch, made in 1999 by Uden Associates. The documentary is still occasionally broadcast in Europe as part of BBC Worldwide's business education strand.


References
  1. "Annual Listing of Top Design Shops" Archived 2007-01-29 at the Wayback Machine from IPPA
  2. "Campaign Report on New Media" from Management Today
  3. "IMG SRC100" Archived 2005-02-05 at the Wayback Machine from SHIFT(JAPAN), 1998
  4. "Management Today"
  5. "Underwired acquires Head End Interactive Television" from Creative Match, December 2002
  6. "Digital, Interactive and Web TV" Archived 2007-03-04 at the Wayback Machine from Managing Change, 2000
  7. "iTV Developers & Agencies" from BroadbandBananas
  8. "Snickers MegaBite" Archive of website
  9. "Feature: Head closes after ad partnership crumbles" from E-consultancy, 2001
  10. Underwired's website
  11. Keeping Creative, an episode of The Crunch, first broadcast 1999 BBC Two, 2001 MSN TV
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