Harder Than You Think

"Harder Than You Think" is the first single from Public Enemy's 20th anniversary album How You Sell Soul to a Soulless People Who Sold Their Soul? released in 2007. It was produced by Gary G-Wiz. The song attained popularity during late summer 2007, and became Public Enemy's highest-charting single on the UK Singles Chart in August 2012. The track borrows from Shirley Bassey's 1972 track "Jezahel"[1]

"Harder Than You Think"
Single by Public Enemy
from the album How You Sell Soul to a Soulless People Who Sold Their Soul?
ReleasedAugust 13, 2007 (vinyl)
August 18, 2012 (digital download)
GenreHip hop
Length4:10 (album version)
3:10 (UK radio edit)
LabelSLAMjamz Records
Songwriter(s)
Producer(s)Gary G-Wiz
Public Enemy singles chronology
"Amerikan Gangster"
(2007)		 "Harder Than You Think"
(2007)		 "Say It Like It Really Is"
(2010)

Music video

The music video was directed by David C. Snyder, and was uploaded unofficially onto YouTube on the 3rd of August 2007.

Following the use of "Harder Than You Think" to soundtrack the UK's Channel 4 coverage of the Summer 2012 Paralympics, a music video including clips from the Channel 4 trailer for the Summer 2012 Paralympics was produced by HWIC Filmworks (founded by John Delserone and David C. Snyder, who directed the original video).[2][3]

A version of the video was also produced for the Dehasse Radio Edit, a dance version of the track remixed for the 2012 re-emergence of the track in the UK charts.

Use in media

The song was featured in Eric Koston's segment in the 2007 skateboarding video "Fully Flared". The song and its beat were used by ESPN for the 2011 Big East Men's Basketball Tournament. The song is also featured on the soundtrack of the video game Skate 2. The song was later featured heavily in a Fall K-Mart ad as of September 2011. It is also one of the lead songs in the commercials for ESPN's broadcasting of the Winter X Games. The song featured prominently towards the end of the BBC Four 2011 documentary "Public Enemy: Prophets Of Rage" which was screened as the fourth episode of the channel's "Black Music Legends Of The 1980s" series. It also appeared in the trailer for the 2012 film Something from Nothing: The Art of Rap and was also the only track to feature on its soundtrack album which did not appear in the actual film. The song is also featured at the opening of the 2012 film End of Watch.

Paralympics

In the United Kingdom, it was used as the soundtrack in both the 90-second long trailer[4][5] and as the theme tune to Channel 4's coverage of the 2012 Summer Paralympics.[6] The song subsequently experienced a surge in sales, peaking at number 4 and thereby becoming Public Enemy's first Top 10 single in the UK and their highest-charting single ever in the nation. A review for The Independent said of its re-release in the UK: "Following its prominent use in Channel 4's Paralympics coverage, great lost 2007 single 'Harder Than You Think' had a sales surge that carried it into the UK Top Five, giving the band their biggest hit to date. It'd be a thrilling piece of work in any era, Chuck delivering a typically apocalyptic call to arms over a backing track which uses a horn sample from Shirley Bassey's 'Jezahel', but to hear it blasting from the radio in the second decade of this century is beyond beautiful."[7] The song also serves as the theme tune to the British TV show The Last Leg, which was originally a show that ran alongside the 2012 Paralympics, but later spun off as an independent show.

The song was also used as the theme tune to Channel 4's coverage of the 2014 Winter Paralympics in Sochi, Russia and the 2016 Summer Paralympics in Rio de Janeiro, Brazil.

Track listing
12" vinyl[8]
  • Side A
  1. "Harder Than You Think" (Clean Mix)
  2. "Harder Than You Think" (Instrumental)
  • Side B
  1. "Amerikan Gangster" (Dirty Mix)
  2. "Amerikan Gangster" (Clean Mix)
  3. "Amerikan Gangster" (Instrumental)
2012 Digital download[9]
  1. "Harder Than You Think" (UK Radio Edit) - 3:10
Other versions[10]
  1. "Harder Than You Think" (Album Version) - 4:10
  2. "Harder Than You Think" (Remix) - 4:38
  3. Harder Than You Think (Dehasse Radio Edit) - 3:18
  4. Harder Than You Think (Dehasse Club Mix) - 5:59

Chart performance
Chart (2012) Peak
position
Ireland (IRMA)[11] 23
UK Singles (Official Charts Company)[12] 4
UK R&B (Official Charts Company)[13] 1
UK Indie (Official Charts Company)[14] 1

Certifications
Region CertificationCertified units/sales
United Kingdom (BPI)[15] Gold 400,000

sales+streaming figures based on certification alone

Release history
Region Date Format Label
United Kingdom August 13, 2007[8] 12" vinyl SLAMJamz
August 18, 2012[9] Digital download
gollark: Okay, not harder, costlier.
gollark: You tie up a valuable eggslot for twice the time.
gollark: They are harder to get!
gollark: Or 1278.
gollark: It's bigger than 5005...?

References
  1. Richman, Simmy (2 September 2012). "Public Enemy:Hero or villain?". London: Independent.co.uk. Retrieved 22 Sep 2012.
  2. Public Enemy - Harder Than You Think - UK Paralympics version of music video
  3. Eleftheriou-Smith, Loulla-Mae (6 September 2012). "Public Enemy adapts C4 ad for Paralympian tribute". Campaign. Retrieved 3 December 2012.
  4. Channel 4 90 second long trailer for the 2012 Summer Paralympics
  5. Heath, Sophia (18 July 2012). "London 2012 Paralympics: Channel 4 launches Paralympic Games advert". The Daily Telegraph. Retrieved 3 December 2012.
  6. Decoding The Superhumans Trailer | That Paralympic Blog
  7. Price, Simon (4 November 2012). "Public Enemy, The Dome, Brighton Tame Impala, Brixton Academy, London". The Independent. Retrieved 3 December 2012.
  8. "Harder Than You Think at Juno Records". Juno Records. 2007-08-13.
  9. "iTunes - Music - Harder Than You Think (Radio Edit) - Single by Public Enemy". iTunes (UK). 2012-08-18.
  10. "iTunes - Music - How You Sell Soul to a Soulless People Who Sold Their Soul (Audio Version) by Public Enemy". iTunes (UK). 2007-01-01.
  11. "Chart Track: Week 35, 2012". Irish Singles Chart.
  12. "Official Singles Chart Top 100". Official Charts Company.
  13. "Official R&B Singles Chart Top 40". Official Charts Company.
  14. "Official Independent Singles Chart Top 50". Official Charts Company.
  15. "British single certifications – Public Enemy – Harder Than You Think". British Phonographic Industry. Retrieved November 17, 2018. Select singles in the Format field. Select Gold in the Certification field. Type Harder Than You Think in the "Search BPI Awards" field and then press Enter.
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