Hard seltzer

Hard seltzer, spiked seltzer or hard sparkling water is a type of highball drink containing carbonated water, alcohol, and often fruit flavoring.[1] In the US the alcohol is usually made by fermenting cane sugar; sometimes malted barley is used.[1] Hard seltzer products outside of the US have been found to use either neutral spirit,[2] or fermentation of fruit.[3] The alcohol by volume is around 5%[4] and the calorie-content is relatively low.[5][6]

5th generation brewer Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut, and brewed the first commercial batches in November, 2013. [7] The category saw a spike in popularity around 2018–2019 in the U.S.[1] As of 2019, in the U.S. the most popular brand is White Claw.[8] Hard seltzer is expected to generate $2.5 billion in sales in the US by 2021.[9] On the back of this popularity, hard seltzer brands have launched in numerous countries outside of the U.S., including in Canada,[10] Australia[11] and the UK.[12] In February 2020, White Claw launched in Canada[13] and has a registered trademark in the UK.[14]

References
  1. Jennings, Rebecca (August 20, 2019). "Hard seltzer is here to stay". Vox. Retrieved December 30, 2019.
  2. "Alcohol Content in a Bottle of Mike's Hard Lemonade". www.leaf.tv. Retrieved April 22, 2020.
  3. "DRTY Hard Seltzer". DRTY Drinks. Retrieved April 22, 2020.
  4. Bernstein, Joshua M. (June 21, 2019). "Like LaCroix, but With a Buzz". The New York Times. ISSN 0362-4331. Retrieved December 5, 2019.
  5. Ritzen, Stacey. "Best White Claw Memes: Why Has the Hard Seltzer Gone Viral?". Dailydot.com. Retrieved August 3, 2019.
  6. "Spiked Seltzer Is Now Out-Selling All Craft Beer – Best Spiked Seltzers". Delish.com. Retrieved August 3, 2019.
  7. Boston Globe, Janelle Nanos. Feb 25,2016. "5th Generation Beermaker Tries to Tap New Market". Retrieved April 25, 2020.
  8. Business, Jordan Valinsky, CNN. "Bud Light is coming out with hard seltzer". CNN. Retrieved December 5, 2019.
  9. "Disrupting The Drinks Menu: 95+ Beverage Brands Taking On The Holidays". CB Insights Research. December 19, 2019. Retrieved December 30, 2019.
  10. "Vodka Soda In A Can Is The Low-Calorie Hit Taking B.C. By Storm". HuffPost Canada. August 20, 2019. Retrieved April 22, 2020.
  11. "Hard Seltzer Has Arrived In Aus In Time For Your Annual Rebrand Into Basic Summer Binch". Pedestrian TV. October 24, 2019. Retrieved April 22, 2020.
  12. Mcginn, Helen (February 23, 2020). "Cheers to the boozy water, says Femail drink expert HELEN McGINN". Mail Online. Retrieved April 23, 2020.
  13. "People In Toronto Lined Up Around The Block In The Cold For White Claw's Canadian Launch". www.narcity.com. February 29, 2020. Retrieved April 22, 2020.
  14. beveragedaily.com. "Hard seltzers hit the UK - but will they see the same success as in the US?". beveragedaily.com. Retrieved April 22, 2020.


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